Post on 09-May-2015
transcript
NOT PROTECTIVELY MARKED
The Year in Review
Nick Jones,
Head of Digital, Prime Minister’s Office & Cabinet OfficeDirector of Interactive Services, COI
NOT PROTECTIVELY MARKED 2
Our conversation
• That was the year that was• The year ahead
• Let’s keep the conversation going @nickjonescoi
NOT PROTECTIVELY MARKED 3
The year of mobile, yet again
NOT PROTECTIVELY MARKED 4
Really the year of the place
NOT PROTECTIVELY MARKED 5
The year peer-to-peer powered on
Source: Comscore, UK, 08/11
3,056,000 UVs
2,966,000 UVs3,016,000 UVs
3,034,000 UVs
NOT PROTECTIVELY MARKED 6
The year they thought it was simple
NOT PROTECTIVELY MARKED 7
Source: Luma Partners
NOT PROTECTIVELY MARKED 8
The year we got cosy with Stefffy L.
S eSiteTwitterE-mailFoursquareFacebookFlickrYoutubeLinkedin
NOT PROTECTIVELY MARKED 9
The year we got invited
NOT PROTECTIVELY MARKED 10
The year alpha became the new beta
NOT PROTECTIVELY MARKED 11
The year we started digital by default
NOT PROTECTIVELY MARKED 12
The year the TV ad struck back
NOT PROTECTIVELY MARKED 13
And got hijackedAnd got hijacked
NOT PROTECTIVELY MARKED 14
The year social media got the blame
NOT PROTECTIVELY MARKED 15
The year crime maps nicked the public’s attention
NOT PROTECTIVELY MARKED 16
The year we were *moved*
NOT PROTECTIVELY MARKED 17
The year digital helped change the world
NOT PROTECTIVELY MARKED 18
The year ahead
NOT PROTECTIVELY MARKED 19
The year of ‘from parents’ not just ‘for parents’
NOT PROTECTIVELY MARKED 20
The year of orchestrated media
http://www.bbc.co.uk/blogs/researchanddevelopment/2011/09/orchestrated-media-based-tv--.shtml
NOT PROTECTIVELY MARKED 21
The year of global experience
Source: Forrester; The Emergence of Customer Experience Solutions, 08/11
NOT PROTECTIVELY MARKED 22
NOT PROTECTIVELY MARKED 23
The year COI will close
NOT PROTECTIVELY MARKED 24
The year we make our own future
• Internet of the future doodle
NOT PROTECTIVELY MARKED 25
Thank you. Let’s keep talking.
• Twitter @nickjonescoi
• Follow @number10gov