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Portfolio - New Technology
Reporting on the new technologies set to make an impact
TecHNology ● ● ● e pApeR
32 | January 2009 | www.printmediamag.co.uk
The future is nowE paper has been heralded as the ‘next big thing’ for a few years now, and with the technology beginning to be used in a variety of traditional print applications, that day may have come a step closer. Laura Blows reports.
Walking into a newsagents
in the USA last September,
consumers may have been
surprised to see the front cover of
esquire magazine lighting up with the
message ‘The 21st century begins now’.
True to the forward-looking theme of
the issue, the magazine was the first to
include an electronic paper display, or
‘e paper’, a display technology that gives
the viewer the experience of reading
from paper while the content changes.
production of this world-first cover
began in summer 2007. esquire and its
parent company Hearst contracted e Ink,
a supplier of electronic paper display
technologies, to use its Ink In Motion
electronic flashing display within the
magazine, featuring flashing words and
images.
David granger, editor in chief for
the US edition of esquire, explains:
“This cover is both a breakthrough for
magazines and an expression of the
theme of our anniversary issue. We’ve
spent 16 months making this happen
as one of the ways we’re demonstrating
that the 21st century begins this fall.”
esquire had researched the use of
e paper within the magazine for many
years, but making the circuit boards,
power requirements and cost small
enough for a magazine was not feasible
until now, the company says.
The US edition of Esquire was the first magazine to feature e paper on the cover
The october 2008 75th anniversary issue of US
esquire magazine featured an e paper display
within the front cover, flashing the message “The
21st century begins now”. Inside the front cover,
the double page advertisement for Ford Flex also
utilises e paper to give the impression of the car
in motion at night.
To create this, esquire used e Ink’s Ink In
Motion flashing electronic display technology,
with its power coming from coin-sized batteries
so the application would flash for at least 90
days. e Ink worked with manufacturing partner
Nicobar group in Shanghai to produce circuitry
thin and flexible enough to be placed on the
cover.
once the display screen, electronics and
batteries were assembled, they were flown to
Dallas, where they were taken by refrigerated
truck (in order to preserve battery life) to Mexico.
The covers were then assembled by hand and
the completed covers shipped to RR Donnelley’s
Kentucky site. Using a rig specially created for
this issue, RR Donnelly bound the covers to the
rest of the magazine, which was then shipped to
newsstands. According to esquire, the magazine
can still be recycled as the display can be placed
within household plastic recycling.
The cover was in development for over a year
and required a supply chain stretching over 7,000
miles. esquire produced 100,000 copies of the
magazine featuring the display, with a cover price
of $5.99 instead of the usual $3.99.
Esquire magazine
This may be the first magazine to
implement an electronic display within
the printed cover, but Sean Briggs, group
publishing systems manager at The
National Magazine company, itself part
of Hearst corp, is not so sure it is the
future of magazines.
He says: “It was a special edition of
the magazine so esquire wanted to make
it eye catching. It was a nice experiment,
but I am not sure animated covers would
bring any additional value, as there are
other ways to make a cover stand out,
using colour for example.
“We may see e paper used in this
way for specialised magazines where
readers are prepared to pay more
for the cover, but for the majority of
consumers the increased cover price
it requires is just too expensive. There
are also environmental issues, in terms
of the travel involved in producing the
magazine, and recycling the magazine
itself. However, it’s an interesting
example of how e paper is changing the
industry.”
step closer. Laura Blows reports.
e-paper.indd 1 20/1/09 14:51:11
Instead Briggs notes that the use
of e paper within portable reading
devices (‘e books’) which enable users
to download and store content, such as
the Sony Reader or Amazon’s Kindle,
is already making waves within the
publishing industry.
He says: “This year will be a telling
year as the success of Amazon’s Kindle
product has opened eyes. I think the
take up of e books will start in the USA
this year and by 2010 it will occur here.
“At the moment, e book displays are
mainly black and white making it more
suitable for books and newspapers. It
will have a major impact for newspapers
as the e book is a good compromise, it’s
immediate like the web, and it is suitable
for travelling like a printed newspaper.
“The readership would have to be
subscription based, so if newspapers
and books get this right then take up
will increase as e books become more
affordable. With the subscription model,
the e books may eventually be given
away like mobile contracts.
“With consumer magazines it’s all
about colour and quality, which the
devices cannot provide yet, and probably
will not be able to for a couple of years.
