KYC Strategic Plan - Speaker Series March 23-2011

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This presentation is from the KYC Speaker Series presentation on March 23, 2011. Members are asked to attend the town hall meeting on April 2nd starting at 9am in Partridge Room at KYC. For more info please visit: http://kingstonyachtclub.com/members/strategic_planning.cfm

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Strategic planA vision for the future

1896-1996 a vision towards 2046

Why do we need a plan? Protect our investment Give the board direction

We need to plan over a longer time frame than typical board cycles

Repair our aging infrastructure Leave the club better than we

found it Ensure the legacy of the KYC

1896-1996 a vision towards 2046

Where are we now?The process

Change in board structure towards a policy board Change our focus and timelines Less about portfolios and more about the entire

club Hire a general manager

Glenn has now been here almost a year Engage Queens executive decision centre

Two planning sessions and subsequent report The Committee

(Paul Davis, Rob Crothers, Alison Brown, Suzanne Hamilton, Glenn Singleton)

1896-1996 a vision towards 2046

Action planwe need to know where we are in order to move forward

Brainstorming Facilities assessment

Inventory Membership survey

Goals Create scenarios

Member presentations Town Hall meeting

Develop recommendations for the 2011 AGM

1896-1996 a vision towards 2046

SWOT analysis Strengths

Weaknesses Opportunities

Threats

1896-1996 a vision towards 2046

1. Strength - central downtown location on waterfront 2. Opportunity - increased harbour capacity would attract more

members 3. Strength- Best junior sailing program in Ontario 4. Strength- Region training centre- athlete development 5. Opportunity- transition ALTS people to full membership 6 . Opportunity - grow the young adult proportion of the membership 7. Opportunity - improve food service will attract new & retain

current & also attract community events & $$$ 8. Strength- food service; entertain guests; on the water, but:

(Weakness) inconsistent service, menu, product & over all set up 9. Opportunity - Make Club facilities into a respectable showplace to

attract and retain members ( weakness) - crumbling physical infrastructure

10. Opportunity - take advantage of technology to improve effectiveness of club management

The top 10 items from the SWOT list

Membership Harbour

Clubhouse Facilities and services

The Main Areas of Focus

1896-1996 a vision towards 2046

Appraisal of Buildings and propertyS. RAYNER & ASSOCIATES LTD.Real Estate Appraisals & ConsultingMarketing & Feasibility StudiesBusiness Valuations, Assessment AppealsInsurance Replacement Costs 

FILE #: C-5568September 7th, 2010

Kingston Yacht Club1 Maitland StreetKingston, Ontario K7L 2V3Attention: Mr. Glenn Singleton, General Manager 

Re: Kingston Yacht ClubMaitland StreetKingston, Ontario  

In accordance with your instructions, we have carried out an investigation and completed an Appraisal of the above noted property. The purpose of this appraisal was to estimate the Market Value of the fee simple interest of the property as at September 1st, 2010 for planning purposes. 

Based on our investigation, the estimated Market Value as of the date of appraisal, subject to the Assumptions and Limiting Conditions, and Scope of Appraisal is:  

TWO MILLION TWO HUNDRED AND EIGHT THOUSAND DOLLARS ($2,208,000)  

Because of the uniqueness and complexity of the property, it is important that this report be read in its entirety to fully understand the rationale and analysis behind the conclusions arrived at.

1896-1996 a vision towards 2046

Building assessment report

Understanding the actual physical condition of all our buildings and mechanical systems

foundations , walls, roofs, windows and doors, HVAC, electrical, systems

Etc…etc.. Etc…

1896-1996 a vision towards 2046

Over 70 boats Race committee Vessel 3 whalers 8 coach boats 18 420’s 12 Flying Juniors 7 Sharks 26 Optimists or Prams

Insured value or present day value approx. $250000

Replacement Value Approx. $650000

Boat inventory

KYC Membership Survey 2011

173 Responses

Fam

ily

Sing

le

Asso

ciat

e

Non R

esid

ent

Juni

or Life

0

5

10

15

20

25

30

35

40

45

Survey Responses Membership

Responses by Membership Category

Reasons they joined

Sailing

facilit

ies

Frie

nds at

KYC

Prox

imity

to d

ownt

own

ALTS

Recip

roca

l priv

ilege

s

Juni

or LTS

Club

hist

ory

Comm

unity

clu

b

Jem

met

t’s Lan

ding

Corpo

rate

net

wor

king

0

20406080

100120140

Age Distribution

Do you feel you are receiving good value based on what you pay for your membership fees?

Membership Fees vs. Services to Members

The scenarios Status quo ( approx. $70,000 - $90,000 per

annum)o Keep making regular improvement based on

annual cash flow The $500,000 - $750,000 plan

o Make significant capital improvements The Big Plan .. $ 1-2 mil

o Make major capital improvements by borrowing towards our capacity to repay

1896-1996 a vision towards 2046

Finalize the collection of data Understand the membership needs and

wishes and get feedback Make a comprehensive plan and present to

the AGM Initiate and get things done

Where do we go from here