Post on 31-May-2018
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8/14/2019 KTC 08 BOOK
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Camp
a
ignsPrin
tWebMultim
edia
Comm
ercials
PRCopy
righting
Photog
rap
hy
BoothsP
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www.k
tcmedi
agroup
.com
2w w w . ktcmediagroup.com7 1 4 - 3 7 8 - 1 6 6 0
Table o
fConte
nts
YOUR
DREA
MS.
OUR
FUEL
.
3
I n tr o
d uc t
i o n
4
C am p
a i gn s
17
M ed i a
K i ts
18W
e bs i t
e s
19
M ai l e r s
20
P ac k
a gi n g
22
P R
24
P ho t
o gr a
p hy
25
L og o
s /V i d
e o
26
R en d e r
i n gs
27
K TC
Web
8/14/2019 KTC 08 BOOK
3/28ww
w.ktcm
ediagr
oup.c
No on
e knows
yourprod
uctsas w
ell asyou d
o. Itsour j
ob tolearn
the funda
mental e
lements t
hat differe
ntiate your
products fromthe c
ompetition
and creativ
ely expres
s these el
ements in
waysthat
get your b
randnotic
ed.Our te
am has
over70 y
earsof combin
ed advertis
ing and m
arketing
experienc
e inthe A
utomotive
andMoto
rsports ind
ustries. Wh
en
you tell us
whatsets
yourproducts
apartwe u
nderstand
. More imp
ortantly, w
e understa
nd what m
akesyour
customer
baseticka
nd can eff
ectively tr
anslate your mes
sageto th
at audienc
e.
Weare
pleased
topres
entthis
portfolioa
sasma
llsamp
lingofo
urwork
.
Thefollow
ing pages
represent
someof ou
r clients
current campaign
s and pr
ovidea br
ief backg
round on
o
relationsh
ips. There
is more d
etailed inf
ormation
on our w
ebsite an
d wewelcome
anyques
tionsyou
have. We
l
forward t
o hearing
fromyou t
o discuss
waysof ac
hieving yo
ur market
ing and ad
vertising goals, a
nd thanky
ou for
interest in
our creati
ve service
s.
Adver
tising
is simp
lebut no
t easy
Are y
ou hiding
your a
dvertis
ing?
Awise
man o
ncesai
d
Thinko
fKTC M
edia G
roup a
s Part
ofYOU
R Marketin
g Team
Withmany
publicatio
ns increas
ing their
ad-to-edit ratios, i
t is more c
ritical tha
n ever to
haveadve
rtising tha
t gets
noticed. Y
our compa
nysprod
uctsmay
leadan in
dustry in innova
tion,engin
eering, fe
atures and
benefits, b
ut withou
t
profession
al creative
design to
stoppoten
tial buyers
frompass
ing over your a
d, how wi
ll they kno
w?
KTCMedi
aGroupis
afullservi
ceadagen
cycapable
ofeveryth
ingfromc
ampaign
concepta
ndexecutionacr
ossmultipl
e
media o
utletsto re
alizing you
r in-house
advertisin
g vision t
hrough cr
eative des
ign and ex
pression. G
enerating positiv
e
responses fro
m creativ
e advertisi
ng isa del
icateequa
tion,and
we do the
formulas
everyday.
You know
the old sa
ying:Half
of all advertisin
g dollars
are wasted
. Thechall
engeis fig
uringout w
hichhalf.
Thisis
where we
comein.W
e research
newand
existing media
outlets to
determine
measurab
le Return
On Investm
ent (ROI)
before pro
posing ele
ments of
any campa
ign.We sta
y abreast of indus
try trends
and develo
p solid rel
ationships
withkey
media re
presentativ
es and we
treatall of
our clients
like they
are our only cli
ent.The
results sp
eakfor th
emselves
through m
easurable
impressio
ns and pos
itiverespo
nse.
