Josh Romberg: Structures That Click

Post on 06-Dec-2014

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Image design as it relates to constructing visual content from both emotional and technical standpoints.

transcript

JOSHUA ROMBERG P H O T O G R A P H E R / V I S U A L A R T I S T

C O N T A C T @ J R P H O T O A R T S . C O M

W W W . J R P H O T O A R T S . C O M

Emotional Viability of Work

Why I do work

Obsession with the mechanism

Collection

Safety

Release

Mechanics

Love of the Mechanics Thousands of parts creating a single

impression

Understanding systems: Before: magic After: manipulation

Collection

Early on, this collection, is very autobiographical Collect that which is immediately around you

An image’s transporting ability Disambiguation of memory

Safety

Inexplicably find yourself drawn to an image Everything but the information in front of you melts

away

Indicator of well designed UX Carves a place out for the viewer to safely

occupy Facilitates introspection and learning

Possession of the artist body/eyes/experiences Then personal interpretations follow

Release

Expression of an idea as exorcism

Cycles of satisfaction, perpetuation of work Become aware of these cycles

Become aware of the power of structures Structures defined give impetus to continual

movementRemoves the shroud that keeps us from

starting

Designing Emotional Experience

Creation of Dialogue

Digital Archaeology The timely uncovering of information

Allows for easy digestion by the viewer In the seemingly complex, order reveals itself

Creation of Dialogue

Digital Archaeology The timely uncovering of information

Allows for easy digestion by the viewer In the seemingly complex, order reveals itself

Narrative: “A representation of a particular situation or

process in such a way as to reflect or conform to an overarching set of aims or values.”

-Oxford Pocket Dictionary

Processes and Practices

PROCESS

Inspiration/Planning

Application/Shooting Aftermath

Inspiration

Write the book you would want to read Building and experimentation

Room for a broad range of resultsResilience

My objective still is not complete without viewer’s interaction Personally: Emotional growth with the piece is a

necessary component

Tools facilitate technique/new kinds of interaction

Inspiration

Scouting Seeking out form/light/structure When in a home environment, always

taking place… passivelyFiled away in the mental database

Travel, always taking place, activelyLike bringing in a fresh set of eyes

Planning

Strategic technical choices for emotional considerations Don’t bring a knife to a gun fight Know your gear or it’s just dead weight

Packing Tree

Packing Tree

Application/Shooting

Anything that takes time has phases Usually the first ones are hideous Wear many hats on any given project

Eventually, you develop your rhythm

Aftermath

Creation of the final product

Technical Aftermath

Emotional Aftermath

Technical Aftermath

ORGANIZATION Importing/Labeling Sorting, pairing down Backup (onsite)

weekly Backup the backup (offsite)

Monthly

Emotional Aftermath

Immediate moments of connection

Growth with a piece Creation of new narratives over time

For the creator RELEASE Fuel to keep the machine alive• Positive feedback loop

Perspective

Photography, like any data collection, is an editorial process A single reference point cannot give a complete

picture, but is instead a point of departure Layered images let all semblances of

objectivity fall away

Creation of a final product

Selections Defining a Feel

Threading the

narrative needle

Construction (for

layered work)

Layered Work Goals Engage the viewer, invite

inspection Give a feel, let the creation of a

narrative happen organically Final product is more than the sum

of it’s individual images

Closing

Because, especially with the advent of the digital, we no longer see images as objective representations of data, they become more

powerful as touchstones for the creation of an emotional journey.

Without sound structure and organization throughout the process of making, that power

cannot be fully exploited.

JOSHUA ROMBERG P H O T O G R A P H E R / V I S U A L A R T I S T

C O N T A C T @ J R P H O T O A R T S . C O M

W W W . J R P H O T O A R T S . C O M