Post on 13-Jul-2015
transcript
Welcome from Bonn Germany
(The city)
Gerhard Schiefer
Gerhard Schiefer
Prof Univ of BonnIntern Center forFood Chain and Network Research
Bonn UN Campus Center of development activities
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Gerhard Schiefer
Prof Univ of BonnIntern Center forFood Chain and Network Research
Bonn UN Campus Center of development activities
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you