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WHY SHOULD YOU USE SOCIAL MEDIA?

Source of informationCommunicate your ideas and expertise

NetworkingEmployability SkillsProfessional development

SOCIAL MEDIA IS CHANGING RECRUITMENT

SOCIAL MEDIA IS CHANGING RECRUITMENT

https://www.youtube.com/watch?v=_wIWYrY6IdI

https://www.youtube.com/watch?v=_wIWYrY6IdI

Mainly, but not restricted to:

o LinkedIno Facebooko Twittero You Tubeo Instagramo Blogso Personal Domains

HOW EMPLOYERS RESEARCH YOU

YOUR PERSONAL BRAND

oWhat is your Personal Brand?oHow are you perceived?oHow do you want to be perceived by an employer?oWhat aspects of yourself are you trying to sell?oWhat is your unique selling point?

PERSONAL BRAND STATEMENT

o Your Personal Brand Statement is unique to you

o Should be no more than a couple of sentences

o It should clarify and communicate what makes you special

o Think about what three or four key words describe your essential qualities quickly and clearly and use those words

o Use it on your Social Media profiles

©2013 LinkedIn Corporation. All Rights Reserved. 8

Make career decisions

Find Jobs

Create aProfessional profile

Make academic decisions

Research career paths

WHY SHOULD YOU HAVE A LINKEDIN PROFILE?

• Possibly the most important part of your online Personal Brand

• What message does your profile picture give out?

• Does it match your personal statement?

PROFILE PICTURES

CUSTOMISE YOUR LINKEDIN PROFILE HEADING• Increase your chance of showing up in search

results

• Provide a meaningful introduction to who you are

CUSTOMISE YOUR LINKEDIN PROFILE URL• Increase professional results when

people search for you online

• Easier to share your profile and contact information on CVs, email signatures & business cards

Click here

PROFILE STRENGTH LEVELS• What us your current profile

strength level? • What can you do to improve it? • 8 tips:

• Your industry and location• Summary section• An up-to-date current position (with a

description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections

MANAGING ACCOUNT SETTINGS

• There are many settings on LinkedIn that you can change to alter what people can see on your profile

• A few key settings: • Turn on/off activity broadcasts• Select who can see your activity feed• Select what others can see when you view their profile• Select who can see your connections• Profile photo and visibility• Email notifications

MAKE CONNECTIONS

• You need to connect with others

• Start with friends and family

• Alumni Search

• Personalise connection requests

• Follow companies

• Join groups

FURTHER HELP

• Visit www.uws.ac.uk/careers > Developing your skills/Build your network

• Visit http://university.linkedin.com/linkedin-for-students.html for tip sheets