KippKing
ton,Pres
ident
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campaigns
4www.ktcmediag
roup.c
om
aempow
er.com
AEMAdva
ncedEngi
ne Manag
ement, I
nc. is
oneofou
roriginalc
lientsand
wearepr
oudtobe
theirlong
-
timemarketing
partner. A
EM has e
xpanded
froma lea
ding
sport com
pactperforma
nceprod
uctsman
ufacturer
to
an afterm
arket pe
rformance
productspow
erhouse
whose
products
havepene
trated vir
tually all
forms of street
and
racing. Th
eir cham
pionship
heritage
is displa
yedin their
2008mark
etingcam
paign ac
rossall s
egments
.
AD
WEBSI
TECAT
ALOG
"Knowing
yourclien
t is crucia
l to the su
ccess
process
andKTC
notonly
knows us
, they
deliver ou
r creative
in award w
inningfas
hion
as seen
by our I
nternatio
nalAuto
motive
Media T
M Gold
andSilve
r medal
award
winningc
atalogs a
nd "Best
Appearing
Car&
Crew" tw
o years
in arow
in NHRA
Sport
Compact
. That's m
ore than
youwou
ld expect
from anagen
cy at any
level."
KirkMille
r AEM V.P.Sales
andMark
eting
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campaigns
5ww
w.ktcm
ediagr
oup.c
AD
CATALO
G
ACTAdva
ncedClutc
h Techno
lodyhas
beenour
client
sinceourf
irst year o
f business
.Since th
at time the
y have ex
panded
theirperfo
rmance c
lutchoffer
ingsfrom
sport co
mpact st
reetand
racin
gapplica
tionsto en
compass
a wide v
ariety of
import, do
mestic
andlight-du
ty Diesel
street an
d race v
ehicles. A
CT is the
choice
performan
ce clutch and we
are honor
ed tobe a
partof th
eir team.
8/14/2019 KTC 08 BOOK
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campaigns
6www.ktcmediag
roup.c
om
AD
BOOTH
CATALO
G
GReddy P
erforman
ce Produ
ctsis
a premier Japan
eseDom
esticMark
et
manufac
turerand
has along
-standing
reputatio
n forprod
uctexce
llence in the
sport c
ompact
street a
ndracin
g
segments
. Key el
ements
of this y
ears
campaig
n ishigh
lighting
thecom
panys
newprod
uct offerin
gs and d
ebutingt
heir
newtrade
showboot
h design,
which
bowed a
t the2007
SEMA sh
ow.GRed
dy
hasbeen
ourclien
t since 1
994and
we
are privile
gedto w
ork with th
em.
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campaigns
7ww
w.ktcm
ediagr
oup.c
A
WEBS
I
Ourad
campaig
n for
Grant emph
asizedbra
nd
consisten
cy acros
s multip
le marke
t
segments
while m
aintaining
audience
relevancy
.
WhenYo
ur Hands D
emandTh
e Bestw
as born be
cause for
a driver, t
he feeling
youget g
rippingth
e hide on
a proper s
teeringw
heelis
universal.
We also d
esigned a
website
thatimpr
ovedGran
ts ability
to provide
technica
l informat
ion, visual
imagery a
nd comp
anyinfor
mation th
rough str
ategic
design an
d program
ming.
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campaigns
8www.ktcmediag
roup.c
om
AD
WEBSI
TE
BOOTH
CATALO
G
CPPist
onsis o
neof
theprem
ier
aftermark
et piston
manufac
turers for
racingan
d
highperf
ormance
street a
pplication
s. We h
ave
developedthe
CP Piston
s Harley
Davidson
and
MotoX m
otorcycle ad ca
mpaigns
andcata
logs
since 20
05 and d
esigned
a new trade s
howboot
h
thatdebu
ted in 20
06.
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campaigns
9ww
w.ktcm
ediagr
oup.c
AD
WEBSI
TE
BROC
HURE
BOOTH
Hawk Perfor
mance P
roductsi
s a divisio
n
of Wellm
an Produ
cts Group, a s
ubsidiary
of Hawk C
orporatio
n.
