John Newton DevCon 2011 London Keynote

transcript

Alfresco Overview 2011 John Newton, Chairman & CTO

In the news…

It all started in a little Eastern European country

You are instructed to destroy the Western economies by doing absolutely nothing!

Tell them you lost the budget in SharePoint!

While Western leaders argued… You think your fancy Mr Bond can save the world again!?!

Bah!!!

Masterminds were at work…

My evil plan is working! All this indecision leads

them to using SharePoint!!!

Enter Bond…

M! What do you want me

to do?!

Free the funds! Free the data!

And crush that pointy, baldy head!!!

Large orgs

Home office

Consumer

Originally technology went top down

While enterprise store information in proprietary vaults…

And vendors used this lock-in…

No Mr. Bond! I expect you to pay!

Big Time!!!

While Traditional ECM sat idly by…

Creating lock-in

What can I do?! I am locked in!!! I can do nothing! Bunga! Bunga!

But forces are at work…

Mobile Cost

Moore’s Law

Internet

Social Networks

Large orgs

Home office

Consumer

Reversing the flow of technology adoption…

Setting in motion new forces…

Unleashing the Consumerization of IT

Courtesy of John Mancini – AIIM.org

Bringing the most significant trends in computing

Content is only becoming more important…

So our intrepid band set to work…

Coding?!!

A Year of Hard Work and Accomplishment

Super-scale

Productive Consumer-like More Social

Rich Media Connected to favorite apps

“We are excited to join forces with Alfresco to drive the benefits of Social Business Software to our customers. Alfresco provides a proven enterprise content management system.!Jive taps into the Alfresco system to ‘socialize’ the content, facilitate collaboration, and make it available in the activity stream. Access and interaction with Alfresco content becomes seamless in Jive.!!This makes content management more searchable, ratable, likable, commentable, and most importantly, more social.”

- Matt Tucker, Co-Founder and CTO of Jive

New User Experience New UI and HTML5 enhancements give a consumer-like experience to enterprise content management.

Social Features in Alfresco 4

•  Follow influential users •  Status updates – “what are you working on” •  “Like” content & sort/search on popularity •  Proactive & customized notifications •  New activity feed & dashlets •  Integration to Jive

Social Publishing in Alfresco 4 •  Content + Status Updates��

•  Publish to Facebook, Twitter, LinkedIn & YouTube right from Alfresco o  Extendable to other channels (i.e. Slideshare)

•  Social becomes part of content workflow •  Track publishing history

Cloud-Scale Performance Improvements

•  Apache Solr •  Clustered protocols and CIFS •  Elastic Transformations •  Streamline transactions

Alfresco 4 is the culmination of everything we have learned by scaling to tens-of-thousands of users and hundreds of millions of content items.

Clustered Protocols

Scalability, Performance, Reliability

Database Server

Share Server

Repo Server

Transform Engine

Index Engine

Solr Solr Solr

Transform Server

Share Server

Repo Server

Database Server

UI Scale-out

Simpler XActs

Shared Index

Permissions

Elastic Transformation

Query Paging

•  Linearly scale with more nodes with 3x more nodes

•  Ingestion and Writes 2x faster

•  At least 25% less load on repo from transform and indexing

•  Big queries much faster

•  Scale at least 300m with 1B benchmark in 1H2012

Best of Breed BPM & Social Workflow

•  Designed by Tom Baeyens

•  BPMN 2.0 •  New user/social-centric

Task Model •  Apache-licensed •  Complete suite - Engine,

Modeller, Console and User Tools

•  Integrate with social feeds and discussion

•  Cloud-ready – Shared Nothing, NoSQL data

JSR-168 RESTful APIs Full Featured Integration CMIS

Use case: web-based portal

Use case: Public website or community site

Use case: Web Experience Mgmt on Java

Use case: Home-grown web app

Alfresco Platform

Web Quick Start Templates

Java Portal PHP Web Java WEM Custom App

Alfresco Web Content Foundation

Web Content Services – Concentrating on Content

Alfresco Content App Server

Bus. Workflow Office to Web Framework

Shared Drive Emulation

SharePoint Emulation

Marketing Development Web Team

Web Content Creation Tools

Alfresco Share

Spring Tools / Roo

Google Docs

Microsoft Office

JavaScript FreeMarker

Web Editor

Web Dev Tools

Intranet

Collaboration Renditions & Transformation

Office to Web Framework

Multiple Web Sites, Multiple Devices Web Audience

Public Website •  Metadata Search •  Thumbnails •  Previews •  User Gen. Content

•  Tagging •  Comments •  Structure •  Menu

Web Quick Start Templates

Controlled Release

and Deploy

REST-based

Transfer

Replication – Distributed & Web Deployment

Extranet

Local Content

Copy Local Content

Intranet

Master Local Content

On Premise Private Cloud Public Cloud Multi-Tenant

Intelligent movement of content and metadata

Turns your iPad or iPhone into a corporate content workhorse

In partnership with

And there is more to come…

I’ll get you yet!

Alfresco Product Strategy

We seem to be at a great technology tipping point…

Major Shifts in 21st Century Information Technology

From zdnet.com/blog/hinchcliffe

Content Management is changing…

• Who does it • How you do it • Where you do it • When you do it • And why you do it

The New Scenarios

B2B Collaboration

Public Information

Small & Medium Enterprises And Underserved Departments

Outside Access

The Enterprise Information Backlog

This is a Cloud…

Citizen Developers

I pledge to build cool

applications in my spare time using only the

Cloud and some

JavaScript code!

