jugaadinnovationjan15talk-140527071105-phpapp02

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8/18/2019 jugaadinnovationjan15talk-140527071105-phpapp02

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Jugaad Innovation:Challenges & opportunities in commercialising

affordable solutions for low income communities

Jaideep Prabhu

January 15, 2014


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Unique Features of Indian Innovators

Frugal

Flexible

Inclusive


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Thinking Outside the (Ice) Box

WHAT IF your f r idgecan op erate wi thou t e lec t r i c i ty?

S o u r c e :

h t t p : /

/ w w w . m

i t t i c o o l . i

n /

S o u r c e :

h t t p : /

/ g i z m o d o . c

o m


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Thinking Outside the (Hot) Box


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Thinking Outside the (Hot) Box

S o u r c e :

F o r b e s . c

o m

S o u r c e :

h t t p : /

/ w w w . f

i r s

t e n e r g y .

i n


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Envirofit’s Compact Stoves


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Jugaad Innovation

The art of overcoming harsh constraints by improvising aneffective solution using limited resources

Gambiarra or jeitinho in Brazil

Jua Kali in Kenya

zhizhu changxin in China

DIY in the US

Systeme D in France


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Why Does India Need Jugaad?

Upwards of 40% of Indians:

Are unbanked

Are off the electricity grid

Have limited access to healthcare and education


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The Indian Socio-Economic Landscape


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Why Does the World Need Jugaad?


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Why Does the World Need Jugaad?


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Social Entrepreneurs


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Mansukh Bhai and the MittiCool Fridge


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Dr Mohan’s Mobile Diabetes Clinic

Source: http://www.worlddiabetesfoundation.org/composite-2731.htmSource: http://www.drvmohan.com/


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Harish Hande and SELCO


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Green Light Planet: Solar Lighting Kit


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Large Indian Organisations


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Tata and the Nano

Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano


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Tata “ Swach ” Water Filter


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Aakash Tablet


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Multinationals Doing Jugaad


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GE and Affordable Innovation

ECG machine designed specifically forIndia’s rural markets

Portable, light, battery operated, reliable,cheap

Launched in China, and now in the US afterhaving got FDA approval


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The Nokia 1100

Specifically for emerging markets:Dustproof keypad and front face

Built-in flashlight

Over 200 million sold since late 2003

World's best selling handset and consumer electronics device


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Person 2 Person Transfer

Airtime Top-Up

Bill Payment

Merchant Payment

ATM Withdrawals

International Transfer

Cash In Cash Out

The Proposition Is Simple

Social Payments


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Over 5 million customers registeredAverage of 10,000 new registrations per day

Kenya growth


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M Kopa Solar Lighting Solution(Uses M Pesa as a Payment Tool)


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Jugaad in the West?


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Design for America and Swipe Sense

To solve problems in health care, education,and energy in the US

Hospital acquired infections: 2 million people

100,000 deaths each year

$2-4 billion dollars in costs to the healthcareindustry

http://designforamerica.com/projects/swipesense/


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Ebon Upton and the Raspberry Pi

“Design intended to inspireschoolchildren and adults to programsees overwhelming demand as firstversions go on sale”

“Demand for Raspberry Pi, the

British £22 computer, crasheswebsite”

Source: The Guardian


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Eight19: Off-Grid Energy Solutions


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Conclusion

India and the world need frugal, flexible, and inclusiveinnovation

The UK and the West can gain by engaging with theircounterparts in India

Together we can improve lives everywhere


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Thank you!

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