Chocolate Sunday

Zenizo, Raymond, Juteau, FortinMonday, February 1, 2010

Company & Industry Overview

Comparative Advantage

KODAK

Competencies

Internal environment

Discussion ..!Monday, February 1, 2010

Share Moments, Share Life

Monday, February 1, 2010

The Industry

Monday, February 1, 2010

And the Survivors

Dead Companies

Monday, February 1, 2010

And the Survivors

Dead Companies

Monday, February 1, 2010

Monday, February 1, 2010

Innovation

Monday, February 1, 2010

Current Trends

Monday, February 1, 2010

Their VisionMonday, February 1, 2010

Services

Rather than Products

Monday, February 1, 2010

Denial

Monday, February 1, 2010

Research & DevelopmentMonday, February 1, 2010

Hierarchy and Bureaucracy

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Monday, February 1, 2010

DENY

HESITA

TE

SQUANDER

OSS

IFY

CENTRALIZ

E

The Wrong Stuff

Monday, February 1, 2010

Road to Innovation

Monday, February 1, 2010

Competitive Advantage

Monday, February 1, 2010

The edge or superiority a firm enjoys over its rivals, emerging form a powerful market

position or from a unique internal competency

Competitive Advantage

Monday, February 1, 2010

Market Positioning

Monday, February 1, 2010

Long Term Success

Monday, February 1, 2010

Innovative TechnologyMonday, February 1, 2010

Resources are the stockpile of assets held by a firm to be used as inputs in its business activities

Internal StrengthsMonday, February 1, 2010

Resources are the stockpile of assets held by a firm to be used as inputs in its business activities

Internal StrengthsMonday, February 1, 2010

Tangible Resources

Monday, February 1, 2010

Plants & Facilities

OBSOLETEMonday, February 1, 2010

Equipments: Out of DateMonday, February 1, 2010

Gross Profit Margin 20.27% 18.46% 13.13%

Exploitation Margin -4.55% -6.74% -22.75%

Net Margin -6.23% -10.70% -23.90%

Total Dept Ratio 1.08740 1.01576 0.9194

Liquid Funds

Monday, February 1, 2010

Gross Profit Margin 20.27% 18.46% 13.13%

Exploitation Margin -4.55% -6.74% -22.75%

Net Margin -6.23% -10.70% -23.90%

Total Dept Ratio 1.08740 1.01576 0.9194

Liquid Funds

Monday, February 1, 2010

Intangible Resources

Monday, February 1, 2010

Employees Skills

Monday, February 1, 2010

Employees Skills

Monday, February 1, 2010

Employees Skills

Distinctive Competency

The ability of a firm to perform competitively critical tasks

relatively well

Monday, February 1, 2010

Brand Image

Monday, February 1, 2010

Leadership &

Management

Monday, February 1, 2010

Patents

Monday, February 1, 2010

Strategic Partnership

Monday, February 1, 2010

Monday, February 1, 2010

Tangible and

IntangibleCapabilities

Valua

ble?

Nonim

itable

?

Nonsu

stitu

table?

Nontra

nsfer

able?

Nonstrategic Capability

Distinctive Competency

Competitive Advantage

Sustainable Competitive Advantage

Nonsustainable Competitive Advantage

Path to Competitive Advantage

Monday, February 1, 2010

Capabilities

Firm’s skills or knowledge in

transforming inputs into outputs

Monday, February 1, 2010

Sustaining Competitive Advantage

Monday, February 1, 2010

Sustaining Competitive Advantage

Monday, February 1, 2010

Sustaining Competitive Advantage

Firm retains its distinctive competencies

and thus its competitive advantage

over the long haul

Monday, February 1, 2010

Transferability

Imitation

Substitution

Monday, February 1, 2010

Competencies

Monday, February 1, 2010

Entrepreneurship

Text

relates to their power to be pioneer in their competencies and technologies

Monday, February 1, 2010

Entrepreneurship

Text

relates to their power to be pioneer in their competencies and technologies

Monday, February 1, 2010

Entrepreneurship

Text

relates to their power to be pioneer in their competencies and technologies

Monday, February 1, 2010

Prevents Entry

Monday, February 1, 2010

Text

Lead Advantage

Monday, February 1, 2010

Cost Advantages

Monday, February 1, 2010

Significant Profits

Monday, February 1, 2010

stages of activities during which value is added to the product

Operational

Monday, February 1, 2010

stages of activities during which value is added to the product

Operational

Monday, February 1, 2010

Image Capture Processing

Storage

Printing

Projection

Value ChainPre-Digital Age

Monday, February 1, 2010

Value ChainPost-Digital Age

Image Capture

Digitalization Storage Printing

Manipulation

Transmission

Retrieval

Projection

Monday, February 1, 2010

Internal Comparison

Monday, February 1, 2010

Strengths

Monday, February 1, 2010

Diversified Geographic Base

Monday, February 1, 2010

Significant Brand Recognition

Significant

Brand

Monday, February 1, 2010

Cross Licensing AgreementsMonday, February 1, 2010

Weaknesses

Monday, February 1, 2010

Weak Financial Performance

Monday, February 1, 2010

Lack of product diversification

Monday, February 1, 2010

And you?

Monday, February 1, 2010

How should a company position itself when facing technology changes and market competition on that

matter?

Do you think that Kodak can survive? Given that they offer a service rather than a product

Monday, February 1, 2010

Bibliography

http://web.ebscohost.com/ehost/pdf?vid=4&hid=11&sid=e3e6137a-1ff3-41c6-959e-277d680fdb4c%40sessionmgr4

www.kodak.com

http://www.businessweek.com/magazine/content/06_48/b4011421.htm

http://www.reuters.com/article/idUKTRE60R4BK20100128?type=companyNews

http://finance.yahoo.com/q/cf?s=EK&annual

Fundamentals of Strategic Management; Raghvan Parthasarthy

http://news.cnet.com/Digital-camera-market-peaked-too-soon/2100-1041_3-5688981.html

http://www.luminous-landscape.com/essays/rise-fall.shtml

http://www.cameratown.com/news/news.cfm/hurl/id|5150

http://www.pcmag.com/article2/0,2817,1885729,00.asp

http://www.forbes.com/2007/02/23/innovation-kodak-disruptors-lead-innovate-cx_cc_0226christensen.html

http://www.imaginginfo.com/online/article.jsp?siteSection=3&id=4759&pageNum=2

http://www.engadget.com/2006/04/26/commercial-kodak-scanner-digitizes-tags-old-photos/

Monday, February 1, 2010