Post on 13-Feb-2017
transcript
Simone ArcagniUniversity of PalermoEmerging Series
Keyword: CONVERGENCE
By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who’s speaking and what they think they are talking about. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers’ bedrooms. It is shaped by the desires of media conglomerates to expand their empires across multiple platforms and by the desires of consumers to have the media they want where they want it, when they want it, and in the format they want….
Henry Jenkins
... ability of contents to adapt and move in a “media ecology”...
... strategies to activate fluxus...
... practices to realize new users’ experiences
Itunes...
but a new step of convergence is getting ready...... a deeper convergence (pervasive and ubiquitous computing - web 3.0)
... with a new star: VIDEO
Video Invasion!
data trafic will grow up ten times in 5 years
Cisco
audiovisual contents are going to be the half of that traffic
Ericsson
Netflix today in USA can count on the 35 per cent of all contents in online traffic
everyday in the world there are quite 3 billions of video visualizations
in 2019 videos on IP will amount to the 80% of the entire IP traffic
(Cisco Visual Networking Index (VNI): Forecast and Methodology, 2014–2019)
videos on mobile device will grow for about 65%
while the traditional web will be about 24,9%
WEB 3.0...
UHD (Ultra-high-definition)spherical video360° videovideo application M2M (Machine-to-machine)
“The Revenge of Hybrid Forms”
“The Revenge of Hybrid Forms”
Apocalypse!
according to Royal Society (GB) the Internet could crash within 5 years... because of the videos (they are too heavy! and the Internet could not support them)...
according to Bruce Sterling maybe the TV could be the answer... a deep connecting television
What’s happening?
Facebook... for example...
in 2014 Facebook is officially the platform where most videos are visualized by users
FB has exceeded YouTube
Facebook seems to became an OTT TV
New features:
embeddable
secret videos
subtitles
and so on...
... and Riff: an app to create videos in collaboratives way
Flickr
Spotify
Hyperlapse
Our Stories - Snapchat
Vyclone Stories
Twitch (a new Amazon acquisition) is a live streaming videos platform and chat that share in a social way the gameplayers sessions
MY360 Samsung is a videos platform for mobile but oriented towards wearable devices (and so augmented reality) and also virtual reality headsets
Google Glasses
Samsung Gear VR
Oculus Rift (Facebook)
Morpheus (Sony)
Tom Tom Bandit
Periscope
Meerkat
And now let’s talk about contents
seriesviraltransmedia
Who’s the producer of these “convergent” contents?
Sky onlineSky GoAmazon Prime Netflix Oculus...
LEGO
beyond the advertisementbeyond the webseriesbeyond the movie
Under
beyond THE BRANDbeyond THE BOOK
who cares?
Yahoo! Screen
Vine
I’m Naomi...
First Time
Uno di troppo
Luminaries
Submarine Channel
technologies, platforms, systems and contents... towards...
HoloLens (Microsoft)
Magic Leap (Google)
Computer Vision