Kraft Foods In India- Brand Oreos Marketing Challenges

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Journal of Emerging Technologies and Journal of Emerging Technologies and

Business Management Business Management

Volume 4 Number 2 Article 2

June 2014

Kraft Foods In India- Brand Oreos Marketing Challenges Kraft Foods In India- Brand Oreos Marketing Challenges

Venu Gopal Rao IBS Hyderabad, ksvg.rao@gmail.com

G Radhakrishna IBS Hyderabad, grkrishna31@rediffmail.com

Follow this and additional works at: https://jetbm.imtnagpur.ac.in/journal

Recommended Citation Recommended Citation Rao, V. G., & Radhakrishna, G. (2013). Kraft Foods In India- Brand Oreos Marketing Challenges. IMT Case Journal, 4(2), 19-39. https://jetbm.imtnagpur.ac.in/journal/vol4/iss2/2

This Case Study is brought to you for free and open access by Journal of Emerging Technologies and Business Management. It has been accepted for inclusion in Journal of Emerging Technologies and Business Management by an authorized editor of Journal of Emerging Technologies and Business Management. For more information, please contact ankumar@imtnag.ac.in.

Rao and Radhakrishna: Kraft Foods In India- Brand Oreos Marketing Challenges

Published by Journal of Emerging Technologies and Business Management, 2014

Journal of Emerging Technologies and Business Management, Vol. 4, No. 2 [2014], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol4/iss2/2

Kraft Foods In India- Brand Oreos Marketing Challenges

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