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BOSCH #BCX16 | Berlin | March 09th, 2016Kickstarting Innovation With Crowdstorms | Bastian Unterberg
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#Yeah TIMES OF CHANGE
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
TIMES OF CHANGE #Ouch
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
Unprecedented SPEED of change
“The fourth industrial revolution will bring change at a speed, scale,and force unlike anything we’ve experienced before.” - World Economic Forum
The LARGE ORGANIZATION Dilemma
● Most large organizations today are not equipped to cope with such a paradigm shift.
● Organizational routines and mindset block system-wide innovation.
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
How do big organizations access INNOVATION?
● For most, the strategy starts outside the organization
● From accelerators, conferences, and venture arms, to facilitating innovation through innovation labs and HR methods like co-working
● These interfaces all can be effective, but there’s another option that’s gaining traction for it’s speed, scope, and ROI
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
Introducing CROWDSTORMING
● Screening global innovation with a crowd-based approach
● Leveraging 80 000+ creatives powering large scale think tanks
● A structured process filters out the best solutions in a just few weeks
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
What is next? HOW DO I WANT TO WORK?
● “Put talent first” led to the founding idea
● Up-and-coming talents are increasingly looking for flexibility
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
Most of today’s work environments DO NOT NURTURE CREATIVE TALENT
● Traditional work environments do not match the DNA of the next generation of talent
● High entry barriers and line organization limits creativity
● Fighting the system is at least as important as having good ideas
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
A SOCIAL WORK ENVIRONMENT fostering proactive minds
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Focus on mass-collaboration and creativity
● Interdisciplinary thinking + new interpretation of work
● Fostering proactive minds and freedom to be as good or bad as you want to be
LEARNINGS that made a difference for us (and our clients)
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 80 000+ creative talents from 153 countries
● 380+ large scale projects for more than 100 large, global organizations to date
● High bandwidth of challenges from communication to product / service innovation to new business models
LESSON: Collaboration enables COMPLEX PROBLEM SOLVING
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
AUDI: How can we improve UX for the whole family?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service Designers, Architects, Product Designers collaborated together
● Consumer feedback from around the world
TOTAL OIL: What does the GAS STATION of the future look like?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service designers, architects and product designers collaborated
● Interdisciplinary input helped to solve an incredibly complex challenge
● Total received global observations, impressions, and feedback from consumers
CISCO/ LIFE EDITED: How will we LIVE IN APARTMENTS in the future?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 4 500+ Interior Designers, Product Designers, and Architects collaborated
● 16-member jury, including Tim Ferriss (4-Hour Work Week) and Yves Behar
● 15 Million+ organic media impressions via New York Times, Huffington Post,Mashable, and more!
SOCIAL CREATIVE PROCESS and community spirit promotes LEARNING & PROFESSIONAL GROWTH
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Community support keeps the output aligned and the community strong
● Feedback helps learning and professional growth
● Collaboration – cross-border and interdisciplinary – creates brand-new perspectives
CREATIVE BRIEF IDEA SUBMISSION EVALUATION WINNERS
CALLING THE SHOTS collectively establishes OWNERSHIP
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Sharing ownership in decision making drives engagement
● Wisdom of crowds delivers insights
● Collective actions build trust
Founder & CEO, jovotobunterberg@jovoto.com | @bunterberg
HAPPY TALENT drives BETTER results
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
BASTIAN UNTERBERG