Suite 62Barton ArcadeManchesterM3 2BHUnited Kingdom

+44 (0)78 7670 1013john@instructgraphics.co.uk@instruct

Hello.

Instruct (uk) ltd. co: 06848959

Hello.

Instruct is a multi-disciplinary communications studio based in Manchester working within the arts, regeneration and cultural sector.

Instruct.Founded 4 years ago / 3 designers / City Centre based /

Specialise in brand strategy, crafted print and experiential design.

We have worked with:24:7 Theatre Festival, Adidas, Argent, BBC, Bench Self Made Gallery, British Cycling, Bruntwood, Capital Gold, Century FM, Corridor Manchester, Design Manchester, Ear To The Ground, Factory Transmedia, FutureEverything, GF Smith Papers, Graduate Prospects, Ian Simpson Architects, Imperial War Museum, ITV, King’s Cross London, Kosmonaut, London 2012 Festival, Lime Pictures, London Fashion Week, London International Festival of Theatre, National Football Museum, Manchester Airport Group, Manchester City Council, Manchester Design Symposium, Manchester School of Art, Manchester Food and Drink Festival, Manchester Wire, Marketing Manchester, Mayor of London, Metrolink, Nickelodeon, The Royal Exchange Theatre, Urban Splash and many more...

John Owens.Creative Director and founder / 10+ years experience. 7 personal awards / 16 agency awards including D&AD, Design Week & Roses / Taught design for 2+ years / Lectures across the UK / Previously co-owned multi-award winning agency Eskimo / Worked for Ian Simpson Architects, Urban Splash & Hemisphere. Published architectural and design writer.

Co-own/curate Design Manchester.

In 2013 60% of our income came

from pitching

The Pitch.

The Pitch.

Pitching to new clients or investors is critical to any growing business. Yet it is becoming a more complex, scientific and sophisticated art. Briefs are thicker, diligence is more thorough and bids are now closely analysed for quality, deliverability - what you’ll actually be doing - and cost.

The Pitch.

1. Emotive 2. Practical 3. Technical

The Pitch. 1. Emotive

Show passion and commitment to your idea. Investors must believe that not only you possess skills necessary to carry out your plan, but are also dedicated and will not give up when challenges arise.

YOU

Confidence / Passionate / Articulate

The Pitch. 2. Practical

Know your customer. Pitching a business isn’t just about the product or technology you are creating, but about who you will sell it to, why they will buy it and how often/how much.

We Can

Clear / Solutions / Planning

The Pitch. 3. Technical

Have your facts/numbers right and set up, point out any obstacles and identify every challenge and how you/your team will overcome them.

We know

Facts / Technologies / Method

Convince that there is no other option but yours.

The Pitch. Questions to ask yourself...

What is the opportunity?

•Business opportunity and how to meet the objectives•What problems will you face and how do you overcome them•Marketplace/Demographic

The Pitch. Questions to ask yourself...

How does your project/idea innovate?

•What is the commercial value•How is it relevant to the market•FTO/IP - Original

The Pitch. Questions to ask yourself...

How can you deliver this project?

•What are your relevant skills in your group•How will you work together•How will you ensure success before and after delivery

The Pitch. Questions to ask yourself...

What are the financial needs?

•How realistic are your costs•Justification of your costs

Handouts.

Thank you.

Suite 62Barton ArcadeManchesterM3 2BHUnited Kingdom

john@instructgraphics.co.uk+44 (0)7876701013

Instruct (uk) ltd. co: 06848959

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