Leadership: Successful Leadership: Successful Strategies Through TurbulenceStrategies Through Turbulence

Tag & Label ManufacturersTag & Label ManufacturersMarch 5, 2012March 5, 2012

Howard PutnamHoward Putnam

““ Turbulence is inevitable Turbulence is inevitable but misery is optional.” but misery is optional.”

Succeeding Through Transformation Succeeding Through Transformation

Turbulence is inevitable and misery is optional… Turbulence is inevitable and misery is optional… But turbulence is a great opportunityBut turbulence is a great opportunity

Value of preparation and anticipation of the future keyValue of preparation and anticipation of the future key

When the time to perform arrives, the time to prepare has When the time to perform arrives, the time to prepare has passed, (Captain Sully, USAir great example)passed, (Captain Sully, USAir great example)

““Start with WhyStart with Why””PurposePurposeCauseCauseInspireInspire

Vision: Begins with a Flight PlanVision: Begins with a Flight Plan

““They have successfully challenged conventional They have successfully challenged conventional thinking over and over. The reason is simple. thinking over and over. The reason is simple.

Apple inspires. Apple starts with why.”Apple inspires. Apple starts with why.”

““Why Is Apple Special?”Why Is Apple Special?”

Simon Sinek: “Start With Why”Simon Sinek: “Start With Why”

Types of Innovation in TransformationTypes of Innovation in Transformation

IncrementalIncremental (Government)(Government)

DisruptiveDisruptive (Southwest)(Southwest)

RevolutionaryRevolutionary (Apple)(Apple)

““In transformation and turbulence In transformation and turbulence simplify, simplify, simplify”simplify, simplify, simplify”

Turbulence Has StagesTurbulence Has Stages

AlphaAlpha

BetaBeta

FlexFlex

GammaGamma

OmegaOmega

New AlphaNew Alpha

Blue SkiesBlue Skies

ThunderstormsThunderstorms

Innovation Innovation

The PitsThe Pits

Fresh StartFresh Start

Redesign, GreenRedesign, Green

Virgil PutnamVirgil PutnamOn the Iowa farmOn the Iowa farmtransformed and transformed and innovated to innovated to survivesurvive

Which Legacy Do You Want to Be a Part of?Which Legacy Do You Want to Be a Part of?

““Some play the game.”Some play the game.”

““Others change the way the game is played!!”Others change the way the game is played!!”

VisionVision

What business are we in?What business are we in?

Culture to support it allCulture to support it all

Innovation and Innovation and transformation hatches transformation hatches from the abovefrom the above

Simon Sinek – NYCSimon Sinek – NYCwww.sinekpartners.comwww.sinekpartners.com

““If you sell a product or service, you are just a If you sell a product or service, you are just a vendor or supplier.vendor or supplier.

If you sell a vision or experience, now you are If you sell a vision or experience, now you are developing a brand.”developing a brand.”

The Southwest Transformation -Airline DeregulationThe Southwest Transformation -Airline Deregulation

The mission of Southwest Airlines is to provide The mission of Southwest Airlines is to provide safesafe and and comfortable air transportation in commuter and short-haul comfortable air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with markets, from close-in airports, at prices competitive with

automobiles and buses and to involve customers and automobiles and buses and to involve customers and employees in the product and the process, making the employees in the product and the process, making the

airline a fun, profitable and quality experienceairline a fun, profitable and quality experience

The Southwest Transformation -Airline DeregulationThe Southwest Transformation -Airline Deregulation

Jim Collins in his new book: Great By ChoiceJim Collins in his new book: Great By Choice

Spends an entire chapter on Southwest.Spends an entire chapter on Southwest.

Over 30 years, SWA has stayed by 80% of the vision we put Over 30 years, SWA has stayed by 80% of the vision we put in place in 1979 after airline deregulation. Transformation in place in 1979 after airline deregulation. Transformation

doesn’t mean you get out of your niche and change it every doesn’t mean you get out of your niche and change it every year…..or two or with every new CEO.year…..or two or with every new CEO.

The Southwest Mission 2012 The Southwest Mission 2012

The mission of Southwest Airlines is dedicationThe mission of Southwest Airlines is dedicationto the highest quality of Customer Service delivered to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride with a sense of warmth, friendliness, individual pride

and Company spirit and Company spirit

Southwest: To Our Employees 2012Southwest: To Our Employees 2012

We are committed to provide our Employees a stable work We are committed to provide our Employees a stable work environment with equal opportunity for learning and environment with equal opportunity for learning and

personal growth. Creativity and innovation are encouraged personal growth. Creativity and innovation are encouraged for improving the effectiveness of SWA. Employees will be for improving the effectiveness of SWA. Employees will be provided the same concern, caring and respect as they are provided the same concern, caring and respect as they are

expected to share with our customersexpected to share with our customers

How Southwest Airlines HiresHow Southwest Airlines Hires

Attitude (can teach Attitude (can teach them skills)them skills)

CheerfulnessCheerfulness

OptimismOptimism

Decision making abilityDecision making ability

Love customersLove customers

Team spiritTeam spirit

CommunicationCommunication

Self confidenceSelf confidence

Self starterSelf starter

Sense of humorSense of humor

A Brand That Ego and Loss of: Vision, Culture, Innovation, A Brand That Ego and Loss of: Vision, Culture, Innovation, Ethics, Leadership and Cost Controls DestroyedEthics, Leadership and Cost Controls Destroyed

The Power ofThe Power of

EthicsEthics

Role modelsRole models

PerceptionPerception

BalanceBalance

Dallas Cowboys and Dallas Cowboys and Braniff Int’lBraniff Int’l

Coach Tom LandryCoach Tom Landry

Are You Really The Person Your Dog Thinks You Are?Are You Really The Person Your Dog Thinks You Are?

www.HowardPutnam.comwww.HowardPutnam.comComplimentary Email Series on LeadershipComplimentary Email Series on Leadership