Post on 18-Jan-2016
transcript
John Frandsen
Technology Lead for Geotourism Interactive Mapguides
National Geographic Societywww.NationalGeographic.com
Chief Product Officer Old Town Creative
www.OldTownCreative.com
Western BalkansInteractive MapGuide
Western BalkansInteractive MapGuide
First, a bit of context…
Western BalkansInteractive MapGuide
3 things…
Western BalkansInteractive MapGuide
1. All travelers are not the same
2. Destination travelers explore connected regions
3. Not all travel information is the same
Western BalkansInteractive MapGuide
1. All travelers are not the same
Escapists
Resort Goers
Experientials
Western BalkansInteractive MapGuide
1. All travelers are not the same
Escapists
Resort Goers
Experientials
Geotravelers
Western BalkansInteractive MapGuide
2. Destination travelers explore connected regions
Crown of the Continent >
Western BalkansInteractive MapGuide
2. Destination travelers explore connected regions
Crown of the Continent >
USA
Canada Alberta
Montana
BC
Western BalkansInteractive MapGuide
3. Not all travel information is the same
How do geotravelers want their travel information?
• Digital• Hyper local• By a local expert
Western BalkansInteractive MapGuide
Applying this to the Western Balkans…
Western BalkansInteractive MapGuide
Western BalkansInteractive MapGuide
Content Contributors
EditorSite Visitors
and Subscribers
Western BalkansInteractive MapGuide
Thank You!john@oldtowncreative.com
www.OldTownCreative.com
www.GeoConsensus.com