However, my team and I have spent the
past 18 months researching NatMags’
ability to provide magazines available for
download onto e books.”
www.printmediamag.co.uk | January 2009 | 33
TecHNology ● ● ● e pApeR
E book readers like the Amazon Kindle (below) are predicted to transform the way people receive and read books, newspapers and magazines
e paper is not only affecting the
publishing industry, there are many other
areas within print that are being shaken
up by the technology. For instance, paper
manufacturer UpM is currently in the
pilot stage of providing e paper options
to its customers requiring store labels
and banners.
Its ella Store labels product range
“combines the optical properties of
paper and the benefits of electronic price
displays, making it easier for retailers to
keep up to date”, the company claims.
UpM’s ventures manager, Jukka enarvi,
explains: “Around five years ago we
started looking at new technologies
for flexible displays. After studying the
technology we found retail labels to be
the most suitable area for application.
“With a low power consumption and
high quality optical properties, e paper
removed retailers’ previous concerns
when using displays in store. It also
allows retailers to change prices with
less effort, as they no longer need to do
time-consuming manual changes, but
can adapt prices on the tags straight
away through ella’s integration with a
retailer’s IT system. It is still in the pilot
stage but the retailers we have spoken to
are pleased to see such a good looking
solution that matches their needs.”
While paper and publishing
companies are testing the water with e
paper, outdoor advertising company cBS
outdoor experimented with the
technology years ago. Spike
Hallissey, head of production
for cBS outdoor, says: “cBS
outdoor is responsible for
around 95% of advertising on
buses in the UK, so we tried
using e paper for bus advertising
many years ago, when the
technology first
came out.
“We
experienced
problems
with the
units
blowing because of exposure to water
when it rains. It was also very expensive
using e paper as the panels required
for bus advertising are so large. With
e paper’s need for a transmitter, we
cannot currently use it for Underground
advertising either, because the new
lightboxes we recently placed in the
Underground are streamlined and could
not accommodate the size of e paper.”
Despite these setbacks, Hallissey
feels e paper will have a bright future
within outdoor advertising. He explains:
“I think e paper is a wonderful thing and
we are keen to explore it again soon.
With advertising, people are attracted by
movement, so lighting up and changing
different sections of an advert is eye
catching. I don’t believe there have been
any e paper posters implemented yet, but
I think it would be a great opportunity
to have e paper at a premier outdoor
advertising site.”
While there may be optimism in
outdoor advertising for the future,
Duncan Stokes, group creative service
director for advertising agency ogilvy,
does not think that the same can be said
for e paper’s use in direct marketing.
He explains: “We are aware of e
paper, but we are not actively using it
or selling it to our clients. For single use
-which defeats the object anyway - the
technology is too expensive and not that
environmentally friendly at this stage, for
instance recharging content to the page
is time consuming and unwieldy, if even
at all possible. However, we are keeping
a close eye on developments and will
react when appropriate.”
As Stokes says, e paper currently
has higher costs to contend with
compared to standard print, along with
environmental concerns. However,
according to e paper manufacturer e Ink,
these concerns are not well-founded.
Though his comments may be
unpopular for those in the print trade,
Sriram peruvemba, Vp of marketing for
e Ink claims that e paper actually has a
lower long term cost and is a greener
alternative than standard paper. He
says: “In terms of cost/environmental
concerns, the true cost of paper based
traditional media is a lot higher than
• Continued on page 54
e-paper.indd 2 20/1/09 14:51:30
what is popularly assumed.
“Roughly 550lbs of pulp based
paper is delivered per subscriber per
newspaper each year in the USA. After
use, the paper goes into the trash within
24 hours traditionally and a lot of it is
not recycled. less than 5% of books are
made from recycled paper. The situation
is not going to get better as literacy
levels rise in developing countries.
“electronic paper is seen as a better
alternative to traditional paper. Today
we chop down trees and replenish by
planting saplings and in some cases
have to wait 20 years to re-grow them
into mature trees that can absorb carbon
from the atmosphere. An alternative
would be to save 20 trees in the next
20 minutes by switching to electronic
paper.”
later this year flexible matrix
displays will be implemented by e Ink
customers, peruvemba says, and colour
e Ink displays will be available in the
future. So with hundreds of thousands
of books, newspapers and magazines
available for download to e book devices,
e paper suppliers working to iron out
any limitations with their current devices
and a variety of industries exploring the
potential of e paper, the big question for
some is: Will e paper eventually replace
paper?
