Post on 14-Jan-2015
description
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Football is just greater when shared with friends
But reality is that a lot of fans have to watch football matches in front of their TV
away from their friends and fellow fans
The pain
Follow scores & stats
Predict & challenge friends
Dynamic leaderboards
Chat
3 2
The medicine
Arsenal Sunderland
Chelsea Man City
Cardiff Newcastle
Celta Valencia
Levante Real Madrid
AC Milan Inter
Udinese Sampdoria
Esbjerg FC København
1. Create game
2. Challenge friends
X
X
X
X
X
X
X
X
Flow
Users get Kiggits when signing up and based on their actions and
progression in the game
Kiggits
300Kiggits
Arsenal Sunderland
Chelsea Man City
Cardiff Newcastle
Celta Valencia
Levante Real Madrid
AC Milan Inter
Udinese Sampdoria
Esbjerg FC København
X
X
X
X
X
X
X
X
500Kiggits
500 Kiggits
500 Kiggits
200 Kiggits in In-app purchase
+
Free-to-play
In-app purchase Users can also buy Kiggits to speed up and be
able to compete with friends
Business model
Online football betting
= 7 bn $ revenue
Social gaming != $6 bn
in revenue in 2013
“Gambling for money is not the prime motivation…”* !
People bet for social reasons, for fun and to create some excitement around a match - Kiggit takes that excitement and places it between friends.
* British Gambling Prevalence Survey
70%!of ALL bets
placed online are on football
The Market opportunity
Second screens & sports= 83%* + +
* study by
!
Kiggit’s core technology
Q4 2013 Q1 2014 Q2 2014
Roadmap
Competitionkiggit.com
Other football concepts
Predictionsconcepts
Social betting
Kiggit’s edge- Focus on football, - Group bets with friends - Much better gameflow
- Focus on social - Clear leaderboard positioning - Clearer gamification
- Push data - No advertising - Quick gratification
Active userskiggit.com
2014 2015 2016
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Users web
Users mobile
Total active users
1 million World Cup 2014
Seasons kick-off in major European leagues
8 million European Championships 2016
No major leagues playing in June/July 2015
Premises- Churn: 30% of users churn/month- Expected customer lifecycle: 3-4 months- Churn is lower during major tournaments and league kick-offs in August
Daniel!Senior
Developer
Jakob!CEO &
Co-founder
Thomas!CTO &
Co-founder
Christos!Games
Designer
Team
Q4 2013 Q2-Q4 20142013
Self- funded
€100,000 €600,000
€500,000Closed
Investment
Why invest in us?kiggit.com
Technology We have a strong technological foundation revolving around node.js. Our technology is optimized for real-time sports data and user interactions. It is state-of-the-art. !Team Kiggit’s team is strong with complementary skills in development, games design and commercial. The founders have worked together in a startup before founding Kiggit. !Market We are targeting a global audience with an interest in football - that’s a lot of people! !Timing We are looking forward to the World Cup in 2014 which could prove to be a massive platform for us.
Contact Jakob Hagemann, CEO & co-founder jakob@kiggit.com Tel. +45 31 58 99 65