Managing Your Brand in a Digital

Environment

SPEAKER

• 12 Years experience working in eCommerce

demand generation and online brand management

• Consulting and representation for marketers,

agencies, media companies and technology

companies in Silicon Valley

• Sold everything online from golf balls on eBay to million dollar servers on Google.

• Manage relationships with top search vendors

• Drive sales with e-mail marketing

• Drive consumer generated media through social media platforms

Kinoti Gituma, Founder & Managing Director of KinConsult

AGENDA

1. Behavior Shift

2. Brand building

evolution

3. Wake-up call

4. Guidelines & Best

Practices

5. Q&A

BEHAVIOR

• BEHAVIORS ARE

CHANGING

• A REVOLUTION

HAPPENS WHEN

SOCIETY ADOPTS

NEW BEHAVIORS

• TIME FOR YOU TO

ADOPT NEW

BEHAVIORS

WHAT IS IN A BRAND?

• GREAT BRAND = GREAT

STORY

• YOUR BRAND WILL

INCREASINGLY DEPEND

ON WHAT IS SEARCHED

FOR DIGITALLY

DIGITAL ENVIRONMENT

• Electronic environment

where dialogue takes

place

• Old media is monologue

• Shift from Push to Pull

• Battle of the 3 Screens

EVOLUTION OF BRAND BUILDING

LASER GUNSHOTGUN

COMMUNITYAUDIENCE

ENGAGEMENTSTOUCH POINTS

COMPLEXITYSIMPLICITY

AUTHENTICITYPOSING

EXPERIENCELOOK & FEEL

DYNAMICSTATIC

CONVERSATIONMESSAGE

DIALOGUEMONOLOGUE

NEWOLD

WAKE UP CALL!

1. Clever Digital Presence

2. Search Engines

3. Rich E-mail campaigns

4. Display/Banner/Content Match

5. Mobile Media

6. Consumer Generated Media

Q & A

info@kinconsult.com

www.kinconsult.com

Twitter: @kinconsult

facebook.com/kinoti

1-510-545-4083