Post on 27-Jan-2015
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No SEO, A More powerful way to do SEO with WordPress
Annkur P Agarwal
@annkur #SeoMeow #WCMumbai
#SeoMeow #WCMumbai
Known SEO. No SEO.
I AM
• Naam: Annkur P Agarwal• Kaam: Co-founder – PriceBaba.com• Alumni – 500 Startups• Blogging @ annkur.com (now responsive)• Volunteer @ HeadStart Network• Twitter @annkur• Email annkur@pricebaba.com• SuperPower: I design the best ppt you ever saw ;)
I Am Not
Not to be mistaken for
Harsh Agarwal aka @denharsh aka the SEO guy!
The differences are plenty … but most importantly
Image via Facebook / Harsh Agarwal
THIS
Image via Facebook / ShoutMeLoud
• Local• Content• Value• Memorable• Real love
Image via newHDwallpapers@annkur #SeoMeow #WCMumbai
SEO
What do we know about it?
@annkur #SeoMeow #WCMumbai
Okay, Give Me SEO Tips
@annkur #SeoMeow #WCMumbai
Why Are SEOs So Popular?
Why are the folks related to SEO so popular?
@annkur #SeoMeow #WCMumbai
Search Engine
• What Is It?• Why Do Search Engines Exist?
@annkur #SeoMeow #WCMumbai
Gulab Jamun
@annkur #SeoMeow #WCMumbai
Search Engine
• Is the middle man• It is supposed to let the user find something
they are searching for• Do you remember that stranger who sent you to
nandoo halwai? • Though! On the web the stranger is sticky
on a separate note - difference between searching and finding http://bit.ly/wcmum007
@annkur #SeoMeow #WCMumbai
How Did Our Stranger Know Nandoo Halwai?
• (S)he tried the Gulab Jamuns himself?• (S)he overheard many people talking about
Nandoo?• (S)he saw a rush at that shop?
@annkur #SeoMeow #WCMumbai
But What If You Liked Sambhoo Halwai More?
Image source http://ayummygreenworld.wordpress.com/2012/12/23/kesariya-gulab-jamun/
So what did the stranger think?
What could be the reasons he sent you to Nandoo?
@annkur #SeoMeow #WCMumbai
So back to our koschenBut What If You Liked Sambhoo Halwai More?
• How will the stranger know that? • How will the stranger tell you what to go for
Nandoo or Sambhoo? • What if Nandoo’s quality deteriorated over
time? How will the stranger advise you better?
@annkur #SeoMeow #WCMumbai
You will never know what are the assumptions, experiences &
preferences that prompted the stranger to send you to Nandoo.
Lesson:There are more factors affecting SEO
than you can imagine. @annkur #SeoMeow #WCMumbai
The SEO Lie
• I acquired 1.2 million unique visitors / month sometime back
• Q: how much money did I make?
@annkur #SeoMeow #WCMumbai
The SEO Lie
• So 10 people, after a spending of INR 50L, consulting from top business folks In India and Silicon Valley and we make …
• INR 1.25L / month. Good enough? Pure SEO + Ads income.
• NOT WORTH IT!
@annkur #SeoMeow #WCMumbai
Ideally
Ideally SEO compliments a good business
@annkur #SeoMeow #WCMumbai
Some Technical
• Site Speed • Bounce Back• Page Rank / Authority / Backlinks / Citations• Click Through Rate• Returning Visitors & Direct Traffic• User Interaction / Time Spend / PVs
@annkur #SeoMeow #WCMumbai
Good SEO Practices
• All of the above technicals that can affect your SEO can be directly tied to user experience & traditional marketing for your product / service
SEO is the means to reach an end goal, not the original purpose.
@annkur #SeoMeow #WCMumbai
Search Result Page
Ideas? (Why NO SEO!)
• Why Site Speed & How to improve it?• Why care for bounce back? How to …• Backlinks Why, How? • CTR – Why? How?• Returning Visitors? How?• User Interaction? Why? How?
@annkur #SeoMeow #WCMumbai
Some Common Mistakes
• Anchor Text Abuse• Tag cloud / Category – Wordpress• Comment Spam (both ways)• Meri Site aur Meri Site, I scratch my own back
@annkur #SeoMeow #WCMumbai
Innocent Mistake
All I wanted to do is share your content to my 4500+ twitter followers.
@annkur #SeoMeow #WCMumbai
Must Do
• Go on the ground and see how actual users use your site. On what devices and how do they navigate.
• Mobile is huge. For PriceBaba 51% traffic is now mobile web. Don’t screw that up, usability would be a bigger factor when considering SEO for mobile.
@annkur #SeoMeow #WCMumbai
Do consider
• Schema.org – structured results – helps search engine read your content in context, show better search results
@annkur #SeoMeow #WCMumbai
Request
• Give up the obsession with backlinks
• It is very important. But you don’t need Backlinks
you need….?
@annkur #SeoMeow #WCMumbai
• YOU NEED A SCALABLE BACKLINK STRATEGY. And that cannot be gamed.
@annkur #SeoMeow #WCMumbai
No SEO / OFFLINE SEO
• Consider Doing NO SEO.
• Everything you do online and offline is SEO.
• Good Product + Good Marketing = Good SEO
• Even Advertising Builds Your SEO
• Think, Would Annkur (me) want to rank #1 on Google for “Annkur” or Google would want me to rank #1 for my name?
@annkur #SeoMeow #WCMumbai
Remember this?1994 - 1996
Think of your offering as in the real world!
Questions?
@annkur aka the PriceBaba!
#SeoMeow
NETWORKING