The Business of Beacons

Kevin Hoyt@krhoyt

IBM

Beacon OverviewWhat they are and how they work.

2014

2013 Bluetooth 4.1

Bluetooth 4.2

2010 Bluetooth 4.0

2009 Bluetooth 3.0

2007 Bluetooth 2.1

2004 Bluetooth 2.0

2002 Bluetooth 1.2 Signal strength indicator, speed up to 721 kbit/sec

Transfer rates up to 3 Mbit/sec

Improved pairing experience, reduced power consumption

High-speed (24 Mbit/sec), alternative transport (802.11)

Low power profile (coin battery), simple device discovery

Fast data advertising, dual mode topology (802.11n)

IoT emphasis, support for IPv6 connectivity

ServiceHeart Rate Service

CharacteristicHeart Rate Measurement

CharacteristicBody Sensor Location

Generic Attribute Profile

DemonstrationI’m in shape … round is a shape.

UUID

(16 bytes)

Brand

Major

(2 bytes)

Store

Minor

(2 bytes)

Shelf

● Coin cell battery● Under 3 inches long● Built-in protoboard● Arduino compatible

Light Blue Bean

● Coin cell battery● 1.6in x 1.1in x 0.2in● Key fob form factor● 2 - 3 weeks battery

Gimbal Series 10

● Coin cell battery● 1.9in x 2.6in x 0.5in● 9 different sensors● Range of 150 feet

TI SensorTag

Android 4.3

(Jelly Bean)

iPhone 4S

(iOS 5)

Windows Phone 8

(Lumia Black)

● iPad (3rd)● iPad Mini● iPod Touch (5th)● Mavericks (10.9)

● Galaxy S3● Galaxy Note 3● HTC One● Nexus 5

● Lumia 525● Lumia 1320● Surface● Windows 8

DemonstrationAll the world’s a stage … this one is Revolution Hall.

LogisticsImproving business processes beyond the customer.

● Tokyo Haneda Airport

● Monitor staff location using smart watches○ Samsung Galaxy Gear 2○ LG G Watch (Android)

● Assign location-dependant tasks

● Notification to opt-in if room is eligible

● Notification again when room is ready (with room number)

● Skip the lobby and head straight to your room*

● Only good for one phone and one room

Venue AnalyticsBrick and mortar stores get A/B testing.

● Analyzing customer flow on the floor

● Customize product placement, highlighting and pairing

● 600% new application users

● 400% more time spent in application

LocalizationEnjoying your vacation, one language at a time.

DemonstrationComo se dice “Watson” in Espanol?

PathfindingThe hardest part of any journey … is inside without GPS.

ebf3e0

ebf3e0

ebf3e0

30

25

20

15

10

30

25

20

15

10

30

25

20

15

Beacon 1

Beacon 2

Beacon 3

http://www.metmuseum.org/blogs/digital-underground/2015/beacons

Table ServiceOrder food, and pay your bill, with your phone.

DemonstrationSome Pizza Shooters, Shrimp Poppers, or Extreme Fajitas?

Beacons in the WildHow not to fail at deploying beacons.

More Than a GimmickMobile provides a wealth of data, not an alternative channel.

Measure and RefineTesting plans that improve program performance over time.

Thoroughly Evaluate InfrastructureTest number of beacons, placement, interaction.

Integrate with Existing SystemsDo not give me a coupon for something I just bought.

Have a Contingency PlanDo not rely on Bluetooth being on or present.

Provide Real BenefitBeacon notifications are the equivalent of spam.

The Business of Beacons

Kevin Hoyt@krhoyt

IBM

AppendixContent that did not make the cut, but you may want.

Generic Attribute Profile (GATT)

● Health care - blood pressure, thermometer, glucose● Sport and fitness profiles - speed, cadence, power, heart rate● Internet connectivity● Generic sensors - environmental sensing● HID connectivity (Human Interface Device)● Proximity sensing - find me (electronic leash), range● Alert and time profiles - Incoming notifications, time from other devices● Battery - State and level information

Profile

Generic Attribute Profile (GATT)

Service

Characteristic

Value

Descriptor

Descriptor

Descriptor

Service

Characteristic

Value

Descriptor

Descriptor

Descriptor

Service

Characteristic

Value

Descriptor

Descriptor

Descriptor

// Beacons are part of CoreLocationimport CoreLocationimport UIKit // Implement controller as location delegate// Alternatively implement in AppDelegate depending on needsclass ViewController: UIViewController, CLLocationManagerDelegate { // Track region and location manager var beaconRegion: CLBeaconRegion! var locationManager: CLLocationManager!

}

// Setup location managerlocationManager = CLLocationManager()locationManager.delegate = self // Check authorizationlocationManager.requestWhenInUseAuthorization() // All beacons for brandlet uuid = NSUUID(UUIDString: BRAND_UUID)beaconRegion = CLBeaconRegion( proximityUUID: uuid!, identifier: BRAND_IDENTIFIER)beaconRegion.notifyOnEntry = truebeaconRegion.notifyOnExit = true // SubscribelocationManager.startMonitoringForRegion(beaconRegion)locationManager.startRangingBeaconsInRegion(beaconRegion)

// Beacon with matching UUID is in rangefunc locationManager( manager: CLLocationManager, didRangeBeacons beacons: [CLBeacon], inRegion region: CLBeaconRegion) { // Found beacons if beacons.count > 0 {

for beacon in beacons { if beacon.proximity == CLProximity.Immediate { labelTable.text = beacon.minor.stringValue }

} }

}

Why Beacons Deployments FailBenefit - Notifications are the equivalent of spam

Reliance - Have a contingency plan for when Bluetooth is off

Isolation - Do not give me a coupon for something I just bought

Integration - Point of sale, inventory, loyalty, campaign, analytics

Infrastructure - Number of beacons, placement, interaction

Metrics - Testing plans that improve program performance over time

Commit - Mobile provides a wealth of data, not an alternative channel