Theyare a
global le
aderin fri
ction technolo
gy for mil
itary
aviation
andaero
space an
d anafter
market industry
leader
street and
friction a
pplication
s.Wejoine
d Hawks
teamin 20
anddesi
gnedanad
campaig
nandbroc
hures tha
t emphas
brand co
nsistency
andhow
Hawks s
uperior e
ngine
resource
s and ca
pabilities
apply to
theirperfo
rm
aftermark
et street
andracin
g applica
tions. We
designed
newtrade
showboot
h graphic
s for
SEMA,
PRI andW
ellman P
roducts C
ONEXPO e
xhibits
product displays
for the C
ONEXPO s
how.
top:front
bottom: b
ack
8/14/2019 KTC 08 BOOK
10/28
campaigns
www.k
tcmedi
agroup
.com
AD
WEBS
ITE
BOOTH
CATALO
G
tokico
gassho
cks.com
Tokico Gas S
hocks, a
division
ofHitachi Au
tomotive
Products
, isa lea
dingafter
market
suspensio
n manuf
acturer f
or sport
compact
anddom
esticcars
. We
develope
d a new w
ebsite for
themin
2005and
the succe
ss of this
project le
d
toconcep
tandexec
utionofth
eirprinta
d
campaig
ns, catalo
gs and 2
006SEM
A
Showboot
h design.
8/14/2019 KTC 08 BOOK
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campaigns
www.k
tcmedi
agroup
.c
PRIN
T AD
WEBSI
TECAT
ALOG
torque
-maste
r.com
BROC
HURES
Turbonet
ics
came to
us in2006
to launch
theTorq
ue-Maste
r Diesel
Product
lineand
GT-Klogo
for the la
unchof th
eir new
turbine.
TheGT-K
wonBes
t New In
ternationa
l
Product
of the Ye
arat th
e 06 SE
MAShow
. Ford
provided
Turbonet
ics with a
n 07Mus
tangto ac
tualize
theproje
ct car ren
deringwe
created f
or them a
nd
the car w
on Best
NewProje
ct of the
Year at
the07
SEMA Sh
ow.This
year, Tur
bonetics
is celeb
rating 30
yearsof tu
rbocharg
inginnov
ationand
thisherit
agewill
be reflected i
n their cr
eative de
sign.
8/14/2019 KTC 08 BOOK
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campaigns
www.k
tcmedi
agroup
.com
BROC
HURES
CATALO
G
MSTWhe
els isa fas
t riser in
the comp
etitive
aftermarke
t wheel
segment,
withmult
iplelines
to
suitthe perform
anceand
stylerequ
irements
of
virtually
anyenth
usiast.We devel
opedthe c
reative
foreach
brands
identity
in catalogs
andsale
s
brochure
s tosupp
ort the c
ompany
s sales effort
s
in additio
n tonew
websites
for each
brand.
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campaigns
3ww
w.ktcm
ediagr
oup.c
AD
BOOTH
GRAP
HIC
Konig W
heels is renow
nedon t
he show
circuit fo
r itsaggr
essive s
tylesand hig
h quality
,
making
thema lea
derin th
e street-
performance
wheel se
gment.T
heycam
e tous in
2008to co
ncept
a print a
d campa
ignthat
would b
othdeliv
er
awarene
ss of th
e perform
ancecapa
bilities o
f
theirwhe
el line an
d highligh
t their ne
w styles.
Snow P
erforma
ncewas
looking
for away
to get
water/me
thanol in
jection s
ystems n
oticed us
ingedgy
creative
to de
a powerf
ul visual
impressio
n.Wedeve
loped the
Juice It
Upth
in 2007 to
playon th
e curren
t popcultu
re phenom
enonof ge
tting
effort thr
oughless
workvia t
he virtue
s ofscien
tificphys
iolo
enhancem
ent.Edgy
? Absolu
tely.Notic
ed?Abso
lutely.
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campaigns
www.k
tcmedi
agroup
.com
A
BOOT
CATAL
JE Pi
stons is a
leader in
forged ra
cingpisto
n technol
ogyin ev
erything
fromNHRA to
NASCAR
.Wehave
created t
heircata
logdesig
ns and p
rintads s
ince
2006,and
werehonored to
concept t
he print a
d creative
for the la
unchof th
eir SRP
sportsma
n racingf
orged pis
ton line.We als
o design
ed their n
ew trade
showboot
h
graphics
thatdebu
ted in the
company
s new booth at
the 2007
SEMA sh
ow.
