Post on 13-Apr-2017
transcript
“Preventing my clients from being
overwhelmed with modern marketing”
- Pat Walsh
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Business marketing and
Over 420 companies
Over 26 yearsservices
Introduce Yourself
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Know your customer
Your customer focus strategy
Strive for Focused Customer Strategy
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Benefits vs Features
What’s in it for me?
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Customer has more
Info available
BlogsSocial Media
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Stay focused on customers
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What customer is looking for*:
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0Product
InfoReviews Features Tech Info Pricing Availability How to Buy
* MarketingSherpa B2B Buyer’s Study
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Customer Strategy
Website
ContentENews
Start Building Together
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• What you do ?• For whom ?• Why buy from you?• What’s your
promise?• How do I know you
will deliver?
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Manage your perception• Brand promise• Traits• Your story• Your personality• Logo• Tagline
Create Credibility
• Expertise• Easy to contact• Demonstration• Testimonials• Reviews• Honest• Transparent• Professional• Social Media
Know your competition
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Vendor 1Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 2Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 3Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 4Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 5Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 6Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Customer’sTIME
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Vendor 1Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 2Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 3Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 4Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 5Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Vendor 6Website BrochuresWhitepapers Podcasts
Blogs Facebook WebinarsEmail Blasts LinkedIn
Customer’sTIME
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X
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Measurements
Sustainable Marketing
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How The Walsh Group can help
Video assessment of your Website (10 min)
This workshop at your location