Iorio’s Italian Ice!

Product Specialty: Gelato * Location: Lansing City Market

NMDL Presentation By: Kelsey Adams

1,000 + Facebook “Likes”1,000 + Followers on Twitter100 SCVNGR Check-In’sCreate a larger internet presence via Google

Increase revenue while maintaining the Gelato Experience!

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

Revamp website

• http://finalpresentationnmdl.weebly.com/

Twitter!

Google AdWordsSponsored Site

Iorio’s Italian Ice!Lansing’s only place for

Italian Gelato!www.ioriosice.com

Create a greater Internet Presence!

“If it isn’t on the first page of Google, it doesn’t exist!”

Blogging!

SCVNGR & YouTube

Budget & Timeline

Evaluating Success• Facebook, Twitter & SCVNGR goals reached

• YouTube views• Retweets and Status “Likes”• Blog Comments

• And most importantly: INCREASED SALES