Mobile Everything…

Microsoft?

Hah! We can do that! We have Office 365 and Nokia!!!

The New Users of Content

Professional Services Travelling Execs

Maintenance Healthcare

Field Sales

Secret Agents

Defining the new mountain

Tablets are the fastest growing computing device in history.

Cook, Dine, Snack

Tablet Dine or Consume Content

Laptop Cook and Prepare the documents

Mobile Snack on Info

Future meets resistance…

No Mr. Bond! I don’t think we will be using the Cloud today!!!

The 3 Horizons Model

Social Business Systems •  53% of large organizations •  61% use to increase

collaboration between and within teams

•  31% using for better sharing: competitor updates, technical solutions, etc.

•  Tools (mostly content): o  58% concurrent editing or wiki o  55% staff-facing blogs o  54% departmental forums or

newsgroups o  42% bulletin boards o  28% activity streams

AIIM Survey conducted February 2011

Minion527 Verified☑ @HenchGirl289 Meet me after work at Chilis? 1 min ago

HenchGirl289 @Minion527, you are my bff, but Dr. No has got me on duty again! #POW 2 secs ago

Mobile Support

•  92% of Fortune 1000 are testing or deploying iPads –Tim Cook, Apple 10/4

•  22% providing mobile browser access to information portals

•  68% provide no browser or mobile access

•  Slow migration a problem for 33% of largest orgs.

Next time, an iPhone or I kill you!!!

Cloud クラウド •  Gartner: Cloud is

highest CIO priority •  64% would consider

using a private cloud for ECM

•  30% said public cloud is possible in future

•  6% currently using internal corporate cloud

•  Set to double, but outsourced corporate set to treble (particularly smaller orgs.)

What’s coming in 2012?

Well, it’s not Berlusconi…

You don’t think he is planning is come back do you?!!

Our opportunity

Alfresco has the opportunity to enable a new era of business productivity in a tablet world...

o  A powerful content platform that serves as a content-hub for the enterprise

o  A set of cloud services & integrations that enables “cloud-connected-content”

o  A focus on driving the new tablet content experience – with apps & open standards

o  Built on a foundation of transparency, openness & innovation

Alfresco coming to the Cloud Soon

Alfresco Cloud

Our initial cloud offering positioned for: o  B2B Collaboration, Mobile, SharePoint Alternative

All the power of real Content Management •  Life Cycle, Rules, Metadata, Search

Hosted on Amazon in EU, US

Private / Public Option

Allow Enterprises to control what content they open up to the Cloud, where the content is located and keep an on-premise

backup of content from their cloud applications

Public Cloud Private Cloud (On-Premise)

Connection

Alfresco’s Mobile Strategy

•  The right content to the right person on the right device •  Devices controlled by users, content access controlled by

company •  Apps controlled by users and/or company, depending on

security needs

PLATFORM A robust, secure

content management

platform

APPS Alfresco apps

for easy access to content &

collaboration features;

open source apps for

customization

OPEN STANDARDS To provide app choice –

WebDAV & CMIS

+ + Alfresco Enterprise Alfresco Team

Mobile and Tablet Platform and Applications •  Optimized for Tablet •  Content and Workflow-

oriented apps o  Federated Search o  Federated Workflow and

Action o  Federated Browsing o  Viewing, Commenting and

Annotation o  Some Editing

•  Integrated with key mobile apps

•  Open HTML5 Platform for Content Applications

Alfresco Focus: Process as a Service Foundation for new B2B Cloud Apps

Activiti Focus Workflow Engine

The Process Store (Free or Purchase)

DropBox ECM Alfresco

Enterprise

Alfresco Cloud

New Consumer Apps

Mobile Content & Process Apps

Project “Pangu”

Integrate into the Cloud Ecosystem

Empower Organizations to keep control of their content in a Cloud World without forcing their users to

change the way they work

Cloud-Connected Architecture

Tasks Activity Feed Search Browse

Mobile-ready Applications

Alfresco Cloud

Alfresco Focus

Alfresco Connect

Alfresco Directory

Alfresco Commerce

Tablet Mobile Web

Alfresco Public Platform

Alfresco Ecosystem

Private Cloud Data Store Alfresco

Community Alfresco Enterprise

Amazon Web Services (EC2, S3, RDS)

The Citizen Developer Platform

That’s it! The G20 must get Cloud-

Connected!!!

For the Next 12 Months

•  Cloud in November – Team in the Cloud • Mobile applications, especially Tablets/iPad •  Integration with Cloud Platform and Social

Ecosystem •  Replication and Synchronization •  Simple API and Citizen Developer Platform

ASAP •  Cloud-connected Workflow-oriented Content

Application

Safe for another 12 months…

Well, that’s another crisis solved!

I am sure that we have no more problems for a

while!!!

The Future •  Alfresco is a first and foremost a content management

company •  Open Source is critical for building trust and removing

lock-in •  Tablet and Mobile represent a huge new opportunity •  Cloud enables new use cases and frees the

organization •  Private and Public option •  Enable the Citizen Developer to support the new

Enterprise •  With our customers, our partners and our community

we will invent the future