Post on 11-Sep-2014
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CredentialDecoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses
Partners:
There is more relevant data available “out there” than we realize and this is only going to increase. Bring special focus on digital space
Use internal and existing research data more, more often it is not required to collect fresh data
Spend more time analyzing and insighting and not stick to 65:25:10 process allocation (65% time spent on “information collection & collation”, 25% time spent on “managing the information” and only about 10% time is spent on “analyzing & discovering insight to take decisions”)
Know the questions – only the right questions can lead to any meaningful analysis and insighting. Spend more time with the client team – not all insights come from data
Statistics / analytics can really help making sense of the available data – apply wisely
Time is of essence – Not everything requires weeks to turn around
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Guiding Principles
Offerings
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Some questions we answerServices
JUXTLeading new age research in India
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Formally started in August 2005. A pioneer in conducting highly robust large scale syndicated ‘online’ as well as ‘face-to-face’ studies in India Plan to conduct surveys also through mobile phones by end of
this year
A frontrunner in syndicated research products in India: Well accepted syndicated studies in the Indian online space ‘India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User
Friendliness’ Building a portfolio of syndicated studies in Indian consumer
space ‘India Mobile’, ‘Indian Urbanites’, ‘Indian Families’, ‘Indian
Women’, ‘Indian Generations’, ‘Indian Affluents’
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Leading digital research in India!
Syndicated data products for faster insight India Online, NRI Online
Customized primary quantitative market research insight solutions
Proprietary research methodologies to add value to marketing decisions Brand Momentux™ Brand Tracks, AdConnect™ Advertising
Effectiveness Model
Website audit, web development & web effectiveness studies Website Audit, WebConnect™ Website User Friendliness Study,
Usability Studies
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Primary Survey Based Solutions
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Use the ‘new age’ mediums (internet and mobile phones) to conduct all kinds of primary consumer market research
Experience of conducting large scale robust fieldwork for Mobile, Internet and Mobile Internet users estimate (110 city 216+ village 2 stage random sampling based face-to-face enumeration will be over in AMJ quarter)
The largest consumer panel in the country – to support own syndicated studies, also market the panel for ‘custom’ studies 7 million+ supplementary ‘access panel’ with associate partners
(India Research Panel) Working on securing access to 20million plus consumers online
Building capabilities to conduct multilingual online surveys Will be launching a “mobile survey platform” along with a stealth
technology start up during JAS quarter Right from survey programming, targeting, back check and
reporting ability
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Primary Survey Based Solutions
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Products & time series data On Internet users & behaviour (India Online, 2005-12) (example ) On Internet using NRIs/PIOs (NRI Online, 2006-12) On Indian mobile users estimation & profile (2009-12) Lifestyle of Indian Consumers (2009-10) Indian consumers profile (India Consumer Landscape, 2005-2012)
Proprietary copyrighted/trademarked methodologies like: Brand Track Model Ad Track Model Customer Satisfaction Model Website user-friendliness Measurement Model
Learning & data about internet activities/categories from series of customized assignments
One of the most robust dataset on non-travel ecommerce category (2006-12)
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Juxt’s Research Products & Methods
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Helps identify business/investment opportunities through syndicated and subscription-based products
Brings down time & cost of exploratory research drastically by combining expertise, business research & secondary research
Helps in identifying the right focus before designing consumer research
Helps in thought leadership marketing by creating customized white papers/articles as well as forums on new/emerging areas
In the pipeline: data products on digital economy indicators
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Secondary and Business Research Services
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Mrutyunjay Mrutyunjay brings in more than 15 years of experience in the market research
and technology space. As a co-founder at Juxt he largely takes care of the new product development, operations & business development. He and his team continuously strive to develop & implement ‘imaginative’, ‘original’, ‘credible’ and ‘transparent’ research work to sustain & grow the 'new age market research company'. He is also involved in other interesting initiatives around Analytics, Digital Marketing, Skill Development and currently serves as founding member of Center for Marketing in Emerging Economies at IIM, Lucknow.
Prior to Juxt, he worked with leading companies like IMRB International, IDC India, Convergys India Services, and Annik Systems (Quatro) and started his career with a Rural Development NGO (ASHA).