peruvemba’s prediction is that a
co-existence of paper and e paper,
instead of replacement, will occur. He
says: “We believe that e paper will
complement traditional paper for printed
documents, books, newspapers and
text books in the near term. In the long
term, electronic paper could replace
some segments of the market currently
occupied by traditional paper. please
remember that paper has been around
for thousands of years and continues to
serve a variety of needs. We do however
see a path where electronic paper will
make major inroads in various markets.”
paper manufacturers should,
TecHNology ● ● ● e pApeR
54 | January 2009 | www.printmediamag.co.uk
An electronic paper Display (e paper) is described
by manufacturer e Ink as a display possessing
a paper-like high contrast appearance, ultra
low power consumption and a thin light form. It
gives the viewer the experience of reading from
paper, and content shown on the display can be
changed to give the appearance of movement or
flashing words/images, or to enable users to read
a variety of documents, such as newspapers and
books, on one display.
e paper is enabled by electronic ink, which
carries a charge enabling it to be updated
through electronics. electronic ink requires no
front or back light, and is viewable under a wide
range of lighting conditions, including direct
sunlight. It requires no power to maintain an
image.
The principal components of electronic
ink are millions of tiny microcapsules. each
microcapsule contains positively charged white
particles and negatively charged black particles
suspended in a clear fluid. When a negative
electric field is applied, the white particles rise to
the top and become visible to the user, while an
opposite charge makes the black particles rise to
the top. The ink is printed onto a sheet of plastic
film that is laminated to a layer of circuitry. The
circuitry forms a pattern of pixels that can then be
controlled by a display driver.
According to e Ink, as the microcapsules are
suspended in a liquid carrier medium they can be
printed using existing screen printing processes
onto virtually any surface, including glass, plastic,
fabric and paper.
E Paper and electronic ink
in theory, have the most cause for
concern, but UpM is not worried, as
enarvi explains: “paper will still exist in
the future as new technology makes it
possible to use electronic displays in
ways they could not be used before. So
instead of replacing paper, the displays
will occur in new places and products.”
Sean Briggs of NatMags is also
positive about the impact e paper will
have. He says: “e paper and e books are
another way for our readers to access
• Continued from page 33
The future is now
us, and it will target different readers, so
it will widen our readership instead of
killing it off. Just like podcasting did not
kill off the radio, e paper will not kill off
the printed product. If anything it should
benefit us.”
• www.cbsoutdoor.co.uk
• www.eink.com
• www.esquire.com
• www.natmags.co.uk
• www.ogilvy.co.uk
• www.upmkymmene.com
The use of e paper for store labelling “allows retailers to change prices with less effort”, UPM says
e-paper.indd 3 20/1/09 14:51:43
DIGITAL ● ● ● PEN AND PAPER
Digital pen and paper technology
will not replace standard paper,
nor will it eliminate printers,
that is the message the founder and
CEO of digital pen and paper company
Destiny, Edward Belgeonne is keen
to promote. Belgeonne says: “We are
currently working with printers who are
thinking about processing technologies
which seek to elongate the use of paper,
while making paper more efficient.”
Formed four years ago, Destiny
implements Swedish company Anoto’s
technology to instantly transfer forms
filled in by hand onto the user’s
computer system. It has since been
utilised by a wide variety of companies
who need to keep high volumes of
paperwork forms, including Jackson Lifts
Group, which uses the technology for its
engineers to send forms straight to the
server, instead of having to return to the
office, allowing users to instantly see the
current status of work.
Debt management company Equita
has also adopted this software for its
20,000 client visits conducted every week,
allowing the 250 staff to upload forms
via Bluetooth instead of manually. Equita
has predicted that this will produce
savings of £100,000 a year, and is looking
into replacing manual procedures in its
payment notification process.
No special paper is required for
digital pen and paper to work. The
technology uses a unique dot pattern
that is specially created by Destiny for
each client’s forms, which is then printed
onto standard paper.
Around 12 printers in the UK have
received accreditation to print the dot
patterns, with print management firm
Communisis also being an accredited
partner and reseller.
The pen used on this paper features
a normal ink cartridge with an infrared
camera, Bluetooth facility, battery and
memory. The battery life of the pen is 12
weeks with the cap on, five weeks with
the cap off and it can write for three
26 | July 2007 | www.printmediamag.co.uk
possible. Destiny also uses Handwriting
Recognition (HWR) software and if there
are still problems, Destiny speaks to the
user or takes samples of handwriting. It
can also send the interpretation of the
word onto the user’s Bluetooth device for
the user to check.
