journey mapping putting your cx ideas in motion

© 2016 Storyminers, Inc. Please ask before using.

first…just what is customer experience?

everything your brand does for customers — everything your business processes do to them

= how the experience makes them feel

what can journey mapping do?

establish a crystal-clear

vision for the future

engage employees

get everyone on the same page

delight customers

explore options before

deciding

streamline service

deliveryreduce effort

journey maps help you see your business… through your customers’ eyes

so, what does a journey map look like?

literal

conceptual

rela

ted

activ

ities

in

side

segm

ents

illustrated

software

start now or plan ahead…

i want to see…show me!

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add partner tech walk-through photos

show elements of ‘the wall’

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“great experiences breed great stories.”

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Storyminers was founded in 2002 by Mike Wittenstein to help organizations improve their overall performance by improving their experiences. Storyminers has introduced many innovations that help businesses find their centers, find new revenue streams, and find their best-fit customers through storytelling and experience/service design.

Storyminers has an extensive partner ecosystem composed of specialists in many creative disciplines: service/tech/design companies, production/media/event companies and with similar firms to handle fluxes in work volume. Each partner adheres to a standard commercial code and also subscribes to Governing Principles which focus on non-commercial-but-important topics like partnering, outcomes, issue handling, learning, growth, etc.

Storyminers has significant experience in retail, telecom, hospitality, and other service industries characterized by frequent contact between customers and employees, creeping consumer expectations, and ever-changing technology platforms. We are specialists in personalization and ‘fitted solutions’. Our clients include: Transitions, Clorox, PNC, Blackrock, Teleflora, Chick-fil-A, Ride.com, SOHO Hero, iPay Technologies, Piedmont Hospital, LeasePlan, PartnerTech, Habasit, and many others.

+01 770.425.9830 | www.storyminers.com