“Something web designy”

Keeping users happy

lee@leemunroe.com

1. Communication

Source: moo.com

Friendly language

Source: moo.com

Friendly language

Source: flickr.com/photos/duncan/

Touch points

Source: thebigwordproject.com

Touch points

Source: thebigwordproject.com

Touch points

Source: thebigwordproject.com

Touch points

2. KICS (Keep It Clear Stupid)

Book: Yes! 50 Secrets from the Science of Persuasion

Yes!

Source: http://www.flickr.com/photos/_vina

Limit choice

Source: wordpress.org

Where’s the banana?

Source: thebigwordproject.com

Where’s the banana?

3. Association

leemunroe.com

Source: http://www.youtube.com/watch?v=-w9aVkQghQA

We all associate

Source: amazon.co.uk

Shops

Source: smashingmagazine.com

Blogs

4. Sign-up forms

Source: freshbooks.com

Barrier to entry

Source: nytimes.com

Barrier to entry

Source: 37signals.com

Instant feedback

5. Defensive design

Murphy’s Law: Whatever can go wrong, will go wrong

Murphy’s Law

Source: facebook.com

Error messages

Source: digg.com

Help

404 pages

Source: twitter.com

404 pages

Source: leemunroe.com

404 pages

Source: futureofwebapps.com

Progress

Source:last.fm

Location

Source: deviantart.com

Breadcrumbs

1.Communication

2.Keep It Clear Stupid

3.Association

4.Sign-up Forms

5.Defensive Design

lee@leemunroe.com