Krishi Utsho-Microfranchise Model

Partner

CARE

Shops

Services

Farmers

1. Marketing & Demand Creation2. Franchise Operating Manual & Processes3. Linkage with Private Sector4. Promotion for the business

Vet. DrugCompanies

Animal FeedCompanies

AI Serv icePProvider

Seeds &Fertilizers

AgriculturalTools

FinancialServices

Output Marketand Logistics

Vet. Drug Animal Feed ToolsFertilizersSeedsAI Serv ice

Comilla

Barishal

BAY OF BENGAL

Chittagong

Dhaka India

Sylhet

India

India

Khulna

Rangpur

Existing Operation AreaForecasted Expansion

Rajshahi

PUBLICSECTOR

PRIVATESECTOR

Social Economy

CIVIL SOCIETYORGANIZATIONS

CommunityEconomic

DevelopmentSocial

EconomyBusinesses

The Building of an Agro-Input Microfranchise Network in Rural BangladeshKRISHI UTSHO

INN

OVA

TIO

N B

RIE

F

Key Contact Maruf AzamCoordinator - Access to Inputs and Services(maruf.azam@care.org)

Credit Akram AliProject Manager - Marketing and Communic ation(akram.ali@care.org)

CARE BANGLADESH Pragati Insurance Bhaban (9th to 13th Floor)20-21 Kawran Bazar, Dhaka-1215P.O. Box-226, Dhaka 1000,Bangladesh Phone: 88-02-9112315Fax: 88-02-8114183Email: bgdinfo@care.org ww w.carebangladesh.o rg

We seek a world of hope, tolerance and socialjustice, where poverty has been overcome andpeople live in dignity and security