www.parasdairy.comJOGGERS PARK ACTIVITY - GHAZIABAD

Objectives Planning Consumers feedback & photographLessonsDistributor Response Way forward

Activity Photographs

Activity Photographs

Activity Photographs

Feedback

1. Surprise to see this type of activity by a Milk Company Again

2. Good to taste milk and know about the best things of Milk , Many know that milk is only having fat.

3. Many Feedback of Non-Availability of Milk

Result Of Activity

Activity Result

Total No Of Consumer Interacted 90

Total Demand collected from New Consumers

36 Ltrs

New Socities Opened Due to Activity

Permission to do the same activity inside society approve by the RWA person Visited the park

Distributor ResponseDistributor is happy and motivated by activity

He also get motivated after seeing that company is doing these type of activity for him.

Order to do the same activity in 2 new societies gives him Cheers on his face.

LessonsThese Type of Society Boost the moral of our

Distributors and Retailers

Require more frequently and on big canvas.

Require in all over and on small intervals and mostly nearby to our shops.

We can get 30-40 Ltrs sale on activity site as consumer require immediately after sample.

Inputs By MarketingFollowing Inputs Given By Sumit Khosla sir , they visit

the activity park :1. A questionnaire to be prepared which will be used by

promoters to gather consumer inputs.2. Roll up standees will be designed and printed by us for

4 milk variants, chach, paneer which will be used during promotions.

3. A product leaflet needs to be printed which will have complete product range

4. Weighing scale and height measurement stand to be used for suggesting BMI index to customers. A paras branded card will be made in which we will indicate the BMI index the consumer Falls in

Way Forward

Plan to do such type of Activity in 5 More park

Next time sampling of Paneer / Dahi /Chaach /Flavoured Milk Planned

Plan to do next to our Paras shop to create demand for them

Need More support from marketing to do this on Big level.

Contact Details The Mira Corporate Suites, B1 & 2, Ground

Floor, Ishwar Nagar, Mathura RoadNew Delhi, India 110065

Phone 011 4067 4067Email customercare@parasdairy.comWebsite http://www.parasdairy.com