Keeping Current With FacebookJune 8, 2012

“Show Us Your Roundtable Photo” Facebook Contest!

www.341studios.com

OLD FB Page (bf Timeline)

New Timeline for Brands

Timeline: Critical Elements

Cover Photo: 1st Impression of the Brand Strict Rules

Milestones: Tells the story of your Brand Tab Structure: The Navigation… 4 most important

features to be communicated to your fans About: Key information and links Highlights/”Pinning”: Great post? Make it stand out! Profile/Thumbnail: Identifies you throughout FB

www.341studios.com

“Prime” Real Estate: Tabs, “About”

www.341studios.com

Timeline for Brands

Timeline for Brands

Add Milestones!

www.341studios.com

Also Add:• Highlighted posts• Pinned posts

www.341studios.com

Use A Call to Action!

Timeline for Brands: Custom Apps

Custom Apps: Why? How?

No More Default Landing Tab Have a Goal:Visitors >> Fans/Leads >> Customers >> Evangelists Third Party Apps: Many Choices

DIY Template vs. Custom Free vs. Paid Contests, Email Integration, Fan-gated Welcome pages, E-commerce, more

Acquisition Tactics

FangateBefore

Fangate After

FangateBefore

Fangate After

“Fan of the Week” Promotion

Acquisition Tactics

App Example: Offerpop($15 per month, for pages over 100 fans)

Other Third Party Apps:• LuJure*** (1 app free, no programming skills)• Constant Contact*** (no programming skills)• Wildfire App• North Social• Shortstack, etc.

Constant Contact “Social Campaigns”BEFORE

AFTER

• “Edgerank”: •17% Average Reach•What Get’s Engagement?

Short Posts (70 Char.), Questions, “FITB”, “ T or F” Videos, Photos, Links, Game-ification

• Goal: Likes, Comments, Shares

Goal: Visibility in the Newsfeed!

Engagement Techniques

Source: Kissmetrics

Engagement Techniques

People Love Pictures! > +65% more eng.

Facebook Insights

Facebook Insights

“You Can’t Improve What You Don’t Measure”

A) Measure “Likes” + 1 Measure of ViralityB) Analyze Best/Worst Performing Updates: i.e., When? What? How Often?

Likes: Growth Over Time Choose Any Measure of Virality:PTAT = # People who engaged with your content and created

a “Story”Engaged Users: #People who engaged in any way, “story or

no “story”Engagement Rate: PTAT / Reach

341 Studios Facebook Insights

From Pagelever.com … also check out Edgerankchecker.com

341 Studios Facebook Insights

341 Studios Facebook Analytics

Add’l Facebook Analytics

Sources: Buddy Media, Dan Zarella (The Science of Facebook)

NEW Facebook Ad Units Sponsored Stories, Promoted Posts >>Target Fans and Friends of Fans!

Facebook Ads: Destination Options

Test Creative, Segment Ads

Other Facebook News and Tools - Status Update Scheduling Tool for Admins- Mobile App for Page Admins (iphone)- Social Plug-ins(not new, but a “must)

- “Offers”

Connect With Us!

www.341studios.com

Connect with Rhonda Hurwitz:

Questions? Ask me on my Facebook Page:https://www.facebook.com/helpmerhondamarketing

More tips over at my Blog:www.shemeansbusiness.wordpress.com

Let’s Connect: @Rhondahurwitz on Twitter, Google+, Pinterest, Linked in

Connect with 341 Studios:

Website: http://www.341studios.com

(follow homepage links to Facebook, Twitter, Linkedin, You Tube, Blog)