Post on 01-Apr-2015
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KHON KAENKHON KAEN CERAMIC Co., LtdCERAMIC Co., Ltd204 MOO 4 MITTAPAB RD. 204 MOO 4 MITTAPAB RD.
T.BANHAD KHONKAEN 40110T.BANHAD KHONKAEN 40110TEL. 043-218105,TEL. 043-218105, -0819641266 -0819641266, ,
FAX. 043-218106FAX. 043-218106-7-7www.kkceramic.comwww.kkceramic.com
E-MailE-Mail..Thawat@kknet.co.thThawat@kknet.co.th
Mr. THAWATCHAI Mr. THAWATCHAI HENGPRASERTHENGPRASERT
MANAGING DIRECTORMANAGING DIRECTOR
PRODUCTPRODUCT
TOPICSTOPICS1. Background & Capital Source2. Business Strategies for Competitiveness3. Strategies for Maintaining Growth & Production
4. Products, Segmentations5. Marketing Techniques & Distribution6. Problem & Solutions
7. Future Target
Founded : 1991Capital Register : US. 100,000.-Employees : 105Bank : TMB, KBANK
1. 1. Background & Background & Capital SourceCapital Source
2.1 H.R.2.2 R&D2.3 Build Teamwork 2.4 Segmentations /Export target
2. 2. Business Strategies Business Strategies for Competitivenessfor Competitiveness
3.1 Production3.2 Inventories Control3.3 Raw Mat Check 3.4 Add Q.C. (Preventive)
3. Strategies for 3. Strategies for Maintaining Growth & Maintaining Growth &
ProductionProduction
4.1 Mass Products4.2 Fix Segmentation
4.2.1 Domestic : Customer Class
4.2.1 Export : Developing Countries
4. Products, 4. Products, SegmentationsSegmentations
Domestic :- Wholesalers- Retailers
Export : Indochina Region
5. Marketing 5. Marketing Techniques & Techniques & DistributionDistribution
6.1 Energy6.2 Manpower6.3 Transportation6.4 Raw materials
6. Problem & 6. Problem & SolutionsSolutions
7.1 Diversify New Product
7.2 Maintain Old products with new design
7.3 Export New Market7.4 Enter Capital Market
“ MAI “
7. Future Target7. Future Target