THE MANNEQUIN

This mannequin differs from convention.

A white Lacoste polo shirt sits over the classic dinner jacket.

THE CAMPAIGN

The mannequin acts as a personification of the campaign images.

UNCONVENTIONAL CHIC

THE HERITAGE

The story of the polo shirt.From a throw-away bet; a logo is born.

RENE LACOSTE, THE ‘CROCODILE’

L .12 .12

THE TUXEDOA timeless classic?

THE LACOSTE POLOA timeless classic.

ARROGANCE

VERSATILITY

ORIS THE POLO EVEN RELEVANT?IS THE MANNEQUIN EVEN SELLING A LOOK?

MUTUAL ASSUMPTION BETWEEN BRAND AND CONSUMER

MOCK CROCS

PUBLIC(ITY)

POWER OF BRAND

‘...logos have grown so dominant that they have essentially transformed the clothing on which they appear into empty carriers for the brands they represent.

The metaphorical alligator, in other words, has risen up and swallowed the literal shirt.’

Naomi Klein, No Logo