Businesses need to catch up with the reality of today

Most of us know what to do but …

THE IDEAL EMAIL CAMPAIGN

� Personalized on a 1:1 basis� Delivered in real-time� Relevant and contextual� Delivered and continually optimized via automated processes and

machine learning

2012

2011

2014

2015

100

350

947

1876

implementing new technology without a set strategy is a recipe for failure

DIGITAL MATURITY INDEX

technology

data

strategy

strong leadership

streamlined processes

great product or service

Define

Measure

AnalyzeImprove

Control

AUDIENCE PROFILING� Match clicking behavior and interest

tags

� Preference Centers

� Web Tracking

� Personalization

� Dynamic Content

� Develop the digital capabilities of your organization. Invest in technology

� Work on your leadership capabilities. Digital masters steer top-down

� Think big, start small, move fast

� Choose a tool that suits your needs

� Aim for the perfect balance between all drivers for success.

� Don’t forget it’s all about marketing!

Don’t forget that Permission marketing is the privilege (not the right) of delivering personal and relevant messages to people who actually want to get them

� Develop the digital capabilities of your organization. Invest in technology

� Work on your leadership capabilities. Digital masters steer top-down

� Think big, start small, move fast

� Choose a tool that suits your needs

� Aim for the perfect balance between all drivers for success.

� Don’t forget it’s all about marketing!

� Data is extremely important but don’t forget the human touch

Correlation does not imply causation