Kyle KillianStanley TuveGrant LuenseMike Karwoski

About Us

Here at Revolution Fitness we are focused on providing you with the newest and innovated high quality work outs that will push you to reach your fitness goals.

Classes Yoga Spinning Kickboxing Personalized individual training sessions

Status of Our Business

The owners of Revolution Fitness plan to open its fitness center in Dubuque, Iowa in August of 2013.

Location: We plan to place the fitness center at 2592 Northwest Arterial Road, Dubuque, Iowa 52002. Shopping plaza Lots of parking Few renovations needed

Structure of Our Business

Revolution Fitness is going to be a Limited Liability Company. provides the limited liability features of a

corporation and the tax efficiencies and operational flexibility of a partnership

LLCs are not taxed as a separate business entity

Profits and losses are "passed through" the business to each member of the LLC

LLC members report profits and losses on their personal federal tax returns

Mission Statement

“Our mission at Revolution Fitness is to provide individuals with the knowledge and tools to meet all their fitness related goals and to promote a healthier lifestyle, one client at a time.”

Objectives

Here at Revolution Fitness our objectives are:

(1) to obtain 500 members in the first year of operations

(2) accumulate 7,800 personal training sessions in the first year of operations

(3) increase membership by 20% by the end of the second year of operations.

Why We’re Going Into Business!

Passion for what we do

Help people physically & mentally

Promote a healthy lifestyle

Make money

Meet The Team

Kyle Killian CEO: Kyle will act as the Chief Executive Officer. Kyle has a Bachelor’s Degree in Management and Criminal Justice.

Mike Karwoski CFO: Mike will act as our Chief Financial Officer. Mike is a junior at Loras College and is pursuing a Bachelor’s Degree in Management.

Meet The Team

Grant Luense CMO: Grant will act as our Chief Marketing Officer. Grant is a senior at Loras College and has Bachelors Degree in Management.

Stanley Tuve CHRO: Stanley will act as the Chief Human Resource Officer. Stanley is a junior at Loras College and also pursuing a degree in Management.

Idea Behind the Gym

Fitness options for all types of clients Combining traditional workouts with

custom state of the art fitness programs: -Spinning -Yoga -Kick Boxing

Kickboxing

Yoga

Spinning

Personal Training

Memberships

Main source of revenue Targeting 500 members Three options: 1 month, 3 months, 1 year Cost of memberships:

-1 month: 60 Dollars-3 month: 150 Dollars -1 year: 500 Dollars*All new memberships have a $50 startup

feeMemberships include full access to locker rooms and all equipment in the gym as well as classes

Target Market

Primary target: ages 20-50

Includes college graduates

Business professionals

40% of the population of Dubuque

Marketing Channels

Newspaper ad: $300/ 2 week ad Radio ad: $430 Social Media: Free to start up pages Billboard: $600/month

Marketing Promotions

In an attempt to bring in customers, we will be running the following promotions:

One week free membership

Free trial classes

One free personal training session with any membership

SWOT Analysis

Strengths: Largest Fitness Center in Dubuque Has the latest work out equipment Diverse fitness programs Experienced Trainers and Professionals Large Parking lot to accommodate customers

SWOT

Weaknesses Pricing Location

Opportunities Offer three types of classes all under one roof Get the community excited about the new

workout programs such as kick boxing Threats

Other established work out facilities

Main Competitors

Dubuque YMCA Anytime Fitness The Gym Core Family Fitness Center

Average membership $60

Partnerships

GNC-distribution of free samples High schools and Colleges-promotion of

healthier lifestyles People’s Advantage Mortgage (Bank

Loan) Rock Solid Fitness GNC/Supplement city

Operations

Gym hours:

Monday-Friday: 6am-10pm

Saturday and Sunday: 8am-6pm

Two owners will be there at all times throughout the day as well as an additional personal trainer and part time employees.

