Post on 11-Nov-2014
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Flor-Essence 2009 - 2010
Journey to Radiance
FlorEssence-Restoring Our Lead
• Marketing Direction
• The New FlorEssence Radiance Campaign
• Selling Tools
• Supporting Product
FlorEssence
Marketing Direction
Flor-Essence: Re-focused
• New creative • Build on the Biological Age Concept• Expand Flor-Essence to the Brand women
associate with renewal– New FlorEssence 7 day Purification Program - Jan 2010
– New FlorEssence Women’s Radiance Program – Feb 2010
– New FlorEssence tonic line extension – October 2010
FlorEssence:Re-focused cont’d
– Purity and Radiance– Balance and Well Being– Build on the Brand
• FlorEssence more than Tea• Use kits to encourage continued use• Reward for each purchase• Consumer in Pack Redemption Voucher
The FlorEssence Radiance Campaign
Media Ads
FE Floor Display
Holds:• 6 x 17oz• 6 x 32 oz• 9 x FE Cream• 8 CDs and Booklet• 25 Rack Cards
Interactive CD and BookletCD Contains:• Interactive Biological
Age Questionnaire• 10 Reasons• Radiant Health Booklet• Flora Product
Catalogue• FlorEssence Cream
Brouchure
Biological Age Survey Reward
• Customer takes the CD home• Completes the Survey. It will indicate a
recommended purchase and print out a coupon:
- $ 5.00 for a 17 oz - $ 10.00 for a 32 oz - $ 15.00 for 3pack- Everyone will receive a $ 5.00 FlorEssence
Cream coupon.
Rack Card