Post on 11-May-2015
transcript
Bristol, 19th March
#EdgeBristol Wi-Fi Password: 0A4C16
Kate Brennan@Kate_Brennan
What is content anyway?
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”
My definition
Creating or sharing things that people want to read, watch, or listen to.
Where we want to be
What you want to say
What your customers want to consume
Being a good date
Where we want to be
What you want to say
What your customers want to consume
Pick two:
Informative
Fun Helpful
Which format?
Find the right frame
Three ways of talking about research
Finding your frame
(keep testing)
What fires up your audience?
Optimise for format
Create or curate?
Create or curate?
Where do we find content?
1. Be a good date
2. Don’t forget your business objectives
3. Curation is an option
To sum up…
Kate Brennan@Kate_Brennan
Any questions?
Bristol, 19th March
#EdgeBristol Wi-Fi Password: 0A4C16