At various points of his career he has led consumer research, strategic business researches, quality studies (CI/ Six Sigma), usability studies and change management projects. He has considerable exposure to market research projects from varied industries - TMT, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration. He also has functional consulting experience in implementing dashboards and reporting solutions in ERP environment.
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Key People
Shyamanuja A BE in computer science & engineering with post graduation in journalism,
Shyamanuja has been analyzing the technology business and the impact of technology on business for close to 19 years. Known for his ability to accurately forecast new opportunities and trends, he was the first to identify and unequivocally predict opportunities such as the rise of offshore BPO, outsourced engineering services, and Indian e-commerce market, and many others. He is also credited with estimating and analyzing a number of ICT market segments for the first time.
Befor joining Juxt, he was the editor of Dataquest, India's most well-known IT magazine. Prior to that, he served in different editorial positions. He has served as advisor and jury members in many government committes and industry bodies. He frequently speaks at industry forums and media as an independent commentator on issues and opportunities in Internet/digital business, ICT in public services, enterprise IT, corporate sustainability effforts, and the Indian IT and offshore outsourcing industries.
He writes two blogs—ShyamanujaOne (shyamanuja.in) on areas of professional interest and Nothing To Declare (nothingtodeclare.in) on art, music and literature. He can be reached on Twitter at @shyamanuja.
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Key People
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PARTNERS
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Take the time to deeply understand client issues and build on prior learning
Deliverables are appropriately focused on critical information gaps while our recommendations help guide the decision making process forward
Team understands that deep market and customer insights alone are not enough to drive decision making. Our experience allows us to shape presentations and communication in a way that will facilitate discussion, alignment, decision making.
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Higher order statistics based data
analytics
What’s the best that can happen?
What will happen next?
What if these trends continue?
Why is this happening?
How many, how often, where?
What are the segments?
What do they like and will buy?
What works for me?
Com
petit
ive
Adv
anta
ge
Reporting
Decision Optimization
Predictive Analytics
Forecasting
Statistical models
Market research
Riskmodeling / Survival analysis
Hierarchical growth models
Conjoint based models
Structural equation modeling
CHAIDanalysis
Latent Class Modeling
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Kartik Kartik manages overall business, client accounts and deliverables at
Smart Mandate. Kartik has spent over 15 years in the MR industry. He started off as a quantitative researcher with MARG (currently AC Nielsen) and before his entry into entrepreneurship was responsible for setting up a full service branch for the Hansa Research Group (New Delhi), servicing both Indian and international clients. Kartik is an engineer and an MBA from Pune University.
Vivek Vivek manages analytics learning and deployment within Smart
Mandate. Exploring new methodologies, techniques and application of existing techniques is his forte. Vivek has over 14 years in MR, analytics and advertising, of which a substantial part has been spent in R&D to improve the deliverables from longitudinal consumer data by evolving new methods of analysis and mining the data for actionable marketing guidelines. He has served as a consultant to the different TNS (erstwhile NFO) branches within India and the SEA region in this capacity. His stint with the business intelligence division of TNS convinced him of his current vocation. Vivek is a post graduate in Management and an Economics major.
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Key People
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Consumers are expressing themselves actively online. These ‘conversations’ reflect emotions about brands, trends, social, cultural and political affairs. With insightful consumer analytics, we help you understand your consumers better, which in turn helps you engage better with them, create new products for them and empower them to further your cause. Such research can also be used to engage and empower your employees.
Our source of information is always user generated online content. We do not solicit responses through questionnaires.
Our Work: Lenovo (Globally) for Product Feedback and Video Consumption, GE Capital (Engagement Measurement), Avaya and KFC (Perception Audit).
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Social Listening Based Solutions
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Deepak Deepak sees the web bringing transparency to companies, reorganizing
their business and making them talk in a different tone. In 2008, he started Drizzlin, a communications firm to enable just all of this. Drizzlin works in three areas of employees, customers and society and brings solutions across online brand insights and customer engagement. Drizzlin today operates from India and The UK and has worked with clients like Lenovo, Max Life Insurance, ICICI Bank, GE Money and HP India amongst others. Deepak has previously worked in the Digital Marketing and PR domain. He is a Masters in International Management from Strathclyde University, UK.
