Post on 11-Apr-2017
transcript
KEYS TO A KILLER SITE
STAFFING WEBSITES
KEYS TO A KILLER SITE
YOU CAN’T UNDO A FIRST IMPRESSION.The secrets to constructing a world-class staffing website.
DESIGN BEST PRACTICES
DESIGN BEST PRACTICES
VISUALS ARE NOT THE ONLY PART OF STAFFING WEBSITE DESIGN.
DESIGN BEST PRACTICES
• Flat/Material Design• Full Screen Imagery• Tall Pages• Lazy Loading
• Calls to Actions • Improve Exit Pages• User Experience• Less Copy
DESIGN PRACTICES:
MOBILE
MOBILE
31% staffing website traffic on mobile
51% digital media
time on mobile
63% increase in
mobile traffic in 2015 - 2016
• Faster page loads• Less/shorter content• Easy access to key features• Make it quick to apply
MOBILE BENEFITS:
MOBILE
DON’T FORGET THE ESSENTIALS
MUST HAVE A WOW FACTOR
DON’T FORGET THE ESSENTIALS
Get all your jobs on your website
Streamline your job application
Go read the section on mobile again!
Keep jobs on your website’s domain
KEY POINTS
DON’T FORGET THE ESSENTIALS
CONTENT MATTERS... AND MORE IS BETTER
DON’T FORGET THE ESSENTIALS
BEYOND JOB BOARD
DON’T FORGET THE ESSENTIALS
Refer a Friend Form
Contact Form
Things to Include:
Request an Employee Form
Live Chat
Text Chat (for mobile)
Invitations to register for events
Offers to download or opt-in for job alerts or other content
SEO
FOR MANY DIFFERENT
SEARCH TERMS...
BY PEOPLE WHO MIGHT BE
INTERESTED IN YOUR SERVICES.
GET YOUR WEBSITE FOUND AS OFTEN AS YOU
CAN...
SEO
SEO
DRIVE RELEVANT TRAFFIC TO YOUR WEBSITE
2-MINUTE GUIDE TO SEO
* Add relevant content * Add a job board * Post jobs frequently* Optimize every job post* Be active on social media* Get positive reviews
SOCIAL
SOCIAL
IT’S NOT A FAD.
SOCIAL
People on instagram, snapchat, pinterest are just as active.
Avg. Facebook user spends
50
minutes per day on their newsfeed!
SOCIAL
clients
are on socialcandidates
are on social
SOCIAL
MAXIMIZE VALUE
* Include social icons* Ask people to follow you * Share content… EVERY DAY* Get EVERYONE involved in sharing* Include links BACK to your website* Make it easy to share website content* Include calls to action
HOSTING
BASIC HOSTING (UNMANAGED)
Hosting is all you’re getting.
HOSTING
MANAGED HOSTING
Host ACTIVELY manages the environment.
1. Backing up website2. Upgrading Wordpress3. Updating plug-ins4. Vetting upgrades 5. Optimizing server infrastructure6. 24/7 monitoring to fix issues
NEW FEATURES
Keep jobs on your website’s domain
NEW FEATURES
SO WHAT ARE THE NEWEST AND COOLEST FEATURES ON STAFFING AND RECRUITING WEBSITES?
TALENT SHOWCASE
* Skill Marketing* Showcase top talent on your website* Make it easier for clients to find talent* Candidate headshots and profiles sell for you * Even incorporate self entry tool
NEW FEATURES
ONLINE REVIEWS
88%
90%
72%
NEW FEATURES
of clients and candidates trust online reviews
of people report that reviews help them determine the quality of a local business
of people report that positive reviews inspire trust.
MARKETING AUTOMATION
* Integrate with a CRM system * Track what visitors are doing and create “scores”to measure how “hot” a lead is * Create automated campaigns to nurture relationships * Automatically trigger notifications to help your sales team focus on the right people, at the right time
NEW FEATURES
WITH ALL OF THIS GREAT INFORMATION, HOW IS YOUR STAFFING COMPANY GOING TO EVALUATE THE CURRENT VERSION OF YOUR WEBSITE?
Like any large project, it might seem overwhelming at first. Well, we can help!
WE’LL BE HAPPY TO HELP YOU PLAN OUT YOUR NEXT WEBSITE!
Call us at 1.888.696.2900