Other products include Destiny on
Demand, allowing users to design their
own forms on their computer and print
them onto the dot patterned paper using
their printers. A GPS service is available,
which navigates users to their next job,
and users can take pictures on a mobile
phone and send them across at the same
time as the form.
This has resulted in 2007 Q1 sales
of £1 million, a fourfold increase since
2004. Destiny now has around 400
active applications and 250 customers,
with 50,000 forms processed a week.
Accredited printers collectively receive
£100,000 worth of print a month, and
Destiny adds around 20 new customers
a month, with a further 15 re-ordering
every month.
Belgeonne credits these results to
combining the best between traditional
communication methods and the growth
in technology, making them easy to
use and easy to fit into a company’s
workflow. This helps to save processing
time and costs, through eliminating the
need for multiple paper copies of a form,
and reducing the time taken for forms to
enter the system.
Explaining the opportunities this
can provide for the printing industry,
Belgeonne says: “Our 12 printers are
the tip of the iceberg compared to all
of the UK’s printers, but they have a
unique facility to offer their customers.
This technology means less paper, but
the paper created is used in a more
intelligent manner. We are advocating the
use of paper, and recognising that paper
and pen is the oldest technology we
have got, and should be preserved within
digital technology.”
• www.destinywireless.co.uk
Paper faces its DestinyWith debate continuing about the impact digital paper and ezines will have on traditional print, digital pen and paper company Destiny claims to offer the best of both worlds.
continuous hours.
The camera takes 100 pictures a
second of where the pen strokes are in
relation to the dot pattern on the page,
which Belgeonne says offers improved
quality compared to scans that take one
picture of the whole image.
The file is bluetoothed into the
user’s mobile phone outbox, sending it
by GPS across to Destiny’s server, which
automatically fills the pen strokes back
onto the form held on the server and
creates an image of the form. This is
transferred into ACSII text, which Destiny
sends to the user as an XML file, along
with the original image file through email
or FTP sites.
If the user does not use a Bluetooth
device, up to 120 forms can be saved on
the pen’s memory. The user places the
pen into a device resembling an ink well,
which is linked to a computer via a USB
cable.
To overcome any difficulties
interpreting handwriting, Destiny
redesigns its customer’s forms using
“design intelligence”, which clarifies the
form by using as many tick boxes as
“This technology means less paper, but the paper created is used in a more intelligent manner.”
Anoto technology enables the swift transfer of written content from paper to computer
Paper.indd 1Paper.indd 1 6/7/07 11:00:596/7/07 11:00:59
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48 | September 2007 | brand management
Advertising in Monkey magazine
takes advantage of ‘page fl ipping’
technology Website advertising in the form of ban-
ner ads is a well established, and pop-
ular, form of marketing. However, the
recent emergence of online magazines
has created a different opportunity to target consum-
ers online. Sophie Strickland, product development ad-
vertising manager for online lad’s mag, Monkey, says:
“People are recognising that the market is changing. We
know that website advertising is still a big marketing
tool, so we cannot be negative about it, but a digital
magazine offers a more targeted and logical format for
ads to be placed.”
Monkey is the weekly digital magazine for men,
produced by Dennis Publishing. The average age of it’s
audience is 28 years old. When launched in November
2006, it was sent out to the half a million people on the
Maxim database, Dennis Publishing’s well established
printed magazine for men. It was aiming for an average
circulation of 100,000 but its ABCe circulation fi gures
have recorded an average of over 209,000 readers.
Usually Monkey has fi ve or six advertising pages
per issue, with nine to ten adverts the maximum capac-
ity each issue can take. Strickland says the number of
the adverts per issue is limited because Dennis likes to
ensure that the brands work with the targeted market,
meaning that on occasion Dennis has turned advertis-
ers away.
When Monkey began, it was entertainment com-
panies such as 20th Century Fox and Sony Pictures
which initially advertised, as they were easily able to
send trailers to be showcased in the magazine. After
this, gaming companies like Rockstar and Codemasters
Monkey leading the evolution of website advertisingAs the internet has evolved into Web 2.0, online marketing has had to adapt to keep engaging potential customers. Laura Blows considers the benefi ts of advertising within Monkey, a digital magazine.
‘
‘
Digital magazines harness the positive aspects of both online and print
began to advertise as well. As Monkey has continued to
grow in popularity, major consumer brands have begun
to see the benefi ts of advertising in a digital magazine,
with Ben Sherman, Snickers, Lucozade, Gillette, Wilkin-
son Sword, Lynx and Microsoft just some of the big
name companies which have recently taken space.
