Jon InghamSocial Advantage

Using Social Media for Competitive Advantage

• Intangible Value Strategy Map

• Value Triangle

• Social and Relational Capital

• Capability to Organisational Processes

Learning & G

rowth

Busines

s Proce

sses

Customer

Finance

Learning & G

rowth

Busines

s Proce

sses

Customer

Finance

Investm

ent

Organisa

tion Proce

sses

Busines

s Impac

t

Capab

ility

Value forMoney

AddingValue

CreatingValue

Organisa

tion Proce

sses

Enterprise 2.0?

Busines

s Impac

t

Organis

ation

Proces

ses

Social Business?

Busine

ss Im

pact

Capab

ility

Organis

ation

Proces

ses

Competitive Society?

Fina

ncia

l cap

ital

Cus

tom

er c

apita

lKn

owle

dge

capi

tal

Hum

an c

apita

l

Org

anis

atio

nal c

apita

lSo

cial

cap

ital

Organisational Capability

Phys

ical

cap

ital

Busines

s Impac

t

Capab

ility

Capab

ility

Organisa

tion Proce

sses

Social media

HR

Management

Leadership

Communication

Facilities Design

Marketing

PR

OrganisationDevelopment

Jon InghamExecutive ConsultantStrategic Dynamics Consultancy Services

Social Advantagehttp://blog.social-advantage.com

@joninghamjon.ingham@social-advantage.com+44 (0) 7904 185 134