Post on 20-Feb-2017
transcript
2014 Christmas Press Event Report
LADURÉ E TAIWAN
Prepared by Bluebell Group
November, 2015
Content
• Event Outline • Event Photo Sharing
– Venue photo – Introduction of Macaroon Manufacturing – Product Intro & Tasting – Experience Macaroon Pyramid – F&B – Mingles
• Press Clipping Sharing • Media Attendance & PR Value
Date: Tuesday, 18 November, 2014
Venue: Breeze VIP Lounge
Outline:
• Breeze Center organizes a series of media events for the luxury
brands to highlight the Christmas products this year.
• Ladurée session was on 18 Nov. with the introduction of Exotic
Christmas gift box, new macaroon flavors and the macaroon pyramid.
• The journalists were invited to Breeze VIP Lounge with the setting
inspired by Exotic Christmas gift box, and had wonderful experience
to taste the Ladurée macaroons and the Othello tea.
Event Outline
Event Photo Sharing
Venue Photo
Venue Photo
Product Intro & Macaroon Tasting
Experience Macaroon Pyramid
F&B
New macaroon flavors
VC champagne
Macaroon pyramid
Othello Tea
Press Clipping Sharing
United Daily News.com 2014/11/18
Online
Marie Claire.com 2014/11/18
Online
Bella.com 2014/11/19
Online
Now News 2014/11/18
Online
ETtoday東森新聞雲 2014/11/18
Online
Cho.com 2014/11/19
Online
ELLE.com 2014/11/19
Online
Voce.com 2014/11/19
Online
cnYES.com 2014/11/19
Online
United Daily News.com 2014/11/20
VOGUE Facebook 2014/11/18 Fans: 577,203
Online
Marie Claire Facebook 2014/11/18 Fans: 287,345
Online
Choc恰女生 Facebook 2014/11/18 Fans: 78,409
Online
VOCE Facebook 2014/11/18 Fans: 39,830
Online
VOCE Facebook 2014/11/18 Fans: 39,830
Online
Choc恰女生 Facebook 2014/11/20 Fans: 78,409
Online
Media Attendance
& PR Value
Media Type Journalist
Newspaper 3
Weekly 1
Monthly 17
Online 8
TOTAL 29
Media Attendance
PR Value Online News
No. Date Title Section Page Covered (%) AD Value(NTD) PR Value(NTD)
1 2014/11/18 Beautiful! Ladurée Christmas Box to be Launched at the End of November
UDN.com $ 50,000 $ 125,000
2 2011/11/18 Chic Christmas Snacks: Ladurée Golden Macaroons Marie Claire.com $ 50,000 $ 125,000
3 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree
Bella.com $ 50,000 $ 125,000
4 2014/11/18 Golden Pineapple? The Peaceful Combination of French Desert
Now News $ 50,000 $ 125,000
5 2014/11/18 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
ETtoday $ 50,000 $ 125,000
6 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
Choc $ 50,000 $ 125,000
7 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
VOCE $ 50,000 $ 125,000
8 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
ELLE.com $ 50,000 $ 125,000
9 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
cnYES.com $ 50,000 $ 125,000
10 2014/11/19 Exotic Golden Pineapple: Ladurée French Christmas Macaroons
Money.UDN.com $ 50,000 $ 125,000
11 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree
She.com $ 50,000 $ 125,000
12 2014/11/18 Ladurée Christmas Afternoon Tea Party VOGUE FB page $ 30,000 $ 75,000
13 2014/11/18 Golden Christmas with Ladurée Golden Pineapple Christmas box
Marie Claire FB page $ 30,000 $ 75,000
14 2014/11/18 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000
15 2014/11/18 Ladurée Christmas Box with New Flavor Macaroons, Jam and Chocolate
VOCE FB page $ 30,000 $ 75,000
16 2014/11/18 Ladurée 2014 Golden French Christmas Box VOCE FB page $ 30,000 $ 75,000
17 2014/11/20 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000
Sub Total $ 730,000 $ 1,825,000
Sub Total PR Value until noon 20th , November = $NT1,825,000 Newspaper, Monthly, and Weekly media are not included as the reports haven’t been published yet.
END
THANK YOU!
Merci