LEADERSHIP BY DESIGN

RUSS STARKE @RUSSSTARKE

AUTHENTICITY AND

EMPATHY

FAST FORWARD 25+ YEARS, AND I’M A...

FAST FORWARD 25+ YEARS, AND I’M A...

DESIGN CONSULTANT

FAST FORWARD 25+ YEARS, AND I’M A...

LEADER IN A DESIGN CONSULTANCY

LEADERSHIP IN THE CONSULTING WORLD

INTERNAL: INFRASTRUCTURE

PROCESS TOOLS

INTERNAL: INFRASTRUCTURE

PROCESS TOOLS

BILLABLE WORK!

DISCONNECT: DO AS I SAY

(NOT AS I DO)

MY TURN TO STEP UP TO THE PLATE

BE A PASSIONATE & CREATIVE

LEADER

BE A PASSIONATE & CREATIVE

LEADER

MAKE GOOD BUSINESS

DECISIONS

NEW PRESSURES

NEW PRESSURES TO HAVE THE ANSWERS

NEW PRESSURES TO HAVE THE ANSWERS

& GENERATE ORIGINAL THOUGHT

A. THIS DOESN’T FEEL LIKE “ME”

A. THIS DOESN’T FEEL LIKE “ME” B. THIS IS CONTRARY TO MY CRAFT

THE DESIGN PROCESS

ADDIE

THE DESIGN PROCESS

ANALYZEDDIE

THE DESIGN PROCESS

ANALYZEDESIGNDIE

THE DESIGN PROCESS

ANALYZEDESIGNDEVELOPIE

THE DESIGN PROCESS

ANALYZEDESIGNDEVELOPIMPLEMENTE

THE DESIGN PROCESS

ANALYZEDESIGNDEVELOPIMPLEMENTEVALUATE

THE DESIGN PROCESS

PROCESS? !

SOUNDS LIKE A LOT OF WORK

FOLLOWING A PROCESS ≠

A LOT OF TIME AND EFFORT

PEMDAS !

PEMDAS PUF

!

PEMDAS PUF

ADPIE

YEAH, BUT WHY THE DESIGN PROCESS?

DELIBERATE

EVIDENCE BASED

IT’S UNIVERSAL & TESTED

IT’S USER CENTRIC

THERE IS NO “I” IN GREAT DESIGN

THERE IS NO “I” IN GREAT LEADERSHIP

“WE”

THIS DOES NOT MEAN DESIGN BY COMMITTEE

THIS DOES NOT MEAN LEADERSHIP BY COMMITTEE

AT THE HEART OF GREAT DESIGN

AT THE HEART OF GREAT DESIGN

!

IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING

TOWARD ITS IDEAL STATE !

AT THE HEART OF GREAT DESIGN

!

IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING

TOWARD ITS IDEAL STATE !

ULTIMATELY MAKING THE WORLD A BETTER PLACE

!

AT THE HEART OF GREAT DESIGN

!

IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING

TOWARD ITS IDEAL STATE !

ULTIMATELY MAKING THE WORLD A BETTER PLACE

!

EVEN IF JUST FOR A SMALL SUBSET OF PEOPLE

AT THE HEART OF GREAT LEADERSHIP

!

IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING

TOWARD ITS IDEAL STATE !

ULTIMATELY MAKING THE WORLD A BETTER PLACE

!

EVEN IF JUST FOR A SMALL SUBSET OF PEOPLE

THE MAGIC WORD: EMPATHY

!

THE MAGIC WORD: EMPATHY

!

IT’S GOOD LEADERSHIP

THE MAGIC WORD: EMPATHY

!

IT’S GOOD LEADERSHIP & IT’S GOOD BUSINESS

EFFORTLESS

BEAUTIFUL

JUST WORK

DESIGNED WITH US IN MIND

BEING AN AUTHENTIC AND EMPATHETIC LEADER

= SUCCESS FOR ALL

OF THE RIGHT REASONS

BUT BESIDES... IT’S JUST A

GOOD WAY TO BE - BILL STARKE