Post on 19-Aug-2018
transcript
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Executive steering systems: a competitive weapon.
• Changing models of management.
• Coherence and flexibility.
• The information system as a nervous system.
• Managing globally with executive information systems.
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Definitions: Steering is a balancing act.
Operational flexibility
- Adapting to market - Optimizing production
~ - Increasing cash-flow
. Steering systems
- Adapting course - Reacting to uncertainty
Strategic coherence
- Setting key goals - Allocating resources - Monitoring programs
- Increasing competitiveness * * GEMINI
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Strategic planning underwent several periods of increasing concern for external factors.
Short Medium term term
focus planning ~ I
Budgets + 3 year plan
D Internal ~External
Strategic positioning
+ Strateg ic Plan
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Strategic management
+ Competit adva
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The executive information systems still lacks the necessary inputs for monitoring strategies.
Analysis of competitive environment
Environment
Strategic analysis
Strategies
Strategic management
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Assessment of internal capabilities
Operations
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Evolving models of organization: the 60's.
(.'.
Functional, Hierarchical
- Functional budget
- One big profit center
- Accounting + budget
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Evolving models of organization: the 70's.
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P+L P+LIIP+L
Manufact. Marketing
Divisional, Decentralized
- Several profit centers
- Tighter management controls
- Product / market focus
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Evolving models of organization: the 80's .
Operations
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. ·Integrated,
®®®® Networked
- Strategic plans
- Project management
- Resource generation / allocation
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Evolving models of organization: the 90's.
Markets
Channels ®®® @]@J@]
Core I . ~9ist§) competences Qesig~ ~ Q>ther~
Partners ®®®
* * CIMINI
Market focused
- Multiple profit centers
- Third parties and outsourcing
- Market anticipation to win advantage
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Traditional view of the marketing function.
Conventional model
Make '7' or buy
-Design
- Process
- Manufacture
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) Sell
- Market
- Distribute
- Advertise
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The marketing function in a market-focused organization.
Market focused model
~ I Define superior value offer
- Segmentation - Benchmarking - Pricing I targeting
Steering system
Implement offer
- Design - Make or buy - Distribute - Cost - Optimize cost
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ommunicate offer
- Announce - Train distribution - Measure I Reiterate
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Executive and financial control systems must recognize uncertainty and include flexibility .
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Executive and financial control systems must recognize uncertainty and include flexibility.
Conventional financial control
Plans
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Gemini Consulting
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Executive and financial control systems must . recognize uncertainty and include flexibility .
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Effectively supporting new models and structures.
Content of an executive information system
- Key success factors monitoring - Key projects follow-up - Resource allocation revision - Competitor's benchmarking - Market segmentation evaluation - Technology survey - Variance versus strategic goals
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Effectively supporting new models and structures.
Content of an executive information system
- Client satisfaction indices - Value added (products, services) - logistics performance
Resources generation status - Activity based costing - Commercial performance measure - Quality of service measurement - Variances and actions vis-a-vis budget -~~--~.-.--
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The building blocks of executive steering systems exist ...
Support of an executive information system
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... but they need a flexible re-assembly and re-engineering.
- Strategically minded.
- Market focused.
-Organizationally flexible.
- Measuring performance.
- Open to environment.
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