Jonathan hirsch real-world ux

transcript

Real-World UX

Jonathan Hirsch

UX Malaysia 9th November 2013

www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch

Why we still need Rockstars and what it takes to become one

Real-World UX UX Malaysia, 9th November 2013

Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch

I like Lean UX!

��2

• Engage users

• Check your assumptions

• Test your hypotheses

• Prototype, validate, iterate

��3

Basic principles

• Engage users

• Collaborative design

• Cross-functional teams

• Shared understanding

��4

Basic principles

• Engage users

• Collaborative design

• Cross-functional teams

• Shared understanding

��5

Basic principles

Isn’t this just Product Design?

��6

• Understand the problem space

• Talk to real users

• Identify their needs and expectations

• Prototype

• Test

• Iterate

��7

It’s what good designers have always done

��8

Digital makes it quicker, cheaper

��9

Lean reminds us to focus on value

��10

UX is Product Design

��11

Lean UX is just good design practice

��12

Problem 1: Deliverables

��13

Problem 2: Resources

��14

Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch ��15

Problem 3: Teams

��18

Research +

Design

��20

Rockstars

��21

• Pragmatic

• Self-motivated

• Flexible, willing to listen

• Decisive

• Determined

• Visionary

• Leaders

��22

Rockstars are

Creating a great product still needs

design leadership

��23

• Collaborative

• Consultative

• Informed

• Tested

��24

Design should be

• Change

• Adapt

• Iterate

• Pivot

��25

Designers should be willing to

Design is not a democracy

��26

“A camel is a horse designed by committee” - Alec Issigonis (designer of the Mini car)

��27

Design like you’re right, test like you’re wrong

��28

Users are not designers

��29

��30

��31

Being a great designer is so much more than

being a great ‘creative’

��32

So what does it take to

be a rockstar?

��33

Study some philosophy

��34

Study some psychology

��35

Learn about your company

��36

Learn to be confident

��37

Sell your ideas

��38

• “The thinking is...”

• “The data suggested...”

• “My idea was...”

• “I felt that...”

��39

De-personalise the design

Learn to interview

��40

Learn some code

��41

Understand content

��42

Write copy

��43

Pay attention to detail

��44

(always proofread carefully in case you any words)

Take ownership

��45

Design is not a democracy

��46

So, to wrap up...

��47

1. User Experience is product design! (but in the digital space)

��48

1. User Experience is product design! (but in the digital space)!!

2. Lean UX is a good methodology!(but often hard to implement)

��49

2. Lean UX is a good methodology!(but often hard to implement)!!

3. There's still a need for 'rock star' designers

��50

2. Lean UX is a good methodology!(but often hard to implement)!!

3. There's still a need for 'rock star' designers!!

4. Being a rockstar is about far more than design

��51

www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch