COLLABORATIVE ENVIRONMENTS,

NEW IDEAS and IPR MANAGEMENT:

the LEANING LAB EXPERIENCE

D. MAZZEI

LivingLabCampPalermo, 1st of October 2009

The scenario

3

New issues

• Globalization

• Innovation

• Complexity

• Trasversality

• Integrated design

• ICT Tools

The scenario

4

New issues

• Globalization

• Innovation

• Complexity

• Trasversality

• Integrated design

• ICT Tools

Possible Answers

• Potentiate R&D

• Outsourcing

• Crowdsourcing

• Open Source

• Collab. Crowdsourcing

The scenario

5

• Globalization

• Innovation

• Complexity

• Trasversality

• Integrated design

• ICT Tools

Creativity HABITATCreativity ROOM

Knowledge ROOM

MIND BUILDING

Technology museumTouch and experience!

Integrated methodologies

Immersive environmentVoice note approach

Paradox environmentCreative food

Intriguing gamesTrain your brain!

Creative community is an organismLiving LAB

Differences and diversity“Brain transfer”

Creativity SANDPIT

Rapid PrototypingSelective Laser Sintering

Shape Deposition Manufacturing

Virtual Team

Living Labs

University

Company

Plant1

Plant2

Individual

Company B employees

Consulting CompanyPublic

Institutions

Free Lance 2

Free Lance 1

• Students • Ph.D.s• Researchers• Professos

Plant 1Plant 2 = Human Resource

Virtual Team

Collaborative Environments

Wait for the UNEXPECTED

5

10

15

Needspotting

Solutionspotting

Mentalinvention

Randomevents

Marketresearch

Trendfollowing

! SERENDIPITY !

Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.

Collaborative Environments

Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”.

High Low

Low

High

Val

ue

of

inn

ova

tio

n BREAKTHROUGH

AVERAGE

INSIGNIFICANT

Alignment of team members’ disciplines

Diversity & Breakthrough

Collaborative Environments

OBSTACLES:• Legal• Economical• Temporal• IPR

Collaborative Environments

In the meanwhile,

in Pisa…..

The Hidden Opportunities

Why is Pisa famous all over the world?....

For a mistake! A mistake that has become the town's greatest resource.

Anything else unique?

A concentration of talented people, a creative potential that the economy of the region is not able to value and it is often wasted in unsatisfactory jobs.

Just another mistake or a goldmine to be harnessed?

The Leaning Lab experience

DreamNet

Innovation-Way

Centro di ricercainterdipartimentale

Enterprises:

MotRol, MainAxis,

….

IndividualResearchers

Tecknos

R2D2 group

The Leaning Lab experience

Core Services

• PROBLEM SOLVING

• PRODUCTS DEVELOPMENT

• NEW IDEAS

• METHODS & TOOLS PatCruncher.lnk

gym equipment, camper, textile, robotics, biomedical, constructions, automotive, shipbuilding

wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators

OneIdeaxDay

IPR tracking, FA techniques to support brainstorming sessions

New Ideas Development

...

New Ideas Development

New Ideas Development

“Pizzu ri cascia i fusu”Arte Carretti Siciliani Ducato

Bagheria, May 2008

CITY OFBAGHERIA

• Health

• Tourism

• Cultural heritage

• …

New Ideas Development

A good method is… winning Ing. F. Failli: Special Jury Prize for number and quality of

submitted ideas

Other Services

e-Tourism

e-Mobility

CollaborationH

Shorter development timesParticipants growth

Multidisciplinar

ityh

Different points of viewBreakthrough ideas

MeritocracyH

Participants motivationFoster ideas exchange

Why IPR is crucial?

CollaborationH

Shorter development timesParticipants growth

Multidisciplinar

ityh

Different points of viewBreakthrough ideas

MeritocracyH

Participants motivationFoster ideas exchange

IPR

Why IPR is crucial?

People need to feel protected

A good IPR tracking system should be…

• Able to properly weight each participant’s contribution

(not just record and track but also compare and value)

• Perceived as objective

(hence as human independent as possible)

• Perceived as transparent

(public parameters, agreed or accepted protocols)

Why IPR is crucial?

Collaborative Problem Solving

Request: positioning of large number of glue pats

But also• Gym equipment,• Camper,• Paper industry,….

How to solve the IPR problem

PatCruncher.lnk

Web engine

Text

AuthorPost nSurrogated

Text

Indexer

Parser

Search

Knowledge Base

SurrogatedText

AuthorPost m

RSS from the forum

Ranking results

Semantic rules and KB to disambiguate, synonyms, add information

““Clean dirtiness”Clean dirtiness”??

A test case

The session

From the forum to a

RSS

Disambiguation of terms with

multiple meanings

Parsing+Tagging+Measuring software applications

IPR tracking

Users

Statement of the problem

Time

Consolle

Solution

Time scale

IPR tracking

Relationships among contributions

Users’ statistics

Relationships with previous contributions

Intensity of the relationship

Relationships with previous contributions

Following contributions belonging to

#14

IPR tracking

IPR tracking

• IPR protected (+collaboration & meritocracy)

• Collaborative Problem Solving is versatile

• Group management

• Stakeholders are people, anyone, anywhere.

• Users / partners: SMEs, Large Enterprises, Istitutions, other Living Labs

Key Issues

D. MazzeiR. ApredaG. Fantoni

University of Pisa

Via Bonanno Pisano 25b56125 Pisa

email:mazzei@di.unipi.it apreda@df.unipi.itg.fantoni@ing.unipi.it

D. MazzeiR. ApredaG. Fantoni

University of Pisa

Via Bonanno Pisano 25b56125 Pisa

email:mazzei@di.unipi.it apreda@df.unipi.itg.fantoni@ing.unipi.it

http://www.leaninglab.org

Contacts

http://www.unipi.it