Robin A keen observer, Robin has been instrumental in setting up a robust
practice for our Research division. His analytical understanding of business needs on social web lends a value-driven approach to Drizzlin's service offerings. His work in the research space includes setting up the Product Feedback practice for Lenovo (globally), Industry specific researches for the Airline and Telecom industries, Perception audits for various brands including Avaya and Fastrack and understanding consumption patterns on videos for Lenovo. Robin is an MBA from IMT and works in the capacity of Head- research at Drizzlin along with being one of the company's partners.
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Key People
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COMPLETE RESEARCH SOLUTION
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Secondary research
Syndicated Research Products
Predictive modeling
Online Research
Mobile Surveys
Insighting – getting more
From existing research data Marketing sciences
Listening /
Observation research
Custom research
Engagement indices
Complete Solution
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COMBINED TEAM & LOCATIONS
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50+ people team spread across 5 offices
Delhi/NCR Office:
Leadership (5 people)
Research Managers (2 people)
Research Analyst (1 person)
Data Analysts (2 people)
Listening team (3 people)
Creative design (2 people)
Software/Database (3 people)
Support staff (2 people)
Hyderabad Office
Chief Data Scientist (1 person)
Data Analysts (20 people)
Support Staff (1 Person)
Mumbai Office
Leadership ( 1 person)
Research Analyst (1 person)
Listening team (4 people)
Support Staff (1 Person)
London Office
Client Servicing (1 person)
Delhi/NCR Office 23, Hauz Khas Village (4th
Floor), New Delhi - 110016 314, Qutab Plaza, DLF Phase
l, Gurgaon, Haryana - 122002
Mumbai Office 4, Satguru Shopping
Complex, 3rd Road, Khar (W), Mumbai - 400052
Hyderabad Office 1-276/3, 1st Floor, Padmarao
Nagar, Secunderabad, Andhra Pradesh – 500025
London Office 1st Floor, 2, Woodberry
Grove, North Finchley, London N12
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CLIENTS WE HAVE WORKED WITH
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Marketers
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Online players
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India
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Others
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ONE OF THE SUCCESSFUL FLAGSHIP PRODUCTIndia Online Landscape
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Juxt India Online Landscape
Overall Internet UserLevel Dataset
All Internet Users – Demographics,Psychographics, Internet Usage, Media Usage
India Online Universe
Online VerticalsDatasets
Generic Portals
Online Shopping
Job Search Matrimony
Social Networking
Emailing
Online News
Online Sports Content
Financial Info Search
Non-travel products
Online Share Trading
Net Telephony
Online Games
Online Music
Online Real Estate
Mobile Content Download
Professional Networking
Cricket, Other Sports
Picture Sharing
Download Videos
Download Movies
Search Engine - English
Search Location/Maps
Book Movie Tickets
Astrology
Online Travel
Car & 2-wheeler owning net users
Auto Owners Online
Social media users on the net
Online Lingua
Investors Online
Consumer SegmentDatasets
Youth Online13-24 year old internet users
Women OnlineWomen internet users
Urbanites OnlineNet users by their SEC profile
Online Socialites
Students on the net
Rendezvous OnlineNet users by place of access
Speed OnlineNet users by type of connection
Online City Line
Net users by town classes
CC Online
Credit card owners as net users
Techie Online IT Professionals on the net
Students Online
Net users as financial investors
Vernacular language net users
Corporate employees on the net
Corporate Online
Mobile & OnlineNet users using internet on mobile phones
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Size Estimates of Internet Users in India(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts) Total internet using households, No. of internet users per household, Total
Internet using individuals Regular internet users (at least once a month) versus occasional internet users Users accessing internet from only mobile, only computers, both mobile and
computersGeographics of Internet Users
Region, State, Urban/Rural area, City Type/Village Type, Top individual urban district
Personal Demographics of Internet Users Gender, Age, Weight, Height, Marital Status, Generational classification by age,
Status in the household (CWE or other earning member or dependent member of the household)
Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading
Personal Psychographics of Internet Users Current Priorities & Aspirations: Most important priorities in life currently,
Parameter that defines ‘status in the society’ for them Current & Pastimes: Current hobbies and interests, Favorite indoor and
outdoor activities/pastimes,
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India Online Landscape Dataset(Information Coverage)
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Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports,
food and clothing Other entertainment/outing activities undertaken regularly, Current living celebrity look up to
Personal Consumption Lifestyle Orientation Enthusiasm towards shopping Factors give preference to when deciding place of buying Attributes give importance to most when buying products and services