There are a variety of adverts which can be created
for digital magazines. The cheapest advertisement in
Monkey magazine is a full-page standard static advert,
with a rate card price of £3,000. A full-page advertise-
ment with rich media content, such as audio or video
content will cost £6,000. There is also fl ash media ad-
vertising available, where an advert can be animated
for a £5,000 price tag. As well as full-page advertise-
ments, companies can place their advert at the begin-
ning or end of video content within the editorial pages
of Monkey, called pre- or post-role, for a rate card price
of £5,000.
While Strickland found that the entertainment and
gaming industries embraced these methods of adver-
tising straight away, other types of brands sometimes
have diffi culty knowing how to utilise the technology
for advertising purposes. Strickland says: “We have a
service where for a minimal charge we will help a com-
pany create an advert which will generate the best re-
sponse. It is particularly new clients, such as those in
the fashion and toiletries industry, which we are help-
ing.”
In order for companies to know how well their ad-
vert is being received, Dennis has a tracking facility to
keep a record of how many people have viewed a par-
ticular advertisement. Alternatively, the advertiser can
Monkey.indd 2Monkey.indd 2 7/8/07 16:11:457/8/07 16:11:45
50 | September 2007 | brand management
FEATURE MONKEY
■ Launched in November 2006, Monkey is a weekly digital only magazine aimed at 16 to 30 year-old men, with no print version available. It features “page turning” technology, where the on-screen magazine appears to look like a printed version, with the viewer able to click to turn the page. It is delivered by email, with readers clicking on a link to access the magazine.
■ While Monkey follows its printed predecessors in format, it has also stayed
true to the lads mag editorial convention of women, technology, cars and humour. Yet because it is a digital magazine, this content can be enhanced through animation, fi lm and audio footage.
■ The weekly magazine consists of approximately 50 pages, and has an ABCe circulation fi gure of 209,612 readers. It also has an unlimited shelf life, as viewers can go back and view old issues by clicking on the email link they originally received. Dennis Publishing has reported
that viewers spend around 45 minutes reading each issue. It has also found that the average audience is affl uent, earning £28,000 a year, with 65 percent of readers not reading another men’s magazine.
■ Monkey is not the only digital magazine on the market. Publisher NatMags recently launched Jellyfi sh, a digital magazine originally aimed at teenage girls, offering a “click it, have it” philosophy, with links to buy products, watch video clips, and listen to music.
implement their own tracking device. Strickland says
that the ability to know exactly how many people an
advert is reaching is a very popular element of adver-
tising in a digital magazine.
She adds that it is hard to put a fi gure on the aver-
age click rate per advert as it varies so much, and can
be anywhere between 100 and 6,000 clicks per advert.
“Adverts with fi lm trailers in have a high click rate”,
she says, “especially if they feature a link to websites
like play.com, which provides the viewer with a link to
buy the product. Funny adverts also do well and have a
high response rate.”
Strickland cites Wilkinson Sword (above) as an ex-
ample of successful online advertising. As part of its
promotion for a new razor, Wilkinson Sword wanted
to give away 100,000 razors costing around £8 each,
and launched an “extreme shaving” campaign, which
encouraged consumers to upload video clips of their
extreme shaving. A microsite was created for viewers
to vote for the video clips, with the winner receiving
£10,000. The fi rst 100,000 viewers who fi lled in their de-
tails received a razor, with all 100,000 being given away
within nine days of the issue being released.
Wilkinson Sword is not the only advertiser pleased
with the results of advertising within Monkey maga-
zine. Strickland describes the advertisers’ response
to this kind of advertising as “very positive and well
received” with Monkey now receiving repeat business
from many advertisers for their new campaigns. She
adds: “We know that there is a high level of crossover
in the men’s weekly market between titles such as Nuts
and Zoo, so we are trying to encourage advertisers to
extend this crossover online as well.” The number of
advertisers wanting to work with Monkey magazine is
increasing, with the amount of advertisements booked
in for August and September 2007 the highest to date,
particularly from the entertainment and gaming mar-
ket. Monkey is expecting all its issues to reach the full
capacity of nine to ten adverts by the next quarter.
A main reason for companies to advertise within
digital magazines is the opportunity to harness the
positive aspects of both online and print advertising.
A digital magazine provides the advertiser with the op-
portunities the internet presents to enhance its advert,
with video, audio and animated content, but unlike
websites, a digital magazine provides the viewer with
a focused method of receiving the advert.
