Keyword Research To Generate Content Ideas By Joe Pawlikowski

Post on 22-Nov-2014

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From the SMX East 2014 Conference in New York City, NY. SESSION: Keyword Research For Better Content & Audience Engagement . PRESENTATION: Keyword Research To Generate Content Ideas - Given by Joe Pawlikowski, @JoePawl, Marketing Team Leader - PushFire. #SMX #31C

transcript

Keyword  Research  To  Generate  Content  Ideas

A  li%le  guide  to  keep  the  ideas  flowing    

Joe  Pawlikowski  Marke8ng  Team  Leader,  PushFire  

• What  are  their  problems?  • What  are  their  objec8ons?  • What  mo8vates  them?  

Tool  No.  1

h%p://backlinko.com/skyscraper-­‐technique  

Tool  No.  2

Tool  No.  3

Tool  No.  4

     

 1.  Come  up  with  10  ideas  every  day  

     2.  Review  your  ideas  weekly  

     3.  Mate  your  ideas  

Thank  You

Joe  Pawlikowski    Marke8ng  Team  Leader    joe@pushfire.com