Personal Consumption Preferences Whether use/avail of the following products and services, along with brand used:
Banking & financial services - saving bank account, life insurance, medical insurance, owns a
credit card with card type owned, whether owns a Demat account and invests in financial
instruments
Processed foods & beverages - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn
Flakes/Oats, Frozen Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits,
Chocolates , Toffees/Candies, Mouth Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks,
Fruit Juice, Bottled water, Squashes/Concentrates
Personal care products – Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil,
Hair gel, Hair color, Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant,
Perfume, Face wash, Face cleansers, Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid
soap, Hand sanitizer gel, Toilet paper
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India Online Landscape Dataset(Information Coverage)
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Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade
suit, Shoe, Innerwear
Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel
stay, holiday package Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the
house Whether order Pizza for home delivery
Personal Mobile Usage Behavior Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home
For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service
provider name, Services subscribed to, Handset brand, Price of handset and features present on this
most used handset
Personal Media Usage Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and
Magazines Daily duration of usage during weekdays and weekend for each of the media used Most watched TV channels by genre of channels, most read newspaper and magazines, most listened
to radio channel
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India Online Landscape Dataset(Information Coverage)
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Household’s Socio-Economic Profile Family classification by lifecycle stage, Family size Highest occupation and education level in the household, Neo-SEC Classification, CWE
Occupation, CWE Education, Conventional SEC classification Monthly Household Income (MHI), No. of earning members in the family, Average per
capita household income, Ownership status and size (carpet area) of house living in Durables and Kitchen wear owned in the household - House, Car, Motorcycle,
Scooter, Bicycle, B/W TV, Color TV, Home theater, TV Connection, Fridge, Washing
Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD
player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game
Player, Inverter/UPS, Electric iron, Geyser, Water purifier, Food processor, Toaster,
Sandwich maker, Electric chimney
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India Online Landscape Dataset(Information Coverage)
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Net usage status and dynamics Years of experience in using the net, Place of access (home, place of work, cyber café, transit,
choupal/gram panchayat) Net usage details by the most preferred place of access – frequency of usage, duration of usage, speed
of connection Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers,
newsletters) Popular languages of internet usage, most used websites for each of these languages Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review
products, use twitter, upload content online, etc. Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse
directly, Push mail), internet activities undertaken on the mobile phone, reasons for not using internet
on mobile where applicable
Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset) Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online
where applicable Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average
monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying,
average monthly spends Online payment modes used Motivations of buying online and problems faced while buying online
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India Online Landscape Dataset(Information Coverage)
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India Online Landscape Dataset(Information Coverage)
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Popular online activities undertaken and most used websites• Most used generic website/portal
• Whether undertake, and the most used website for each of the following online activities:
Emailing Instant Messaging/Chatting
Use Emailing on Mobile Follow Tweets
Info Search (English) Location/Map Search
Job Search Travel Search/Booking
Real Estate Info Online Shopping (other than travel products)
Search/Buy Books General News
Business/Financial News Financial Info (rates, quotes, etc.)
Net Banking Online Share Trading
PC to PC & PC to Phone based Net Telephony PC to Mobile messaging (SMS)
Matrimonial Search Dating/Friendship
Social Networking Sharing Pictures
Sharing Videos Watch Videos
Professional Networking Pay Bills Online
Gaming Stream/Listen to Music
Download Music Download Movies
Cricket Content Cinema Content
Non-cricket Sports Content Book Movie Tickets
Download Mobile Content Educational Info Search
Health & Lifestyle Info Online Education/Tutorials
E-greetings Astrology
Online Communities
Thank YouContact: mrutyunjay@juxtconsult.com, +91-97171-33445
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