Strickland says: “With websites, the viewer may
not stay on the page for very long, before becoming
distracted by other links, which only allows them to
view a website advert for a short time. In contrast, our
digital magazine has a start, middle and end, enabling
viewers to spend a much longer amount of time engag-
ing with it, and we encourage readers to pass it around.
The reason why Monkey magazine has become so suc-
cessful with readers and advertisers alike is because it
is quirky and stands out, with people excited and talk-
ing about it.”
Monkey Magazine
Monkey.indd 3Monkey.indd 3 7/8/07 16:12:087/8/07 16:12:08
Pantone ● ● ● Goe
A new colour specification guide,
called Goe, has been released
by colour reference company
Pantone for the first time since the
release of the Pantone Matching System
45 years ago.
Pantone, which was acquired by
colour measurement and management
specialist X-Rite for $180 million in
august 2007, first unveiled its new Goe
system in September 2007 (see PMM
September 2007), featuring almost
double the number of colours in the
Pantone Matching Guide.
the decision to launch a new colour
guide system came after research
conducted by Pantone a few years ago.
Paul Graham, regional sales
manager for Pantone europe, says: “Print
technology has changed beyond all
recognition from the 1960s. Since the
1960s pigment and colour technology
has changed. Unlike then, colour
management is a now a part of
everyday life.
“the artwork process has also
36 | May 2008 | www.printmediamag.co.uk
Goe for colour gloryPantone has released a new colour reference guide, Goe, as an alternative to its original Pantone Matching System. Laura Blows looks at what the new system has to offer.
changed quite dramatically, it has moved
from cardboard to phototype to digital.”
Following this research into the
changing nature of print design, Pantone
spoke to designers to ask what they
would like from a new and improved
Pantone Matching Guide. More colours
and clearer colour communication was
the resounding cry.
While Pantone stresses that it has no
plans to replace the Pantone Matching
System with Goe, and that the Pantone
Matching System and inks will still
be available, it does expect to
see a rapid take up of the
new system.
Pantone has
good reason to
be optimistic of
Goe’s success,
having listened
to the needs of its customers. the
system features 2058 colours, compared
to 1114 colours in the Pantone Matching
System. around 60% of colours in the
Pantone Matching System are also in the
Goe system.
“the colour gamut in the Goe system
is much more evenly spread compared
to the Pantone Matching System,
particularly with regards to reds and
blues,” says Graham.
Within the 2058 colours there are
165 colour families. all the colours are
made from 10 base colours, plus Pantone
Clear. In contrast, the colours in the
Pantone Matching System require 14
base colours.
the colours are featured in a Goe
Guide, a booklet that highlights the
wealth of colours available along with
their data. Graham adds that the colours
are easy to find, as they are arranged in
chromatic order with the full strength
colour at the end of the strip, gradually
getting lighter as it reaches the top.
Lab values for each colour are
included in the guide, along with RGB
data and colour mixing percentages,
instead of the colour mixing parts that
appear in the Pantone Matching System.
the 294-page Goe guide is printed
on what Graham calls “standard print job
paper”, a 148gsm woodfree coated paper
that is “the number one selling paper
in america”. this is to help users of the
guide get an accurate idea of what the
colours will look like on print.
along with the guide, Goe Sticks are
available for designers. this chip format
has an adhesive backing on each chip
to place the chips with the design work,
allowing “easier communication between
clients, designers and printers”.
Pantone also offers myPantone
Palettes Software included within the
Goe system. Suitable for use with both
Goe and the Pantone Matching System,
myPantone allows users to place colours
into the system, creating their own
custom palettes, and then export it into
other software programmes.
Images can be loaded into the
software and the dominant colours
selected for the palette, and myPantone
can also blend two colours together. the
customised palettes can be shared online
through myPantone.com.
one company that has been granted
a licence to produce Pantone Goe inks is
Sun Chemical.
Kevin Purdey, product and
technical manager for Sun Chemical’s
UK commercial offset, says that the
company’s research has found the
Goe inks to have an improved pigment
resistance, making the colours less likely
to fade and bleed.
He adds that the colours are more
stable and therefore more suitable for
coating, varnishing and lamination.
Graham says that the ink film is
1.3 gsm, “making it more similar to ISo
standard CMYK printing”. Purdey adds
that this will give the colours more
brightness, with faster ink drying and
improved mechanical resistance.
• www.pantone.co.uk
Pantone’s Goe colour reference guide offers
more colours and clearer communication
Pantone.indd 1 7/5/08 11:14:06