Operations Continued…

Monday-Friday Stanley & Kyle: 6 am- 2 pm Grant & Mike: 2 pm- 10 pm

Saturday & Sunday Stanley & Kyle: 8 am-1 pm Grant & Kyle: 1 pm- 6 pm

*Part time employees are required to work 21 hours a week

Key Suppliers

Rock Solid Fitness (Equipment)

National Federation of Professional Trainers (NFPT)

ADT Security Systems (Security)

Key Suppliers Continued…

Lawyer (Pete Wessels)

Accountant (Wade Luense)

Liberty Mutual (Insurance)

State of the Art Equipment

Cardio Machines:• 15 treadmills• 10 ellipticals• 5 stationary bikes• 4 stair masters

Weight Machines• 5 bench press machines• 4 squat racks• Free weigh dumbbells (5lbs-

120lbs)• 2 Smith machines• Leg & arm curl machines

State of the Art Equipment

Benefits Quality Familiarity Easy to use Lifetime warranty Attracts potential customers

Cons Expensive

Facility

Location: 2591 NW Arterial Rd Dubuque IA, 52002

Info: • Former Office Depot department store• 20,125 square ft.• Connected to the Asbury Shopping Center• Plenty of parking space (150 spots)• Cost: $1,000,000

Renovations

Installing both male & female locker rooms

Interior remodeling

Improved lighting

Flooring

Front desk

Overview of Costs Building: $1,000,000 Equipment: $102,755 Utilities: $3,000 per month Wages: $7.25 per hour

6 part time employees at 21 hours a week per person

Totals: $48,672 per year

Getting Starting

Each Member is contributing $50,000 of their personal money

Start up cost

Equipment/Flooring $102,751

Renovation and Scanner $40,000

LX830 (4 computers) $2,799.96

Lockers (100) $9,157.78

Toshiba Printer $71.99

Building Purchase Cost $1,000,000

Total $1,154,780.73

Sales Forecast Memberships

Memberships Year 1:

250 Twelve Month Memberships 150 Three Month Memberships (100 renewing) 100 One Month Memberships

Year 2 300 Twelve Month Memberships 180 Three Month Memberships (100 Renewing) 120 One month Memberships

Year 3 320 Twelve Month Memberships 200 Three Month Memberships (100 renewing) 120 One Month Memberships

Sales Membership Personal Training

Personal Training

Year 1 = 7,800 Personal Training Sessions

Year 2 = 8,300 Personal Training Sessions

Year 3 = 8,500 Personal Training Sessions

Yearly Expenses4 Certifications Total $2,638

4 owner salaries Total $100,000

2 personal trainers Total $70,000

Utilities $36,000

6 employees Total $48,672

Taxes $97,000

Insurance $20,000

Loan payment $70,150.80

Advertising $19,560

ADT security $648

Cleaning services $12,000

Total yearly cost $476,668.80

Total monthly cost $39,922.40

Year One Income

Start-up fee $25,000

250 twelve month memberships $125,000

150 three month memberships $22,500

100 renewed three month memberships $15,000

100 one month memberships $6,000

7,800 personal training sessions $312,000

Total $505,500

Revenue after Expenses Year 1

Income $505,500

Expenses $476,668.80

Revenue after Expenses 28,831.20

Year Two

Start-up fee (100 members) $5,000300 twelve month memberships $150,000180 three month memberships $27,000

100 renewed three month memberships $15,000120 one month memberships $7,200

8,300 personal training sessions $332,000Total $536,200

Income $536,200

Expenses $476,668.80

Revenue after Expenses 59,531.20

Year two Income

Year two Revenue after Expenses

Year Three

Start-up fee (60 members) $3,000

320 twelve month memberships $160,000

200 three month memberships $30,000

100 renewed three month memberships $15,000

140 one month memberships $8,400

8,500 personal training sessions $340,000

Total $556,400

Year Three Income

Income $556,400

Expenses $476,668.80

Revenue after Expenses $79,731.20

Year Three Revenue after Expenses