JPS: Driving Growth Through Total Tobacco

Titus Wouda Kuipers Regional Director Western Europe

2

VIDEO

3 3

Our Unique Model

Experiences Footprint

Portfolio Focus

4 4

A Unique Value Brand Asset

This space appears blank because we have removed the images that appear

in the presentation.

5

The Total Tobacco Brand

21.6

24.1 24.8

6 6

Portfolio

Creating Value

Footprint Experiences Footprint

7 7

Expanding Consumer Choice Unique Style

Range Equity Innovation Quality

This space appears blank because we have removed the images that appear in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

8 8

First Expanded Additive Free MYO

This space appears blank because we have removed the images that appear

in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

9 9

First Expanded Additive Free MYO

Range Equity Innovation Quality

This space appears blank because we have removed the images that appear in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

10 10

Footprint

Creating Value

Portfolio Portfolio Experiences

11 11

A Proposition with Significant Potential

+29% YoY

+23% YoY*

9.9% MS

9.6% MS 9.5% MS

9.3% MS

8.5% MS

Source: Imperial estimates. 12 months to January 2013 . *UK volume growth year to January 2013

12 12

Creating Value

Portfolio Footprint Portfolio Footprint Experiences

13 13

More Consumers and Occasions in FCT

3.8

4.3

5.2

14 14

Translating the Consumer Voice

“I wouldn’t be able to say why but the JPS one seems more natural”

“This (JPS) tobacco is different. The tobacco I bought before gets stuck and you only get half a cig and don't go to the end!!!”

“I love the zip system of the JPS bag. It really preserves the moisture”

“When I take the tobacco from my JPS tin it feels different…”

15 15

VIDEO

16 16

The Total Tobacco Brand

This space appears blank because we have removed the images that appear

in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

Imperial Tobacco Investor Day February 2013