Knowledge Knowledge ManagementManagement

Presented By :Presented By : Yuyun Adhi Prawoto Yuyun Adhi Prawoto HusinHusin Meifrida Eka Meifrida Eka Siti FatimaSiti Fatima Anggun Nan TunggaAnggun Nan Tungga

““BA”BA”

MEMAHAMI KNOWLEDGE SPIRAL ALIAS SECIMEMAHAMI KNOWLEDGE SPIRAL ALIAS SECI    

Ikujiro Nonaka membuat formulasi yang Ikujiro Nonaka membuat formulasi yang terkenal dengan sebutan terkenal dengan sebutan SECISECI atau atau Knowledge SpiralKnowledge Spiral. Konsepnya bahwa dalam . Konsepnya bahwa dalam siklus perjalanan kehidupan siklus perjalanan kehidupan kita, pengetahuan itu mengalami proses kita, pengetahuan itu mengalami proses yang kalau digambarkan berbentuk spiral, yang kalau digambarkan berbentuk spiral, proses itu disebut dengan proses itu disebut dengan Socialization - Socialization - Externalization – Combination - Externalization – Combination -

InternalizationInternalization

Seven-Eleven, in its annual report, lists the efollowing as Seven-Eleven, in its annual report, lists the efollowing as advantages of the market-dominance strategy:advantages of the market-dominance strategy:

1. Boosts distribution efficiency.1. Boosts distribution efficiency.2. Improves brand awareness.2. Improves brand awareness.3. Increases system efficiency.3. Increases system efficiency.4. Enhances the efficiency of franchise support 4. Enhances the efficiency of franchise support

services.services.5. Improves advertising effectiveness.5. Improves advertising effectiveness.6. Prevents competitors entrance into the 6. Prevents competitors entrance into the dominant area. dominant area.

The responsibilities of the two are as The responsibilities of the two are as follows:Seven-Eleven Japan responsibilities:follows:Seven-Eleven Japan responsibilities:1. Development of supply and merchandise.2. Providing the ordering system.3. Cost of system operation.4. Accounting.5. Advertising.6. Installation and remodeling of facilities.7. 80% of utility costs.

Franchise owner responsibilities:Franchise owner responsibilities:

1. Operation and management of store.2. Hiring and paying staff.3. Ordering.4. Maintaining store appearance.5. Customer service.

Latar BelakangTOYOTA PRIUSPrius merupakan mobil hybrid pertama kali di DuniaSambutan pasar cukup baikMemenangi berbagai macam penghargaanMerupakan revolusi dari toyota(produk, teknologi, proses development)

Toyota ingin memberikan terobosan besar dalam bisnis mobil abad 21Toyota memilih Uchiyamada untuk menjawab hal ituPembentukan tim G21 yang didukung penuh top management

(Cont.)

Dalam Ba, leader harus memilih orang yang tepat untuk bisa diajak berinteraksi dan sharing knowledge.Efisiensi dan kecepatan dalam bekerja sangat penting dalam pengembangan suatu produk baruBekerja bersama adalah point penting Tiap anggota tim harus mampu memberikan kontribusinya (pengetahuan) dan pandangan serta pendapatnya, kemudian disharingkan dalam satu pertemuan.Perlunya adanya kontinuitas hubungan antara anggota (email)

Three dialogical mechanisms for generating new knowledge

Nonaka´s theory of knowledge creation (1/3)

Four modes of knowledge conversion

Socialization

Tacit Knowledge

Explicit Knowledge To

Internalization Combination

ExternalizationTacit

Knowledge

Explicit Knowledge

From

Nonaka´s theory of knowledge creation (2/3)

Contents of knowledge created by the four modes

(Socialization)

Sympathized Knowledge

Tacit Knowledge

Explicit Knowledge To

(Internalization)

Operational Knowledge

(Combination)

Systematic Knowledge

(Externalization)

Conceptual Knowledge

Tacit Knowledge

Explicit Knowledge

From

Nonaka´s theory of knowledge creation (3/3)

“Organizational knowledge creation is a continuous and dynamic interaction between tacit and explicit knowledge ”

Nonaka, I. and Takeuchi, H. (1995)The Knowledge–Creating Company,

OUP, New York