Post on 13-Apr-2017
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Latest Mobile App Development Trends
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Lets have a look into Mobile Apps
Development Trends 2016
VIEW OUR PORTFOLIO
Highlights of the latest Trends in Mobile Apps
• Cloud Technology
• Tracking User Experience
• Security
• Marketing within Apps
• Internet of Things
• M-Commerce
1) Cloud Technology
Smaller Size of Apps i.e. Less Memory Requirement
Management of Bandwidth Synchronization of apps across multiple
devices(Wearable Gadgets like Watches, glasses)
It helps to have
Increased Efficiency
On-Demand Service
No Software Requirement
Incredible Flexibility
Cost Effective
2) Tracking User Experience Look into Customer’s Behavior
Major Role-Analysis of Data for Continuous Improvement
Big-Data Integration-Most powerful tool for deep data insights
Challenge of maintaining simple user experience with increasing focus on in-app advertising.
3) Marketing within Apps
Enhance ROI with In-app advertising
Go beyond banner ads with video, image & integration of various ad formats
More focus on location-based services
2014 2015 2016 2017 2018$0 $10 $20 $30 $40 $50 $60
US Ad Spending by DeviceDesktop Mobile
4) Security 76% of mobile applications failed basic security
test in 2015
Security is of Prime Importance
Hacking attempts leads to continuous challenge of preventing mobile apps personal (Sensitive) Information
5) Internet of Things
Exponential growth with more connections via multiple devices.
Customer Engagement Management Platforms based on Wi-Fi or Beacon technology
Gives Right direction to business to reach the right people at right time
6) M-Commerce
Transactions would be processed electronically by mobile phone
Strategy for making payment w/o physical need of debit/credit cards
Use of Google wallet & Apple Pay
2012 2013 2014 2015 2016 2017 20180100200300400500600700
Global Mobile Commerce Spend($ billions)
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