Social medias role in increasing online sales

Experience. Inspiration. Advice.Karl Philip Lund

http://www.hurtigruten.com

Social media challenge

?id=7624

Social media challenge ( #TallinnSMC )

1. Find your Linkedin ID2. Post your Linkedin ID on Twitter with

hashtag:http://www.linkedin.com/profile/view?id=7624 #TallinnSMC

3. The 2 lowest ID’s posted on Twitter with #TallinnSMC win a bottle of wine

Agenda (40 minutes)

• Introduction• 2 key factors for success (Mark Zuckerberg and Jack Welch)

• 5 very practical examples (from Hurtigruten)

• 12 excuses • Take-aways.

Karl Philip Lund• Worked mostly with Hurtigruten since

2009• Blog: http://stammen.no (norwegian)• Twitter @philiplund (norwegian)

The world’s most beautiful voyage

Online sales at Hurtigruten

Factor 1

In real life, strategy is actually very straight forward. You pick a

general direction and implement like hell.”

Seth GodinDon't have any meetings about your web strategy. Just do stuff.

“You don’t start communities. Communities already exist. They’re already doing what they want to do.

The question you should ask is how you can help people do what they do better. Bring people elegant organization”

Mark Zuckerberg, Facebook founder

Factor 2

Personal

Professional

In the Workplace

People are doing what they want to do. You have to help them do that better

What are people doing already?

1. Making online booking better

2. Communicate better

Ash cloud communication

3. Blog - Share and discuss better

http://hurtigrutenweb.wordpress.com

4. Basecamp – better than e-mail

http://www.basecamphq.com

5. Snapengage – better for agents

http://www.snapengage.com

2 success factors (repetition)

12 excuses

In real life, strategy is actually very straight forward. You pick a

general direction and implement like hell.”

Factor 1

People are already doing what they want to do. You have to help them do that better. Bring people elegant organization

Factor 2

Top 12 excuses for not implementing like hell!1. We have to wait for…2. It’s too difficult.. It’s stupid..3. The IT Department…4. I don’t have the authority…5. I don’t have time…6. I need more people…7. It’s not in line with the brand

strategy…8. Our products are to complicated..9. We don’t have budgets…10. Our market is unique…11. We’ve tried that before…12. That’s not how we do things

around here…

June 16th, 2011: NRK is livestreaming the world’s most beautiful voyage

http://www.hurtigruten.com/nrk

Thanks – Use the Linkedin App to connect ”in person”