Killer Analytics for Your Website

transcript

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Hotjar (Killer

Analytics for your

Website)

“What I lack in talent, I

compensate with my willingness

to grind it out. That's the secret of

my life.”

- Guy Kawasaki

Regardless of size and

popularity, each

company

needs multiple analytics

tools to understand

customer

needs, optimize sales

channels, and gather key

metrics to improve

website usability and

rankings.

Basically, it’s CrazyEgg,

Survey Monkey

, Qualaroo, and Click Tale

all in one.

Hotjar helps you identify

key elements of your site

: What brings a user to

the site;

what causes a user to

leave;

and what persuades a

user to act —

whether that be filling

form or adding a product

to a cart.

Main features include:

Heatmaps

Heatmaps are one of the

core features Hotjar

offers.

You can see where

exactly you users click

and how they interact

with different elements

on the page.

The set up process is

easy – add Hotjar

code to your website’s

header, choose a

page you’d like to track

(up to 3

in free version), and get

daily insights on clicks,

scrolls, and other

interactions.

The Hotjar team also pre-

suggests 8

great heatmap tests to

gain better insights

, such as discovering

irrelevant features that

district

your readers or

optimizing your website

header.

Heatmaps allows you to

measure user

engagement.

You can see what page

elements users are

clicking on

and interacting with the

Then you can use that

information

to test and modify your

designs

to get users clicking

what you want.

Recordings

You can record and view

to 300 user sessions on

your website

(unlimited in pro version)

to see.

how exactly your

customers surf through

the pages

Funnels

Create funnels to

discover at which

step the biggest

customer bounce occurs.

step the biggest

customer bounce occurs.

Is it your checkout form

or services page?

When you know where

exactly the problem

lies, you can easily fix it!

There are certain areas

of your site that matter

than others. Funnels

allow you

to target a flow of pages

lead to your conversion

rate goal.

This will show you which

in the flow you’re seeing

the most dropoffs.

Polls and Surveys

“All the tools in Hotjar

have their purpose.

I would say the most

actionable

of the features are polls

and surveys.

Collecting feedback

directly from visitors

and customers is

incredibly powerful.

To reveal the juicy

insights you

have to ask open-ended

questions

e.g. ‘Why didn’t you sign

to an abandoning visitor

or ‘What

nearly stopped you’ to

the user that

did convert.” - says David

Darmanin, the man

behind the project.

Set up a special survey

pages with highest

bounce rates

to analyze why people

are leaving

your sight without

making a purchase.

Run surveys to

understand your clients

needs and offer them

exactly

what they need at the

price they’ll love!

Forms Analysis

Is your signup form too

complicated?

Do people fail at

checkout because it’s

too confusing? Find out

which fields off.

create the most concern

your visitors and get to

know why they are

dropping

“I was working with one

online

store. They had a neat

well-optimized with quite

lot of traffic…but the

were particularly low.

With Hotjar

it took less than a day to

identify

the problem: users

where intimidated

with the fact that they

needed

to include too much

personal data

at the check-out. We

simply

moved those fields to the

point and the sales

increased by 84%”

– says Stuart Langridge

from TopSpotMalta.com

Conclusion: Hotjar is

rather nifty

and indeed combines a

set of features essential

anyone selling any

products on

the web. For free you

receive powerful

insights and user-

behavior

patterns that can

skyrocket your

sales and reduce visitors

loss to the extreme

minimum.

Go on now and put hotjar

in your website !

“Dig your well before

you're thirsty.”

- Seth Godin

Sources :http://tech.co/hotjar-gain-killer-user-

behavior-analytics-2015-04

http://uxmovement.com/sponsors/hotjar-

all-in-one-heatmaps-and-feedback-tool/

Killer Analytics for Your Website

Business