transcript
- 1. David Ames Director of Partnerships Klarna
David.Ames@klarna.com
- 2. The U.S. has 196 Million Digital shoppers And over 100
million mobile buyers 63% of people expect to buy more on mobile
over the next few years 60% have used a mobile device in store, and
53% use a mobile device on the way to a store B2C M-commerce Sales
are over $80 Billion in 2014 Online commerce is booming...
- 3. According to a recent UPS-Pulse of the Shopper survey,
non-mobile shoppers seem happier on-line 51% say it is easier to
use a keyboard and mouse then a touch screen 32% worry about giving
their credit card information on a mobile device 21% say it takes
too long to buy on a mobile device 20% find it difficult to check
out on a mobile device But
- 4. People will buy with mobile. If we let them!
- 5. Mcommerce will account for over 27% of Ecommerce sales, and
2.4% of ALL retail sales by 2018 Source: Emarketer 10% 12% 14% 16%
18% 20% 22% 24% 26% 28% 30% $20.00 $40.00 $60.00 $80.00 $100.00
$120.00 $140.00 $160.00 $180.00 2013 2014 2015 2016 2017 2018 2019
U.S. Retail Mcommerce sales 2013 - 2019 Retail M Commerce Sales (
Billions) % of Ecommerce Sales
- 6. Growth ecommerce 20% 10% 5% 0% -5% Q1 11/12 15% Year on year
growth: Total e-retail and e-retail excluding mobile Total e-retail
Total e-retail excluding mobile Q2 11/12 Q3 11/12 Q4 11/12 Q1 12/13
Q2 12/13 Q3 12/13 Q4 12/13 Q1 13/14 Q2 13/14 Q3 13/14 Total
e-retail Total e-retail excluding mobile
- 7. But this could be so much more...
- 8. 100 people put an item in their carts
- 9. 65% abandon their carts on desktop Source: Monetate EQ42014.
Conversion rate per device, divided by add to cart rate per device.
Average for Q1-Q4 2014.
- 10. 71% drop out on tablets Source: Monetate EQ42014.
Conversion rate per device, divided by add to cart rate per device.
Average for Q1-Q4 2014.
- 11. 81% drop out on mobile Source: Monetate EQ42014. Conversion
rate per device, divided by add to cart rate per device. Average
for Q1-Q4 2014.
- 12. Why do consumers drop out? Cant find their card information
Unnecessary registration Cant find their preferred payment
method
- 13. People will buy with mobile if we let them Shopping via
mobile has to be, and can be, even easier than on desktop Separate
buying from paying Eliminate unnecessary registration entirely
One-click buying Personalize the buying experience
- 14. 1. Start page Example mobile commerce
- 15. 1. Start page 2. Add a product to cartExample mobile
commerce
- 16. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now Example mobile commerce
- 17. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Go to Guest Checkout Example mobile commerce
- 18. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name
2. Address 3. City 4. State 7. Continue Example mobile
commerce
- 19. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name
2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name
2. Address 3. City 4. State Example mobile commerce
- 20. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name
2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name
2. Address 3. City 4. State 5. Email 6. Telephone 9. Name on card
10. Credit card type 11. Security Code 12. Credit Card Number 13.
Expiration Date 14. Continue Example mobile commerce
- 21. 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name
2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name
2. Address 3. City 4. State 5. Email 6. Telephone 9. Name on card
10. Credit card type 11. Security Code 12. Credit Card Number 13.
Expiration Date 14. Continue 15. Review 16. Submit Example mobile
commerce
- 22. Simplifying mobile commerce 1. Start page 2. Add a product
to cart 3. Go to cart 4. Check out now
- 23. . 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Email 6. Zip 7. Continue Simplifying mobile
commerce
- 24. . 1. Start page 2. Add a product to cart 3. Go to cart 4.
Check out now 5. Email 6. Zip 7. Continue 8. Place Order
Simplifying mobile commerce
- 25. Current steps Alternative method: 1. Start page 2. Add a
product to cart 3. Go to cart 4. Check out now 5. Go to Guest
Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7.
Continue 8. Billing Address 1. Name 2. Address 3. City 4. State 5.
Email 6. Telephone 9. Name on card 10. Credit card type 11.
Security Code 12. Credit Card Number 13. Expiration Date 14.
Continue 15. Review 16. Submit 1. Start page 2. Add a product to
cart 3. Go to cart 4. Check out now 5. Email 6. Zip 7. Continue 8.
Place Order
- 26. People will buy with mobile if we let them Merchants spend
a large % of their budget driving traffic to their site and even
more money optimizing the site Other costs before the checkout that
dont necessarily guarantee a consumer to convert: SEO, SEM,
Retargeting, Site Search, Displaying product, Product catalogs,
Product images, Web design, Digital agency creative, SSL, Consumer
confidence solutions, Platform fees, Hosting fees, PPC, Analytics,
Live Chat, Fraud Protection, Site performance, etc.
- 27. David Ames Director of Partnerships Klarna
David.Ames@klarna.com
- 28. Interested in Learning More? Contact Rand Internet
Marketing for Further Information! Call us today at 1(888) 707-
RAND Email us at info@ranfmarketing.com