Kairos Cred Englishrev

transcript

2008 Credentials Presentation

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When time and destiny meets El Momento Preciso…The Precise Moment

From Greek philosophy

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Media Fragmentation

Constant technological advances

“Multi-Tasking”

Makes it imperative to evolve and innovate…

Hectic lifestyle

For that world we need to be…

• Intrusive & impatient…We can’t seatback and wait for the message to reach the consumer. Dig deep in consumer’s daily habits and life styles. In order to find or create the occasion for the message to reach the consumer in the precise moment he/she is making the purchase decision.

- Top 3 media operation in Puerto Rico in terms of gross billings.

- Planning & buying of media with a non-traditional approach.

- Creation and marketing of non-traditional media.

- Technology: Syndicated & exclusive- In-house technology development

- Content Development- VOD,PPV,Pay-TV, Wireless, Internet and IPODS

Integrated offering:Unique in Puerto Rico

Our size: Total MarketRate Card Media Billings

$77.7$73.8

$66.0 $65.4$60.7

$47.0$43.2

M e d i a E d g e : C I AB a d i l l o Na z c aS & S

K a i ro s J W T De L a Cru z M e d i a Ho u n d OM D M e d i a Co m E URO RS G Dra f t FCB

Source: AdTrac January-December 2007

Our Partners:Retail

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Our Partners:Consumer Goods

Our Partners:Health

2nd biggest privateHospital in Puerto Rico

Fastest growing MedicareAdvantage plan

In order to identified the precise moment we need to research the consumer and our

competition. For that, KAIROS possesses state of the art media technology.

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•Multi-media study that measuresMedia habits, purchasing patterns,Opinions and lifestyles of totalPopulation. Covers over 100 categories of products and services

• Measures competitive activity in TV, Newspapers, Radio,Cable-TV and Magazines.

• Provides SOI and SOV information asWell as buying strategies of all advertisersin Puerto Rico.

KAIROS:Media Technology

•Analyzer of TV audience numbers by totalpopulation as well by demographic, regional area & SEL.

•Measures R&F in TV forevery advertiser in PR.

•Allows to see TV audience results on a daily basis.

•Daily monitoring of all spots scheduled in TV.

•TV Optimizer

•Exclusive technology that allows, for the first time in PR, to measure competitive data of Outdoor media.

• Measures internet impressions for Puerto Rico.

• Readership study of the major dailies in Puerto Rico as well as weeklies and magazines.

• Demographic information, pass-along readership, geographic distribution, etc.

• Allows for the most in-depth information regarding print vehicles in Puerto Rico.

• Adserve: Media Buying Program– Buying in all media types.

– Smart Buyer® in TV for CPM/CPP based buys.

– Media module is link with Finance for reconciliation and double-checking of all media invoices.

– Different report formats to suit most clients needs.

Examples of our work:

PRINT:“Branded Content”

PICA: CoverMedicare Advantage Plan

Inside article:PICA-Medicare Advantage Plan

PICA: Backcover/Vida ActualMedicare Advantage Plan

Cingular Wireless: CW technology features in Caribbean Business tech section

Cingular Wireless: Top10 CW Ringtones in El Nuevo Día entertainment section

NON-TRADITIONAL

PANADOL 500Analgesic

“La Vida es Rosa” launching

• First agency to use “Primera Hora”’s distribution system as a media.

• Negotiation included:– Sampling

– Street hawkers with Panadol pink shirts

– Ad in newspaper.

• Primera Hora is the fastest growing daily on the island. All of it’s distribution is on traffic lights and newsstands.

PANADOL 500 Analgesic

“La Vida es Rosa” launching

• Imagen:– “Bookmark” for

anniversary edition.

– Created by KAIROS.

– KAIROS clients will be the first ones to use it.

– Imagen is the top monthly magazine in Puerto Rico.

Beyond Media Planning & Buying

Taking it to the next level…

• Strategic Planning introduces lifestyle,opinions and purchasing patterns to the media planning process.

• Lifestyle based planning allows to identify areas of connection with the consumer not addressed by traditional media.

• Solution: CREATE

Border’s magazine section:• Reliable Financial, a corporation dedicated to automobile loans, connecting with the car enthusiast.

Water Coolers

– Over 18,000 islandwide

– Direct contact with the consumer in their work area.

The Moving Screen

Over 3.5 daily hours of commute.TMS provides audio-visual connection in bumper to bumper traffic.

KAIROS provides

• Strategic Media planning

• Media muscle

• Creative Media

• Branded Content development

Is the precise moment

Joins us

Kairos Cred Englishrev

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