Pulling in thousands with zero lines of code

By Melanie Weinberger

PowerPoint, Google Docs, and a stick of gum

By Melanie Weinberger

The power of empathy

By Melanie Weinberger

Find your north star.

Help millions of people live well.

Experiment priority chart

The concierge MVP toolbox

1.  Better than mediocre website template 2.  PowerPoint 3.  Google docs 4.  Paper 5.  eLance 6.  Balls

Prospects give you power.

They will give you the answers here

Build into their needs here

Start with an email.

1  

2  

3  

4  

5  

In person > phone > email

Core Desire Contextual Insight +  

This is who we are and what we do for you better than anyone else.

Executives Buyer Employees

Stand for something.

Transactions vs. Reactions

“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. If all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”

Build Rapport

It’s not about you. Or your features.

1

It’s about their success.

Build listening into your presentation

2

“Why did you invite us in?” “What does success look and feel like for you?”

Match your prospect’s energy.

3

Find a human truth that levels the playing field

4

Tell a choose your own adventure story

5

We provide a growing list of on-site wellness services

Group exercise classes

Chair and table massage

Fitness Massage

Interactive seminars and

1-on-1 consultations

Nutrition & Wellbeing

Work-station setup for posture alignment

Ergonomics

Evoke trust (or is it envy?) 6

De-risk the buy 7

Find an opportunity to give first

Timelines make it tangible

• Talk with you to understand your internal dynamic and goals

• Establish program foundation

• Conduct employee

survey to gauge class type and timing preferences

Learn 1  

Plan 2  

Perform 3  

Progress 4  

•  Identify metrics of success

• Plan schedule • Announce program

to employees

• Send out invites and open sign-ups

• Begin program!

• Monthly attendance reports sent to you

• Monthly satisfaction surveys conducted with employees

• Adapt classes/plan as needed based on feedback & results

2.5 wks. ongoing

Provide a comfortable test-in period

Test pricing Don’t put it on your website

Be honest. It’s not unproven.

It’s an invitation to a VIP startup alpha.

Concierge MVP

Think through the full customer experience

1   2   3   4  

Now think about how to make it absolutely delightful.

1   2   3   4  

Logistics are a pain. So we handled them.

Scrappy marketing support

Paper feedback loop

We deliver real, tangible results.

79% improvement in stress levels.

Spredfast came to Fit Steady with a goal of increasing their employees' access to wellness building activities. After conducting our employee wellness survey, we found that stress levels were top of mind for their team. We brought in our team of massage therapists for a day of easy-in, easy-out 20-minute corporate chair massage sessions. The results were remarkable. Participating employees moved from 0% feeling very good, to 79% feeling very good as related to their tension and stress levels.

When it hurts, it’s time to quantify & clear up bottlenecks

2. Send sales email

1  minute  

1. Collect company info

10-­‐15  minutes  

3. Email Correspondence

30  minutes  

4. Phone Call

45  minutes  

4. In-Person Meeting

90  minutes  

5. Survey Creation

25  minutes  

6. Report Generation

120  minutes  

9. Align Resources

90  minutes  

8. Contract Finalization

90  minutes  

GO TIME!

OR

7. Phone Call

45  minutes  

7. In-Person Meeting

90  minutes  OR

Survey evolution

Live the why.

welltransformation.com

Thank you!

Melanie Weinberger @melruns fitsteady.com welltransformation.com