KTCis al
ways ea
sy to de
al with.
When I
needhigh
quality artw
orkon a
t
deadline
theyalwa
ys come t
hrough, b
y far, out
performin
gour pre
vious method
SeanCraw
ford
Marketing
Specialist
JE Piston
s
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campaigns
5ww
w.ktcm
ediagr
oup.c
AD
PROM
OTION
ALBOOTH
n 2007
, WyoTech
wanted
to
develop
an ad ca
mpaign
for consumer
enthusia
st magaz
inesthat
highlight
ed
thecare
eroppo
rtunities
available
through
theireduc
ational c
urriculum
.
Wedeve
loped a
concept
to featu
re
successf
ul gradu
atesof W
yoTech
currently
employe
d inthe
automoti
ve
aftermark
et,using
multiple
examples
that
showed both th
e breadt
h ofWyo
Techs
resource
s and their sig
nificance
in and to
eachresp
ective ma
rketsegment
.
Denso is
a leadin
g OEauto
motive produc
ts
supplier w
ith an aft
ermarket
spark plu
gdivision
that
setsthe s
tandard i
n spark i
gnition te
chnology
.We
develope
d a print
ad camp
aignand
graphics
for their
SEMA sh
ow exhib
it in2005
.
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campaigns
www.k
tcmedi
agroup
.com
AD
CATALO
G
Millett
Sights lea
ds the wa
y intactic
al and hu
ntingsigh
ting
innovation. In
2005, Mil
lettwan
tedto s
eparate
themselve
s from th
e
competit
ion through fre
sh print
creative
thatfeatu
res the t
echnic
elements
of their p
roducts. We ac
complish
ed this b
y using
powe
visual ima
geryfor t
he prima
ry message and
keytech
nical adv
ant
andcarri
ed that th
emethrou
gh totheir
2008full-line ca
talog.
BullOutd
oorProd
uctswas
lookingt
o
theirprin
t creativ
e beyond
thestod
gyde
common
tohigh
-endoutd
oorgrill
ing
entertain
ment pro
ducts. I
n 2008, B
ull wante
shiftits p
rimary m
essage to
product a
ffordab
Backyar
d Getaw
ayreve
alsa B
ull
resort-lik
e outdoo
r environm
ent that c
osts
than a typica
l family v
acation a
nd
much lon
ger.
WEB
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media
kits
7ww
w.ktcm
ediagr
oup.c
Professi
onalHarley Da
vidson
racer Te
rryStewart
lighting
theracin
g world
on
withmult
iplevicto
riesove
reigning
class ch
ampion
season
ona li
mited
schedule
. Terry
wante
takehis
teamto th
e
levelby c
ompeting
fullrace
schedul
2008, and
we devel
hisracingpro
pos
present
to
potential
spon
We desig
n and co
ordinate t
he annua
l Race Re
port thatPapa
dakis R
acingdeli
versto its
sponsors
and
potential
sponsors
. This pa
rticular r
eport inc
ludes me
dia coverage in m
ultiple ou
tletsbrok
en out by
category
.
Coverage
is feature
d inthe f
ormof cl
ippings a
nd metric
s aretabu
lated usingavai
lablestati
stical res
ources.
Before
I gottogether
withKTC,
I was far
fromthe
topshel
f. They h
ave
certainly
raised the
bar not onlyfor m
e, but for
everyone
in our spo
rt.
TerryStew
art
Movers &
Shakers
AHDRANit
ro Harley
DragRacin
g
"Working
withKTC
is like h
aving m
y own in
-house m
arketing
teamat m
y
fingertips
. They kn
owracin
g and ho
w toposi
tionmy
teameffec
tively. Th
ey
always d
eliver, an
d that allo
ws me to
focus on
racingan
d managi
ngthe tea
m."
Stephan
Papadaki
s
Papadakis
Racing
8/14/2019 KTC 08 BOOK
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websites
www.k
tcmedi
agroup
.com
greenin
gautoc
ompan
y.com
coeste
design.
com
colorrit
ecusto
m.com
grantpro
ducts.c
om
adfexp
o.com
We speci
alizeincus
tomweb
designfor v
irtually an
y budget, and
workwith
a networ
k oftalen
ted progra
mmersto
ensure si
teoptimiz
ationand
easyto us
e back-
endinter
faces. Ad
ditional c
apabilitie
s include
Internet S
ervice Pr
ovider (I
SP)rese
arch
andreco
mmendat
ions, sea
rchengi
ne optim
ization a
nd Media
Center cr
eation fo
r
hosting
images an
d docum
entsfor c
ustomer,
personne
l andmed
ia downlo
ad.
8/14/2019 KTC 08 BOOK
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mailers
9ww
w.ktcm
ediagr
oup.c
(Above)Yo
kohama
Tires invi
tation to
the media
for
long-lead
event to
testtheir
newAdva
n tire lin
e. Spiral-
boun
invitation o
n unique
low-glos
s paper s
tockwith
velum in
sert
enclosed i
nmachined m
etallic e
nvelope.
(Above L
eft)B Cellars
sample
r direct
mailpiec
e fo
potential
distributo
rs and ret
ail outlets. High
-quality b
rochur
andorde
r form in
cluded w
ith wine
samples in stu
rd
mail-read
ypackagi
ngtoensu
resafede
liveryofc
ontent
(Left) AD
FE direc
t maile
r for tr
adeshow
Saddle
stitched
on uniqu
e paper
withvelu
m
inserts a
nd gold
embosse
d script
on the c
ove
Delivere
d invelu
m envel
ope.
If you are
hostinga
major eve
nt ordoin
gdirect mailin
gs
to targete
d audien
ces,we
cancrea
te apow
erfuldirec
t mail
package
thatgene
ratesa po
sitive res
ponse.
8/14/2019 KTC 08 BOOK
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packaging
www.k
tcmedi
agroup
.com
Frompackaging d
esign to p
oint-of-p
urchase
(POP) dis
pl
we can c
reateinno
vative designs th
at get you
r product
noticed. W
e can c
custom
POPdesi
gnsand
coordina
te construction t
hrough o
ur netwo
fabricato
rs, or fre
shenan e
xisting
POPdisp
laywith new,
high-im
artwork.
Wecan
create p
ackaging
design b
asedon e
xisting d
ie
specifica
tions, or
workwith
ournetw
orkof p
ackaging
specialis
t
design c
ustom pa
ckagingt
hat suits
yourprod
uct requi
rements.
8/14/2019 KTC 08 BOOK
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packag
ing
www.k
tcmedi
agroup
.c
Wehave
created
packagin
g design
s forsom
e oftoda
ys m
popular
automoti
veenth
usiast t
elevision
shows in
cluding
R
Overhaul
in, Hot Ro
d TV, Pay
back, Me
tal Shop
andothe
rs.
8/14/2019 KTC 08 BOOK
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press releas
e
www.k
tcmedi
agroup
.com
Inaddi
tionto pr
essrelea
se copyw
riting
dissemin
ation totarg
etedenth
usiast p
rintand
on
media lis
ts, KTC c
an drive your p
ublicrelat
ionsef
for speci
fic promo
tionsor ov
erallmarketin
gedit
goals.
8/14/2019 KTC 08 BOOK
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press r
elease
www.k
tcmedi
agroup
.c
8/14/2019 KTC 08 BOOK
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photograp
hy
www.k
tcmedi
agroup
.com
Weoffer
studio,even
tand
location
photogra
physerv
icesfor virtua
lly any s
ize
photogra
phyjob.A
ll ofour i
mage file
s areshot usin
g
thelates
t digital c
amera te
chnology
in the lar
gest
high-reso
lution file
format an
d wearch
ive them
.
8/14/2019 KTC 08 BOOK
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logos /
video
www.k
tcmedi
agroup
.c
We can c
reatelogo
sfor new
product
linesor c
onsult w
ithyou
on the
redesign
of an ex
isting lo
go.All l
ogosare
designed
using
Vector a
rtwork a
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renderings
www.k
tcmedi
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Some of
thevehi
clesthat
we have
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designs
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ificant ac
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8/14/2019 KTC 08 BOOK
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